Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Higher education in Colombia is done in the five common international languages namely English, French, Spanish Portuguese and Chinese. This has eliminated the issue of language barriers in these higher education institutions among other international students.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.