Bachelor's Degree in Marketing in Australia

View all Bachelor Programs in Marketing in Australia 2017

Marketing

Defined as the act of promoting or selling products or services for a business, organization or corporation, there is no dispute that the role of marketers is a crucial one. A Bachelor of Marketing undergraduate degree from a university or business school in Australia shows that the bearer has a detailed knowledge of the theory and practical skills necessary to plan, create, execute and manage effective marketing strategies from an ethical stance.

Bachelor of Marketing graduates engage in marketing research, studying marketing environments and segmentation; plan successful marketing strategies; use advanced technologies to develop effective marketing and they are experts at analyzing buying behavior. Companies and organizations across Australia and around the world appreciate the value of a highly qualified marketer for entry-level positions, whereas some Bachelor of Marketing graduates choose to continue their education at the post-graduate level to increase their salary expectations. Most Bachelor of Marketing programs at universities and colleges in Australia last three to four years and are offered on a full time or part time study basis. Additionally, students can choose to apply for a Bachelor of Marketing course in cities across Australia, including Adelaide, Brisbane, Melbourne and Sydney.

If you are interested in learning more about how you can enroll in a Bachelor of Marketing program at a school in Australia, simply scroll down and click to read more, today!

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Bachelor of International Business

Australian National University - College Of Asia & The Pacific
Campus Full time January 2018 Australia Canberra

The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]

Best Bachelors in Marketing in Australia 2017. Why study International Business at ANU Your vision is global, not local. You have the potential to lead. You aspire to travel, to work around the world in responsible leadership roles in business and management. You’re good at languages and keen to learn more. The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. You’ll learn how leaders negotiate, resolve conflict, and manage across cultures in a global business world. You’ll get to understand in detail the business environment, and how management and marketing work, in Asia, Europe, the Middle East or Latin America. Finally, you’ll complement this knowledge with world-class language training. Students can choose one of four regional specialisations Europe, Asia, the Middle East or Latin America. Specialisations comprise specific business courses, cultural studies and in-depth study of a language. Students completing the Asia or Europe specialisation may choose to study for one semester (in English) at one of the partner universities of the ANU College of Business & Economics in Asia or Europe. Language and cultural studies courses are provided by the ANU College of Arts & Social Sciences or the ANU College of Asia and the Pacific, depending on the specialisation selected. The Bachelor of International Business is only available to be commenced in Semester 1 (February) of each year. Career options International trade specialist/global sourcing specialist Locates sources of supplies (components, raw... [-]

Bachelor of Communication in Advertising

University of Canberra
Campus Full time 6 semesters January 2018 Australia Canberra

Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. [+]

This course has been submitted for accreditation with the International Advertising Association and the Media Federation of Australia. Let your creativity take you around the world Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. Study our Bachelor of Communication in Advertising at UC and you will: gain a thorough knowledge of marketing communications with a focus on advertising, strategic brand management, and media and client relationships acquire essential skills for work both domestically and internationally explore how advertising works in the era of digital communication with integrated theoretical and practical activities. Work-integrated learning During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections. Career Opportunities Advertising account executive Advertising/marketing analyst Brand/product manager Communication strategist/planner Copywriter Direct marketing coordinator Fundraising officer Media planner Marketing communication coordinator Marketing/media analyst Promotion coordinator Social media coordinator Sponsorship coordinator Sales coordinator Course specific information Standard entry to this course is by ATAR score however you can also apply via portfolio entry: canberra.edu.au/arts-design/portfolio-entry. Course Requirements Required - 39 credit points as follows MJ0227 Major in Advertising (18cp) (18 credit points) Required Units - Must pass 3 credit points as follows 9488... [-]

Bachelor of Communication (Advertising)

Charles Sturt University
Campus Full time Part time 3 - 6 years January 2018 Australia Port Macquarie Bathurst + 2 more

CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable. [+]

Best Bachelors in Marketing in Australia 2017. Are you ready for the dynamic and constantly changing world of advertising? Are you a creative problem solver who loves fast-paced teamwork and excels at communication? CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable. This course equips you with solid skills for strategic planning, research and client management, in addition to the creative, media and channel communication skills required to be an effective and sought-after graduate. Learn in authentic, intimate spaces with a real agency organisational culture and structure, not just a room full of computers and equipment with simulated activities. Importantly, at CSU you will gain extensive hands-on experience working in our on-campus student advertising agency, Kajulu Communications. Here, you will work on projects for real, paying clients. The experience offered through Kajulu Communications is enhanced by industry placements in Australia and overseas. As a result, CSU’s advertising graduates are often the first choice of advertising and media agency employers. Why study this course? There are many reasons to choose CSU’s Bachelor of Communication (Advertising): You will gain extensive practical experience working with real clients in Kajulu Communications, CSU’s award-winning student advertising agency. Kajulu teams have won 11 of the past 14 International Advertising Association’s Big Idea titles since the inception of the competition in 2003, with Kajulu Red taking the title in 2016. CSU boasts a proud industry... [-]

Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Bachelor of Business in Marketing Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Marketing Major Overview Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business. Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). Careers Product Marketing Manager, Public Relations Officer, Advertising Executive, Market Researcher, Advertising and Creative Concept Producer, and Business and Marketing Executive [-]

Bachelor of Business

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you... [+]

Best Bachelors in Marketing in Australia 2017. Bachelor of Business (BBus) Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Areas of Study Accounting, Marketing, or Human Resource Management Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The Avondale Business School’s Accounting program is accredited with the Institute of Chartered Accountants Australia and CPA Australia. Graduates who major in Accounting are eligible for graduate admission to CPA and the ICA. [-]

Bachelor of International Business

La Trobe University
Campus Full time 3 years March 2018 Australia Melbourne Sydney + 1 more

Prepare for a career in international business through studies in international relations, international human resource management and international marketing. [+]

Prepare for a career in international business through studies in international relations, international human resource management and international marketing. This course is structured to allow you to major in international business and complete a semester studying overseas if you choose. You can also complete a second major in a language or in another field, such as international development. Your business studies will cover accounting, finance, economics, human resource management, and marketing. You'll approach these subjects from a global perspective, looking at the social, cultural and institutional influences on international business. For example, you'll examine the way the global economy interacts with international politics, along with the role of multilateral treaties and institutions such as the United Nations system. Along with the options to study overseas or study a second language, you can also tailor this degree to your specific interests through up to eight electives from across the University. These electives could include international trade, international financial management, international development, or Asian studies. English Language Requirements IELTS (Academic) score of 6.0 with no individual band score less than 6.0; TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22; Satisfactory completion of the English for Further Studies Advanced Stage 5B (EFS5 UG minimum 60 per cent) which is available from La Trobe Melbourne; for more information please visit the... [-]

Carroll College (USA): Bachelor in International Relations

International Studies Abroad
Campus Full time September 2017 Australia Western Australia Wollongong Townsville Sydney Queensland + 3 more

Carroll’s International Relations program prepares you for an exciting international career. Students interested in this major are eligible for First Year in Spain at Carroll's portal campus in Sevilla, at a significant savings thanks to our innovative scholarships. [+]

Best Bachelors in Marketing in Australia 2017. What to Expect Carroll’s International Relations program is designed to provide students with the undergraduate training necessary to pursue careers in international business, government, law, teaching, and other related fields. Through this interdisciplinary program students will encounter course work that leads them to understand the key terms and concepts in the major disciplines of international relations. Furthermore, students will recognize the important theories and methodologies in the field. Carroll international relations program will enhance students’ ability to think analytically and critically, helping them to identify problems and create effective solutions. Students in this major will be challenge academically and intellectually and upon graduation will be able to articulate effectively using both oral and written communication. Carroll’s international relations graduates will appreciate differing cultural perspectives and be skilled in a second language. Life After Graduation International Relations is one of the hottest fields for young people emerging into the job market. Now more than ever, the global economy and international peace remain critical to everyone’s life, and a degree in International Relations from Carroll College will usher you into a career where you can be involved with such vital issues as globalization, diplomacy, international conflict, and human rights. A degree in International Relations can lead to many careers in federal, state and local governments, law, business, international organizations, nonprofit organizations, journalism, and teaching. [-]

Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University
Campus Full time 3 years January 2018 Australia Perth

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The [+]

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.... [-]


Bachelor of Marketing and Communication

Kilroy Norway
Campus Full time Part time 3 years August 2017 Australia Adelaide Sydney Gold Coast North Ryde Victoria Maroochydore + 6 more

The Bachelor of Marketing and Communication program is a unique joint degree, deliberately designed to develop students' skills and knowledge in the interrelated disciplines of marketing [+]

Bachelor of Marketing and Communication

Awarding Body:

University of South Australia

The Bachelor of Marketing and Communication program is a unique joint degree, deliberately designed to develop students' skills and knowledge in the interrelated disciplines of marketing and communication. The degree, co-managed across the two disciplines, provides theory and practical skills relating to the changing global business environment and analysis of marketing applications over a range of media genres.

The degree integrates research from two university research institutions, the Ehrenberg-Bass Institute and the Hawke Institute. Students will develop graduate qualities to effectively operate across a range of organisational structures and functions, in both the marketing and communication sectors.... [-]