Bachelor Programs in Marketing

Compare 123 Bachelor Programs in Marketing

Marketing

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Management

Ibmec
Campus Part time 3400 hours March 2018 Brazil Rio de Janeiro

The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. [+]

The course The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. In Ibmec, the course provides the tools for the student to develop with autonomy to act as a leading entrepreneur in a globalized and complex economy. The courses have strong analytical content and theoretical depth focused on the development of skills in four areas: Finance, Marketing and Strategy, Operations and Logistics and Personnel Management, with greater emphasis on the first two. In addition, the student receives high training in quantitative methods. Ibmec believes in excellence dedicated to providing practical set of additional activities that further the development of marketing skills and a spirit of collaboration and integration. In Entrepreneurship and Internationalisation Centre - CIS, students can work in junior companies from the first half and enjoy the international coverage through agreements in over 54 institutions worldwide. Job market FINANCE AND CONTROLLING financial analysis, consulting and controls operations in financial markets, acting in executive managements focused on financial management, in consulting and auditing firms in financial market institutions in commercial and industrial enterprises, and other organizations . BUSINESS STRATEGY Development of market analyzes, environmental and competition; identifying threats and opportunities for business, construction of future scenarios, developing action policies and strategic management systems capable... [-]

Bachelor of International Business

Australian National University - College Of Asia & The Pacific
Campus Full time January 2018 Australia Canberra

The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]

Bachelors in Marketing. Why study International Business at ANU Your vision is global, not local. You have the potential to lead. You aspire to travel, to work around the world in responsible leadership roles in business and management. You’re good at languages and keen to learn more. The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. You’ll learn how leaders negotiate, resolve conflict, and manage across cultures in a global business world. You’ll get to understand in detail the business environment, and how management and marketing work, in Asia, Europe, the Middle East or Latin America. Finally, you’ll complement this knowledge with world-class language training. Students can choose one of four regional specialisations Europe, Asia, the Middle East or Latin America. Specialisations comprise specific business courses, cultural studies and in-depth study of a language. Students completing the Asia or Europe specialisation may choose to study for one semester (in English) at one of the partner universities of the ANU College of Business & Economics in Asia or Europe. Language and cultural studies courses are provided by the ANU College of Arts & Social Sciences or the ANU College of Asia and the Pacific, depending on the specialisation selected. The Bachelor of International Business is only available to be commenced in Semester 1 (February) of each year. Career options International trade specialist/global sourcing specialist Locates sources of supplies (components, raw materials) and prepares import... [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big Data & Emerging Technologies... [-]

Internet Marketing

Collegium Da Vinci
Campus Full time Part time 3 years October 2017 Poland Poznań + 1 more

The Faculty is a unique higher education in Poland at the junction of areas such as computer science, marketing, PR, journalism, brand building, advertising graphics. [+]

Bachelors in Marketing. The Faculty is a unique higher education in Poland at the junction of areas such as computer science, marketing, PR, journalism, brand building, advertising graphics. All the experts, which in a few months we created the Department Internet MarketingUnanimously recognized that on the market are not enough specialistsVersed in modern marketing Web technologies that can generate selling texts, and, in addition, have a number of social skills. In response to market demand has this faculty, which for the first time in Poland, students can obtain a bachelor's degree in specialties such as internet marketing, journalism and public relations. 6 semesters This tense, filled to 80% of practical exercises that are recognized experts in the industry of marketing communications. The training program was developed and implemented by representatives of companies such as Press Service, Widzialni.pl, Verseo, whether Brand24 TrafficTrends. About 70 companies that participated in the development of the Faculty "Mediavorking", can not be wrong! Advantages of the faculty: We focus our attention on the practice, without neglecting the necessary portions of the theory. The vast majority of knowledge is transmitted in the form of seminars, classes, meetings with practitioners, group and individual projects. The unique combination of knowledge of modern technologies with social and humanitarian competencies, contributes to the fact that the graduate of the faculty is becoming extremely popular expert in the field of effective communication in the network, while at the same time perfectly adapted to work in a team. Two specialization, allowing to deepen... [-]

