Bachelor Programs in Marketing

Compare 85 Bachelor Programs in Marketing

Marketing

A bachelor’s degree is a four-year undergraduate degree and is the standard for higher education throughout most of the world. Bachelor’s degrees can be earned at state universities, at private universities, at community colleges and via online universities.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Contact Schools Directly - Compare 85 Bachelor's Programs in Marketing 2017/2018

Read More

Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Bachelor of Business in Marketing Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Marketing Major Overview Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business. Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). Careers Product Marketing Manager, Public Relations Officer, Advertising Executive, Market Researcher, Advertising and Creative Concept Producer, and Business and Marketing Executive [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

Bachelors in Marketing. This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big Data... [-]

Bachelor SP3

Sup de Pub
Campus Full time September 2018 France Paris Lyon Bordeaux United Kingdom London USA Chicago + 5 more

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study [+]

Bachelor SP3

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study.

This broad-based education conveys in one year the basis of strategic analysis and marketing as well as technical tools (PAO, video...), in order to specialize in one of the 20 professional programs offered in Master 1 and Master 2.

Focused on major strategic challenges, this year allows students to control the whole issue of communication through thematic seminars such as crisis communication, the celebrity marketing, internal communications...

[-]

Bachelor in International Sales and Marketing

International Business College Mitrovica (IBCM)
Campus Full time Part time October 2017 Kosovo Mitrovica

The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]

Bachelors in Marketing. Bachelor in International Sales and Marketing The IBCM International Sales and Marketing (ISM) programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. The ISM programme will equip you with the problem solving and entrepreneurial mind-set that you need to succeed. International and accredited degrees The programme is taught in English and is based on the European Credit Transfer System (ECTS). The courses are internationally recognized and transferable. All IBCM Students receive a double degree. This means that you will get a diploma from IBCM and a diploma from our partner institution, Lillebaelt Academy for Professional Higher Education in Denmark. The Marketing & Management Department offers two qualifications: Bachelor degree in International Sales & Marketing: 3.5 years/7 semesters (210 ECTS) Academy Professional (AP) degree in Marketing & Management: 2 years/4 semesters (120 ECTS) Real work experience You will have the flexibility to focus on an industry that is interesting to you. This includes mandatory work experience through two three-month, full-time internships (which take place during your fourth and seventh semester of studies). This experience, highly valued by our students, ensures that you have the skills to make a positive impact working in the real world. Rich and varied programme As an ISM student, you will gain knowledge and skills in a wide range of business-focused areas. In your first and second semester, the units studied include: Effective Communication, Strategic Marketing, Organizational Behavior, and Principles of Entrepreneurship. In... [-]

Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2017 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions. The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. Students enrolling in the programme BSc, specialization Marketing have (during their studies) the possibility to participate in a Double-Degree programme and spend a part of their studies at a foreign, partner university.The undergraduate programme also offers an excellent springboard for further education on master level. Students are encouraged to enrich and upgrade their knowledge by enrolling in any of our Master programmes. [-]

Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2018 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Bachelors in Marketing. Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals. Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice. Consumables cost 1st year (+-R1000) **estimates only Continuous project based assessment Digital and print portfolio submissions in 2nd and 3rd year Final years graduate in December Degree candidates can go on to apply for post graduate studies pending they meet the application and entrance requirements of the relevant Institution. Our programmes are quality assured and standardised across all Inscape campuses nationally. You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd year studies at another specialised Inscape campus. What is included in the course MacBook * optional Wacom tablet Software licenses (as per programme requirements) Prescribed textbooks 1st year preliminary art equipment Online library subscription Digital study guides and courseware Internet connectivity Excluded Monthly consumables Digital camera... [-]

Marketing

International Accelerator
Campus September 2018 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions. What to Expect Freshman Year: In your freshman and sophomore years, you’ll concentrate on courses drawn from the University’s core curriculum. You’ll hone your writing and critical thinking skills and get introduced to some business basics: analytics, economics and accounting. Sophomore Year: Don’t hesitate to stop by the Office of Professional and Career Development. Even if you’re sure of your major and the kind of work you’d like after graduation, the career coaches can help you with an internship and job interviews. Junior Year: Your junior year will start with the principles courses. By the second semester you’ll have the opportunity to choose from several electives and begin to focus on those areas of marketing that interest you the most. By year’s end you’ll be ready to look for an internship to further develop and explore those interests. Senior Year:... [-]

Marketing Course

The University of Kansas
Campus Full time September 2018 USA Lawrence

As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. [+]

Bachelors in Marketing. As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important that you develop skills in all areas while also gaining experience to gauge your interests in various jobs. [-]

Bachelor of Marketing

Lakeland University
Campus Full time September 2018 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley. “I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.” A hybrid major As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art. Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base. As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force. Marketing at... [-]

Bachelor in Marketing & Communication Management

Zagreb School of Business
Campus Full time 3 years October 2017 Croatia Zagreb

Zagreb School of Business offers a professional study of marketing and communication that takes 3 years and earns a student 180 ECTS points upon completion of the programme. [+]

