Bachelor Programs in Marketing in Hong Kong 2022

Why study Marketing? -

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up a Higher National Diploma (HND) (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications. -

The Bachelor of Business Administration (Honours) in Marketing provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that are relevant to marketing. -