Bachelor Programs in Marketing

Compare 90 Bachelor Programs in Marketing

Marketing

A bachelor's degree is awarded at the successful completion of an undergraduate academic program. It is often the first degree a student received in his or her academic career. It typically takes four years of full-time study to earn a bachelor’s degree.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 90 Bachelor's Programs in Marketing 2018

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Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2019 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment.

The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals.

Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice.... [-]


Bachelor of Commerce (Hons) in Marketing Management

ABM University College
Campus Full time 4 years September 2018 Botswana Gaborone

The Marketing Management degree is specifically designed to be undertaken by students who have a keen interest in marketing and acquiring practical knowledge and advanced skills in Marketing management. Building the foundation of a strong marketing management theme, this programme focuses on the development of specialized knowledge and skill in the areas of both marketing and management. The student will develop skills, attitudes, and confidence required for management roles within the business and marketing industries. [+]

Programme overview

The Marketing Management degree is specifically designed to be undertaken by students who have a keen interest in marketing and acquiring practical knowledge and advanced skills in Marketing management. Building the foundation of a strong marketing management theme, this programme focuses on the development of specialized knowledge and skill in the areas of both marketing and management. The student will develop skills, attitudes, and confidence required for management roles within the business and marketing industries.

The Degree in Marketing Management Programme is offered over a period of four (4) years, with a student undertaking study of core and elective courses which embed Entrepreneurship and Leadership Development, to ensure students graduate with the necessary skills to create innovative enterprises.... [-]


Bachelor Luxury And Trades Of Commerce

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2018 France Paris

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility. [+]

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of live, behavioral techniques, multicultural openness ...

Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of brands and houses and the interest they have in providing future employees.... [-]


Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2018 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

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The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

Admission Requirements

Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by A.P.B.S.

Skills Acquired

It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.... [-]


Bachelor in Marketing & Business

Burgundy School of Business
Campus Full time 3 years September 2018 France Dijon Lyon + 1 more

The program leads to a Bachelor’s degree fully recognized by the French Ministry of Education. This internationally oriented program allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. [+]

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3-year diploma:

Recognized in France and worldwide Accredited by French Ministry of Education Giving access to the Master degree or directly to the job market.

Our differences: In 3 years, our Bachelor programmes offer you a generalist training in marketing, communication, management, law, finance and global business.Internationally oriented, our Bachelor can be followed100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 12 month working placement periods.

3 years to acquire a 360° vision of a business:Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.Year 2: Deepening fundamentals and developing your creativityCourses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.Year 3: Specializing and mastering business techniquesCourses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.3 possible specializations to choose during the last year: Wine Business&Tourism (in English), International Business (in English) and Marketing&Business Development (in French). A Digital Track is also available on our Lyon Campus.... [-]


Bachelor Of Marketing

EAN - Escuela Argentina de Negocios
Campus Full time 3 - 4 years March 2019 Argentina Buenos Aires

EAN offers a curriculum for University Analysts and Marketing Graduates legitimated by an Advisory Board of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of the students is carried out through the analysis of real cases of companies associated with EAN, which expose their problems for their treatment within the framework of the subjects. [+]

Titles

Intermediate/>

University Analyst in Marketing (3 years)

Final/>

Bachelor of Marketing (4 years)

Study Plan approved by Resol. ME Nº 1721/04 - Modif. Note NO2017-02829872-APN-DNGU # ME

Face-to-face modality. Undergraduate degree/>

The entry to EAN is unrestricted although the applicant must meet the following admission requirements:

Interview with pedagogical advisor.Attendance to talk of professional responsibilities with the Director of the Career.Assistance to institutional presentation by the Rector.Participation of the entrance course: Introduction to the Sciences of the AdministrationIn addition to the documentation requirements stipulated in the internal regulationsGeneral considerations/>... [-]

Bachelor in Tourism Retail and Marketing Management

Institute for Tourism Studies, Macau
Campus Full time 4 years August 2018 China Macau

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. [+]

Bachelor in Tourism Retail and Marketing Management

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:

Principles of Retail

This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations.... [-]


Bachelor in Marketing

Anderson University
Campus Full time 4 years September 2018 USA Anderson

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study. [+]

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.

Marketing Concentrations:

marketing strategy and tactics social media integrated branding and promotion global marketing music business event planning What kind of courses will I take? consumer behavior marketing research marketing management strategic management business law What kind of careers can I expect after graduation? Market Research Analyst Corporate Buyer International Market Research Purchasing Agent Marketing Manager [-]

Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

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The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor in Marketing and International Business

Jeddah International College
Campus Full time 8 semesters September 2018 Saudi Arabia Jeddah

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior. [+]

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.

This program will also expand the perceptions of international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.... [-]


Bachelor of Marketing

Lakeland University
Campus Full time September 2018 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]


Bachelor's Program : Marketing, Finance, Management

Almaty Management University
Campus Full time 4 years September 2018 Kazakhstan Almaty

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas. [+]

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas.

Who is this program for:

secondary school graduates college graduates

Education is given in one of 3 languages: Kazakh, Russian or English.

Form of study – full-time (after school and college) and distance (after college for related specialty).

Workload of programs is measured in credit units.

At students’ disposal:

Classrooms with high technical equipment, computer and science rooms with free Internet access (including Wi-Fi), access to the electronic library of the leading scientific and research journals and books. Creative Zone AlmaU. Sport & Art Zone AlmaU. Specialty "Marketing" ... [-]

Bachelor in Commerce and Marketing

Budapest Metropolitan University
Campus Full time 7 semesters September 2018 Hungary Budapest

Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.

Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:


Have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.... [-]


Bachelor of Business Administration

SCPSU Business School
Online Campus Full time Part time 3 - 6 years Open Enrollment Switzerland Lausanne Switzerland Online + 3 more

The Bachelor of Business Administration is a 360 credit size qualification (UK). This Program can be studied as both a stand-alone program, or as a 1-year extension to the Associate Degree in Administration. [+]

The Bachelor of Business Administration is a 360 credit size qualification (UK).

This Program can be studied as both a stand-alone program, or as a 1 year extension to the Associate Degree in Management.


Students with a Bachelor degree from an approved institution, Advanced or Higher Diploma can apply to enrol into the final (Diploma 6) year.

This qualification in Business and Administrative management culminates at OFQUAL Level 6 has been developed to conform to the requirements of the United Kingdom QCF, to meet the requirements of employers, the needs of learners of our centres. The qualification is not tied to any specific industry but delivers the skills, knowledge and understanding that are required by learners aspiring to roles in business and administrative management in different sectors on a domestic and international platform.... [-]


Bachelor of Business Administration (Hons) in Marketing Management

United International College
Campus Full time September 2018 China Zhuhai

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context. [+]

Bachelors in Marketing. Introduction Programme Aims, Objectives, and Learning Outcomes

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business, and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.... [-]