INSEEC Bachelor Chambéry ( 3Year )BBM

INSEEC Chambéry campus
Campus Full time 6 semesters October 2017 France Chambéry

The INSEEC Bachelor Chambéry BBM is a three-year course program with 972 hours of face to face classes and is worth 180 ECTS or 90 US credits. All classes are taught in English. [+]

The INSEEC Bachelor Chambéry BBM is a three-year course program with 972 hours of face to face classes and is worth 180 ECTS or 90 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: Corporate Culture, Management and personal development as well as in-depth knowledge of Marketing. Seminars to stimulate creativity, ability to innovate and manage. Experience Skills to develop personal and practical skills needed for operating in a professional working environment: managing multicultural teams on different sites, effective decision-making. CAREER OPPORTUNITIES This course can be directly applied to work in International Marketing and Management. INTERNSHIP OR SEMESTER ABROAD During the second semester of students’ third year, they can choose from two options: First option: a five-month-internship which will be validated with a written report and an oral presentation by obtaining 30 ECTS credits. Second option: a semester abroad in one of our partner universities which will be validated by obtaining 30 ECTS. LOCATION: Situated in Savoie , INSEEC Chambéry Campus has an exceptional geographical location: Close to Italy, Switzerland and Germany, Less than one hour by car from two international airports (Lyon-Saint Exupéry and Geneva-International), Approximately one hour from famous ski resorts in the French Alps. ADMISSION REQUIREMENTS: Admission Requirements: Candidates with a A level (Secondary Education completed). With a level of English language skills needed to follow an English –taught 3 year program. French Proficiency: no pre-requisite.... [-]

Bachelor in Marketing & Business

Burgundy School of Business
Campus Full time 3 years September 2017 France Dijon Lyon + 1 more

The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. [+]

Bachelors in Marketing. Bachelor in Marketing & Business PRESENTATION The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. FIND OUT 10 GOOD REASONS TO CHOOSE THE BACHELOR MARKETING & BUSINESS PROGRAMME 1- A DEGREE RECOGNISED IN FRANCE AND ABROAD 3-YEAR BACHELOR degree awarded by the French Ministry of Higher Education Burgundy School of Business is among the 5% AACSB accredited business schools in the world. 2- ACADEMIC EXCELLENCE OF A GRANDE ÉCOLE 60 full-time faculty members who teach and do research. 250 lecturers, consultants and company executives. 3- PEDAGOGY THAT MAKES A DIFFERENCE Small classes (approximately 40 students). Classroom instruction. Company based classes: company case studies, group projects, business games. 4- PROFESSIONALLY FOCUSED DEGREE 9 months (minimum) of work placements in France and abroad: professional experience to promote. Business forums, job conferences, and job dating events are organised by the Career Center to find work placement offers and first jobs. 5- 100% INTERNATIONAL A degree taught 100% in English • Between 6 months and 1 year of international teaching (semester or double degree). Students can do a foreign work placement up to 9 months. Multi-cultural campus (¼ of our students are international with 65 different nationalities). 6- PERSONALISED ACCOMPANIMENT We help you find a work placement, offer 2,000 hours of coaching, provide personal advice and international follow-up. 7- DOUBLE DEGREES... [-]

Marketing

International University Alliance
Campus September 2017 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions. What to Expect Freshman Year: In your freshman and sophomore years, you’ll concentrate on courses drawn from the University’s core curriculum. You’ll hone your writing and critical thinking skills and get introduced to some business basics: analytics, economics and accounting. Sophomore Year: Don’t hesitate to stop by the Office of Professional and Career Development. Even if you’re sure of your major and the kind of work you’d like after graduation, the career coaches can help you with an internship and job interviews. Junior Year: Your junior year will start with the principles courses. By the second semester you’ll have the opportunity to choose from several electives and begin to focus on those areas of marketing that interest you the most. By year’s end you’ll be ready to look for an internship to further develop and explore those interests. Senior Year:... [-]

Bachelor of Business

Lane Community College
Campus or Online Full time 2 - 4 years June 2017 USA Eugene

Every modern career requires some knowledge of business. At Lane, we offer multiple options to prepare you for a career in business, whether you are on a one- or two-year path or seeking a Bachelor’s degree. [+]

