Defined as the act of promoting or selling products or services for a business, organization or corporation, there is no dispute that the role of marketers is a crucial one. A Bachelor of Marketing undergraduate degree from a university or business school in Australia shows that the bearer has a detailed knowledge of the theory and practical skills necessary to plan, create, execute and manage effective marketing strategies from an ethical stance.
Bachelor of Marketing graduates engage in marketing research, studying marketing environments and segmentation; plan successful marketing strategies; use advanced technologies to develop effective marketing and they are experts at analyzing buying behavior. Companies and organizations across Australia and around the world appreciate the value of a highly qualified marketer for entry-level positions, whereas some Bachelor of Marketing graduates choose to continue their education at the post-graduate level to increase their salary expectations. Most Bachelor of Marketing programs at universities and colleges in Australia last three to four years and are offered on a full time or part time study basis. Additionally, students can choose to apply for a Bachelor of Marketing course in cities across Australia, including Adelaide, Brisbane, Melbourne and Sydney.
If you are interested in learning more about how you can enroll in a Bachelor of Marketing program at a school in Australia, simply scroll down and click to read more, today!
The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]
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Prepare for a career in international business through studies in international relations, international human resource management and international marketing. [+]
Carroll’s International Relations program prepares you for an exciting international career. Students interested in this major are eligible for First Year in Spain at Carroll's portal campus in Sevilla, at a significant savings thanks to our innovative scholarships. [+]
Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations. The [+]
Bachelor of Marketing, Advertising and Public Relations
Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations. The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career. Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns. The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.... [-]
The Bachelor of Marketing and Communication program is a unique joint degree, deliberately designed to develop students' skills and knowledge in the interrelated disciplines of marketing [+]
Bachelor of Marketing and Communication
University of South Australia
The Bachelor of Marketing and Communication program is a unique joint degree, deliberately designed to develop students' skills and knowledge in the interrelated disciplines of marketing and communication. The degree, co-managed across the two disciplines, provides theory and practical skills relating to the changing global business environment and analysis of marketing applications over a range of media genres.
The degree integrates research from two university research institutions, the Ehrenberg-Bass Institute and the Hawke Institute. Students will develop graduate qualities to effectively operate across a range of organisational structures and functions, in both the marketing and communication sectors.... [-]