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Bachelor Programs in Marketing in USA 2022/2023

Bachelor of Marketing programs in the USA reflect the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the priv… Read more

Bachelor of Marketing programs in the USA reflect the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. Bachelor of Marketing students in the USA learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in the Bachelor of Marketing programs may include subjects pertaining to consumer behavior, international marketing, internet marketing, marketing research, and strategy.

Students earning a Bachelors degree in Marketing will come to understand that marketing is a field inherently interconnected with other areas of business. Important research into marketing planning, organizational behavior, consumer behavior and other fields will be made highly accessible to Bachelor of Marketing students in the USA.

To learn more about how you can obtain your Bachelors degree in Marketing and embark on an exciting and rewarding career in the USA, click below and read more about the programs at these academic institutions.

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The University of Texas Permian Basin Online
Odessa, USA

Our AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketin ... +

Our AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketing efforts. As you earn your degree, you’ll analyze demographics and consumer behavior to build marketing strategies and explore the diverse challenges that can occur during the marketing life cycle. Designed with working professionals in mind, this flexible and cost-effective online program can be completed at your own pace. Our BBA in marketing can help strengthen your communication skills and strategic thinking ability as you learn to build and implement marketing programs from the ground up. Pair this program with our undergraduate certificate in digital commerce to give yourself an even greater competitive advantage in the workforce. -
BBA
Full-time
Part-time
4 years
English
Online
 
Point University Online
West Point, USA

Success in business and servant leadership goes hand in hand with Point University's online Bachelor of Science in Marketing program. Develop the tools and knowledge to succee ... +

Success in business and servant leadership goes hand in hand with Point University's online Bachelor of Science in Marketing program. Develop the tools and knowledge to succeed in a variety of career fields, including marketing, public relations, advertising, and operations. -
BSc
Full-time
Part-time
English
Online
 
Methodist University Online
Fayetteville, USA

Prepare to thrive as a versatile marketing professional with Methodist University's 100% online Bachelor of Science in Marketing. Our ACBSP-accredited program helps you acquir ... +

Prepare to thrive as a versatile marketing professional with Methodist University's 100% online Bachelor of Science in Marketing. Our ACBSP-accredited program helps you acquire a spectrum of competencies needed for success in marketing, advertising, sales, and beyond. Our flexible online model allows you to work full-time while earning your degree. Choose the Health Care Administration concentration to prepare for marketing careers with health care providers or at health care facilities. -
BSc
Full-time
Part-time
42 months
English
Online
 

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Eastern Oregon University Online
La Grande, USA

The online BS/BA in Marketing degree from Eastern Oregon University combines a solid academic foundation in business with essential marketing skills necessary for the career y ... +

The online BS/BA in Marketing degree from Eastern Oregon University combines a solid academic foundation in business with essential marketing skills necessary for the career you want. Through courses taught by industry experts, you'll explore professional communication, interactive media, interpersonal relationships and emerging technologies while preparing for success beyond graduation. -
Bachelor's
Full-time
Part-time
4 years
English
Online
 
Benedictine University Online
Lisle, USA

The Marketing concentration courses cover topics including consumer behavior, promotional strategies, international marketing, and internet marketing.

The Marketing concentration courses cover topics including consumer behavior, promotional strategies, international marketing, and internet marketing. -
BA
Part-time
2 years
English
Online
 
University of West Alabama Online
Livingston, USA

With an online Bachelor of Business Administration from the University of West Alabama, you'll have the opportunity to pursue a program concentrated on marketing. As a result, ... +

With an online Bachelor of Business Administration from the University of West Alabama, you'll have the opportunity to pursue a program concentrated on marketing. As a result, you'll develop an up-to-date knowledge base of innovative marketing techniques that will effectively prepare you to enter the job market. -
BBA
Full-time
Part-time
3 - 4 years
English
Online
 
Concordia University, St. Paul Online
Saint Paul, USA

In the B.A. in Marketing at Concordia University, St. Paul, your studies focus on combined skills in business and marketing. You graduate ready to analyze critical factors tha ... +

In the B.A. in Marketing at Concordia University, St. Paul, your studies focus on combined skills in business and marketing. You graduate ready to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace. -
BA
Full-time
Part-time
8 weeks
English
Online
 
Upper Iowa University
Fayette, USA +1 More

Why study Marketing?

Why study Marketing? -
Bachelor
Full-time
4 years
English
Online & Campus Combined
Campus
Online
 
Massachusetts College of Pharmacy and Health Sciences
Boston, USA

As a pharmaceutical executive in management, sales, or marketing, you work alongside clinicians and researchers to make meaningful contributions. This program educates student ... +

As a pharmaceutical executive in management, sales, or marketing, you work alongside clinicians and researchers to make meaningful contributions. This program educates students to have a business professional’s skills and a scientist’s understanding, so you can manage operations, develop market opportunities, find innovative business approaches, and improve healthcare outcomes through data analysis. -
BSc
Full-time
4 years
English
Campus
 
Hodges University
Fort Myers, USA

Hodges’ Bachelor of Science in Modern Marketing program provides you with marketing and digital design training, combined with a solid business fundamental curriculum designed ... +

Hodges’ Bachelor of Science in Modern Marketing program provides you with marketing and digital design training, combined with a solid business fundamental curriculum designed to prepare you for rewarding marketing positions. Learn about the practical application of research-based marketing theory combined with extensive creative and digital design skill development. -
BSc
Full-time
Part-time
40 months
English
Online
 
Menlo College
Atherton, USA

Marketers broadly help the organization focus on the “4 Ps” — Product, Price, Place and Promotion. They help identify and design needed products and services, determine approp ... +

Marketers broadly help the organization focus on the “4 Ps” — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels and determine how to make customers aware of, and interested in, those products and services. Career possibilities include sales, product development, product management, advertising and marketing research, among others. Individuals with a strong marketing background are well equipped to become entrepreneurs and develop their own businesses. -
Bachelor
Full-time
4 years
English
Campus
 
Purdue University Northwest
Hammond, USA

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a br ... +

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “I’d like to do that.” -
BSc
Full-time
4 years
English
Dec 2022
Campus
 
Susquehanna University
Selinsgrove, USA

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong al ... +

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program. -
BSc
Full-time
4 years
English
Campus