Bachelors in Marketing. Every modern career requires some knowledge of business. At Lane, we offer multiple options to prepare you for a career in business, whether you are on a one- or two-year path or seeking a Bachelor’s degree. Transfer Degree: Lane is the smart start to your four-year degree! Earn an Associate of Science Transfer (ASOT) Degree in Business and seamlessly transfer to any public university in Oregon as a junior. Take advantage of small classes and personalized attention from faculty. You’ll also save money on tuition by taking your first two years at Lane. Career & Technical Degree Options: earn a one-year Certificate or a two-year Associate Degree to gain skills that prepare you to enter the job market upon completion. Associate of Applied Science degrees: Accounting and Administrative Office Professional One-year Certificates: Business Assistant and Retail Management Available Majors: Business Accounting Marketing Human Resources [-]

Bachelor in Administration and Marketing

Universidad Panamericana Campus Guadalajara
Campus Full time July 2017 Mexico Guadalajara

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. [+]

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. PERFIL DE INGRESO The ideal candidate will: Have creativity Understand others Work well in a team Have ethical sense Be good at conflict resolution Focus on decision making Be able to coordinate several projects at once Have skill in managing people Have skill in analysis and interpretation of numeric data Be interested in public relations Know the basics of Administration Have leadership skills Be proactive and motivated Be innovated and think creatively These skills will be measured in an admissions exams, an entry interview, and a competencies test taken before admission. PERFIL DE EGRESO Upon graduation, the student will show the following knowledge, skills, and abilities: KNOWLEDGE: Develop profitable marketing plans for industrial, consumer and service, with proper management of different functions such as advertising, sales promotion, sales, merchandising, branding, logistics, distribution, pricing, product and e-marketing. Analyze an industry, selecting attractive segments and designing a strategy appropriate to the selected segment, oriented to creating values ​​and sustaining a competitive marketing advantage. SKILLS: Oral and written communication skills in English and Spanish Mastery of computer tools Skills in analysis and synthesis Team work Critical thinking ATTITUDES: Responsibility Objectivity Innovation Entrepreneur and management skills Respect Initiative Awareness of values Honesty Learning autonomy Ethics Spirit of... [-]

Bachelor Financial Management & Marketing Management

University of Sarajevo School of Economics and Business
Campus Full time 6 semesters October 2017 Bosnia and Herzegovina Sarajevo

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the [+]

I cycle program: Financial Management & Marketing Management

 

Language: English

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the classes are held completely in the English language. The reason behind the introduction of classes is keeping abreast with the latest global trends in education. Specifically, the students gain many benefits by studying in English, most important of which is mastering of the language that you will require in your future professional specialization. The very fact that you will be studying in this way increases your opportunities for studying abroad, participating in student exchanges, benefits when enrolling into the Master’s study and, of course, greater chances for getting employment. Become a part of the first cohort of students who will receive instruction in this way. Take the future into your hands and apply today!... [-]


Marketing

Universidad CEU - Cardenal Herrera
Campus Full time Part time 4 years September 2017 Spain Valencia + 1 more

We obsess the student jump into work in the best conditions. Therefore, our curriculum is connected to the employability of the future: internationalization, innovation and creativity in the management and strategic direction of resources. [+]

OFFICIAL TITLE: Degree in Marketing DURATION / ECTS: 4 years / 240 ECTS SEATS / CAMPUS: 65 / Moncada - Alfara; 20 / Elche PLACE AT: Spanish LEARNING OUTCOMES general skills CG 1. Students acquire an ethical commitment to society in carrying out their activities. / Achieving this competition involves purchasing criteria that allow understand and appreciate the society and current culture by studying its history in order to enable the graduate to make critical judgments about different aspects of social reality roots and to make proposals improvement from the viewpoint of constitutional principles and the Social Doctrine of the Church. CG 2. Students acquire skills in the use of Information Technology and Communication. Achieving this competence involves learning about, understand and manage Information Technology and Communication that will be needed for the development of future professional student. CG 3. Students acquire the ability to work independently to ensure they are entrepreneurs in their activities. Achieving this competency involves being able to design a work plan and undertake its culmination with perseverance and flexibility -anticipándose and overcoming the difficulties encountered in their development and integrating changes his exija- become professional and qualified way. CG 4. That students have an attitude about: The fundamental and equal rights between men and women; Respect and promotion of human rights; Non-discrimination and universal accessibility for persons with disabilities; Respect for the values ​​of a culture of peace and democratic values. Specific skills CE.1. Ability to identify, formulate and solve problems by applying professional standards... [-]

