Bachelor Programs in Marketing

Compare 89 Bachelor Programs in Marketing

Marketing

A bachelor's degree is awarded at the successful completion of an undergraduate academic program. It is often the first degree a student received in his or her academic career. It typically takes four years of full-time study to earn a bachelor’s degree.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 89 Bachelor's Programs in Marketing 2019

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Bachelor of Marketing

EAN - Escuela Argentina de Negocios
Campus Full time 3 - 4 years March 2019 Argentina Buenos Aires

EAN offers a curriculum for University Analysts and Marketing Graduates legitimated by an Advisory Board of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of the students is carried out through the analysis of real cases of companies associated with EAN, which expose their problems for their treatment within the framework of the subjects. [+]

Titles

Intermediate/>

University Analyst in Marketing (3 years)

Final/>

Bachelor of Marketing (4 years)

Study Plan approved by Resol. ME Nº 1721/04 - Modif. Note NO2017-02829872-APN-DNGU # ME

Face-to-face modality. Undergraduate degree/>

The entry to EAN is unrestricted although the applicant must meet the following admission requirements:

Interview with pedagogical advisor.Attendance to talk of professional responsibilities with the Director of the Career.Assistance to institutional presentation by the Rector.Participation of the entrance course: Introduction to the Sciences of the AdministrationIn addition to the documentation requirements stipulated in the internal regulationsGeneral considerations/>... [-]

Bachelor of Marketing

Lakeland University
Campus Full time 4 years September 2019 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]


Bachelor Luxury - Trade Trades

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2019 France Paris

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility. [+]

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of live, behavioral techniques, multicultural openness ...

Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of brands and houses and the interest they have in providing future employees.... [-]


Bachelor in Marketing and International Business

Jeddah International College
Campus Full time 8 semesters September 2019 Saudi Arabia Jeddah

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior. [+]

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.

This program will also expand the perceptions of international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.... [-]


Bachelor in Marketing

Anderson University
Campus Full time 4 years September 2019 USA Anderson

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study. [+]

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.

Marketing Concentrations:

marketing strategy and tactics social media integrated branding and promotion global marketing music business event planning What kind of courses will I take? consumer behavior marketing research marketing management strategic management business law What kind of careers can I expect after graduation? Market Research Analyst Corporate Buyer International Market Research Purchasing Agent Marketing Manager [-]

Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2019 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment.

The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals.

Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice.... [-]


Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2019 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

[+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor in Marketing

Upper Iowa University
Online Campus Full time 4 years September 2019 USA Fayette + 1 more

Why study Marketing? [+]

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Organize, lead and plan Conduct an analytical approach to marketing research Lead and communicate effectively Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

Consumer behavior Research Strategy Marketing communication Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:... [-]


Bachelor of International Sales and Marketing Management

VIA University College
Campus Full time 3.5 years September 2019 Denmark Horsens

3½-year Bachelor programme taught in English prepares students for jobs in sales and marketing worldwide. [+]

Brief Introduction

The Bachelor Programme of International Sales and Marketing Management is a seven-semester programme taught in English. The programme is based on applied science and provides you with a combination of subjects in the fields of business, economics, organization and management, communication, culture, and business law with a major focus on international marketing and sales. The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes 2 separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues. The programme takes place at Campus Horsens.... [-]


Marketing

International Accelerator
Campus September 2019 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small.

As a Marketing major, you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling.

This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.... [-]


Bachelor of Business Administration (Hons) in Marketing Management

United International College
Campus Full time September 2019 China Zhuhai

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context. [+]

Bachelors in Marketing. Introduction Programme Aims, Objectives, and Learning Outcomes

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business, and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.... [-]


Bachelor's Program : Marketing, Finance, Management, Business Analytics and Big Data, Software Engineering

Almaty Management University
Online Campus Full time 4 years September 2019 Kazakhstan Almaty + 1 more

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas. [+]

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas.

Who is this program for:

secondary school graduates college graduates

Education is given in one of 3 languages: Kazakh, Russian or English.

Form of study – full-time (after school and college) and distance (after college for related specialty).

Workload of programs is measured in credit units.

At students’ disposal:

Classrooms with high technical equipment, computer and science rooms with free Internet access (including Wi-Fi), access to the electronic library of the leading scientific and research journals and books. Creative Zone AlmaU. Sport & Art Zone AlmaU. Specialty "Marketing" ... [-]

Bachelor in International Marketing

Fontys University of Applied Sciences
Campus Full time 48 months February 2019 Netherlands Venlo

International Marketing is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing. [+]

Course description

International Marketing is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing. You will also found your own company in a project called Mini Company. In this project you will work in various positions in a real company. A good marketer is a great networker. That’s why you will do a lot of group assignments during the course. In the end, it’s about your qualities, so you will be tested individually in exams. As an International Marketing student, you will gradually transform into a marketing expert with experience in working in an international environment. The study programme includes two internships which you can complete in the Netherlands or abroad. You will gain further international experience on our campus where you will meet lots of students from over 50 countries!... [-]


Bachelor in Commerce and Marketing

Budapest Metropolitan University
Campus Full time 7 semesters February 2019 Hungary Budapest

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:

Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.... [-]


Bachelor of Applied Business (Marketing major)

La Trobe Online
Online Full time Part time 1 - 3 years January 2019 Australia Australia Online + 1 more

The La Trobe University Bachelor of Applied Business (Marketing major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world. [+]

Course description

The La Trobe University Bachelor of Applied Business (Marketing major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world.

Those seeking to change careers, move into a new marketing/sales-related role or start their own enterprise will find the content of this course invaluable. The Marketing major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning and marketing strategies. This is also invaluable when working with external media and marketing-related agencies.... [-]