Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

There are a great deal of institutions for higher education throughout Kyrgyzstan. This includes around thirty-seven public universities and eighteen private universities. Prominent universities in Kyrgyzstan include University of Central Asia and Kyrgyz National University.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.