Bachelor of Business (Marketing)

James Cook University Singapore
Campus Full time Part time 2 - 4 years July 2017 Singapore

Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. [+]

Bachelors in Marketing. With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving. Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions. The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing. The Bachelor of Business (Marketing) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management and Entrepreneurship, Tourism Management and Hospitality Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year. Subjects Core Subjects Accounting for Decision Making Economics for Sustainable Business Business Data Analysis and Interpretation Business, Environment and Society in the Tropics Contemporary Business Communications Managing Consumer Markets Business Law plus one of the following: Professional Internship* Multidisciplinary Project Independent Project *where applicable Major Subjects Managing People Operations Management Project Management Research and Decision Making for... [-]

Bachelor of Engineering - Industrial Management

Centria University of Applied Sciences
Campus Full time 4 years September 2017 Finland Ylivieska Kokkola + 1 more

In the degree programme in Industrial Management we offer several management profiles for our graduates in specialisation lines Supply Chain Management and Global Marketing and Management. We coach highly qualified experts for international [+]

Additional application period: 18.-29.7.2016 Qualification: Bachelor of Engineering Length & duration: 4 years, 240 credits, full-time studies Specialisation options of studies: supply chain management global marketing and management Campus: Ylivieska Student selection: Entrance examination for all the eligible applicants. Student selection either based on entrance examination or entrance examination and school performance. Students within the degree programme in Industrial Management can choose to specialize in one of our management profiles, either Supply Chain Management or Global Marketing and Management. We coach highly qualified experts for international companies or general managers for small and start-up companies. We train graduates that fit the requirements of the industrial working life. There you will acquire engineering and human resource management skills, as well as knowledge in safety, economics and law, whilst working in an international environment, anywhere worldwide. The basic studies will provide you with a base for engineering skills. The professional studies familiarize students with the development of different tasks within an international industrial company. The studies help you develop and acquire leadership skills as well as knowledge in strategic resource management, advanced quality planning systems, research & development, innovation management, marketing, accounting and international logistics. Part of your studies will be organized in collaboration with Centria Research and Development, using laboratories, working on projects and international exhibition projects, thus creating as an authentic learning environment. Occupational titles: Project Manager, Purchasing manager, Marketing manager, Sales manager, Accounting manager, Production manager, Supply chain manager, Business controller Co-operation with companies: Accuser Oy, Alutec Oy, Camtronic... [-]

The Joint Degree of Professional Bachelor in International Marketing

SMK University of Applied Social Sciences
Campus Full time 3 years September 2017 Lithuania Vilnius Klaipeda + 1 more

Joint Degree in International Marketing and Branding is implemented together with the partner in Poland University of Economy in Bydgoszcz (WSG). The programme requires the student to spend all second year of study in Poland and at the end receive joint degree of Professional Bachelor in International Marketing. [+]

Bachelors in Marketing. Joint Degree in International Marketing and Branding is implemented together with the partner in Poland University of Economy in Bydgoszcz (WSG). The programme requires the student to spend all second year of study in Poland and at the end receive joint degree of Professional Bachelor in International Marketing. Studies purpose To train skilled specialists of International Marketing and Branding, who can independently perform marketing research, develop marketing strategy, plan and implement solutions for marketing of enterprises in international market, also to create for enterprise or product branding, positioning it in international markets. Learning outcomes After graduating from the studies, a person will be able: to apply knowledge of practice, applied theory and methods in marketing and branding in multicultural business environment; to achieve an understanding of advertising, brand semiotics, awareness and media selection concepts and application; to understand and reflect upon central theories and models of business–to-customers and business-to-business marketing; to perform marketing and market research to determine consumer behaviour differences in foreign markets also to process and evaluate research results; to assess the competitive position of a business or product as a basis for the preparation of the company's marketing mix with a focus on international market; to analyse, assess and apply legal methods and tools to support the sales performance in an international markets; to develop, assess and implement international marketing and branding strategies for different size and type enterprises with various amount of resources and strategic goals; to indentify product development opportunities and to... [-]