Bachelor's Degree in Public Relations in Australia

Search Bachelor Programs in Public Relations in Australia 2018

Public Relations

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.

The study of public relations PR is an area of communications in which professionals, who are often referred to as publicists, attempt to improve the image of clients in the media and public eye. Public relations clients often seek to gain media exposure or to improve their reputation within a particular market.

Australia education is mainly the responsibility of the government. The government fully funds the public university education while it partially funds the private university education. Australia being an English-spoken country, most of students from countries whose english is the first language often loves studying in this country

Top Bachelor Programs in Public Relations in Australia 2018

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Bachelor of Business: Public Relations

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. [+]

The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. Learn all aspects of PR, from strategy to communications and events, whilst developing important business skills needed to succeed in any business context.

In Year 1 the Bachelor of Business will teach you PR brief development, social media management, crisis communications, PR writing and campaign development. You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. You will learn how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.... [-]


Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University
Campus Full time 3 years January 2018 Australia Perth

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The [+]

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.... [-]