Bachelors in Marketing. The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (M.A. in Economics) in marketing and communications. Courses can be taken by regular and external students. The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers. The specifics of this study are in its interdiscipli­nary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media and journalism. The success of the programme is focused on the vision of integrated communication in companies and public institutions as the non­profit sector. http://www.vpsz.hr/en/article/marketing-managementcommunications-management-66/ [-]

Bachelor's Degree in Digital Management

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Treviso

The programme, in collaboration with H-FARM Education, offers students the opportunity to acquire the knowledge and managerial skills principally through the study of information technology, but also more generally studying the digital tools and services used by companies and organizations worldwide. [+]

Bachelor in Digital Management The programme, in collaboration with H-FARM Education, offers students the opportunity to acquire the knowledge and managerial skills principally through the study of information technology, but also more generally studying the digital tools and services used by companies and organizations worldwide. Big Data, Marketing Analytics, Design Thinking, Lean Management and Information Security are just some of the fields of expertise that students will explore, contributing particularly to their employability for firms facing digital transformation challenges. The course is characterized by a balanced mix of lectures, team and individual projects, interactions and collaborations between the university and firms, as well as seminars led by founders and managers of major Italian companies. All information regarding terms and conditions and registration times will be posted soon. Highlights Founded in 1868 as Superior School of Trade - the first Business School in Italy – Ca’ Foscari University is now an international leader in the field of higher education. It offers its students an elevated standard of teaching and a broad and diverse education system. Thanks to its international scientific community, the high quality of its research and courses, and the high level of the cultural programmes offered to students, Ca’ Foscari guarantees a complete and unique academic experience. Innovation, entrepreneurship, diversity and creativity are the characteristics of our educational system, interacting with the productive and professional environment thanks to our laboratories and across-the-board didactic activities, in which our students can apply the skills that they acquire on campus. H-FARM Education... [-]

Bachelor in Business Management and Marketing

Vilnius Business College
Campus Full time 3 years October 2017 Lithuania Vilnius

To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to create their own businesses, manage to adapt to changing market conditions, as well as working in a team, who know the importance of communication and are able to use the latest information and communication technologies. [+]

Tuition language:English, Russian/English. Programme objective

To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to create their own businesses, manage to adapt to changing market conditions, as well as working in a team, who know the importance of communication and are able to use the latest information and communication technologies.

What you will be taught

To communicate in a foreign language, to understand basic economic, management and marketing concepts, identify business models, organise and conduct market research, develop business plans and solve real business issues while shaping your project work skills, to plan and organize the company communication and to use modern marketing techniques, accounting principles. Interactive simulation game "My Business" is used in this study programme.... [-]


Bachelor of International Sales and Marketing Management

VIA University College
Campus Full time 3.5 years September 2018 Denmark Horsens

3½-year Bachelor programme taught in English preparing students for jobs in sales and marketing worldwide. [+]

Brief Introduction The Bachelor Programme of International Sales and Marketing Management is a seven semester programme taught in English. The programme is based on applied science and provides you with a combination of subjects in the fields of business, economics, organisation and management, communication, culture, and business law with major focus on international marketing and sales. The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes 2 separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues. The programme takes place at Campus Horsens. Content and Structure The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes two separate work placement periods of at least 12 weeks each. The aim of the placement periods is to provide you with work experience within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues. The seven semesters are structered in the following way: Semesters 1-3 comprise compulsory and elective courses. Semester 4 consists of work placement and a final project. Semesters 5-6 consist of business-related themes, which are subdivided into specific topics. Semester 7 comprises yet another work placement period and the bachelor dissertation. Career Opportunities The... [-]

BA Marketing

Universidad Autónoma de Guadalajara
Campus Full time 40 months July 2018 Mexico Guadalajara

Study Marketing in UAG. He studied at the best university in Guadalajara. You'll be a strategist with a strong academic, able to identify consumer needs and develop business plans preparation. [+]

Bachelors in Marketing. Study Marketing in UAG He studied at the best university in Guadalajara You'll be a strategist with a strong academic, able to identify consumer needs and develop business plans preparation. You will use market related tools to meet and exceed the expectations of customers seeking a balance between the objectives of the organization and the market. You will carry out market research and will develop products and services proven profitability. Professional marketers develop in various business areas. Desirably you have some of the following characteristics: Ability to visualize processes. Easy to identify and solve problems. innovative attitude. Creativity, sensitivity and empathy. Sense of social responsibility. Good morals and professional ethics. Ability to research and objective analysis. Theoretical sense, dialogue and grower relations. Enthusiasm for the use of numerical skills and knowledge. Observation skills and sensitivity to detect needs, desires and behavior of people. Curriculum Degree in Marketing and Commercial Relations The curriculum consists of 10 semesters (3 years, 4 months). When complete it will be able to continue and finish in a short time postgraduate studies in different areas of specialty or Masters offered by UAG within its flexible model, which giving you articulates the opportunity to get your automatic qualification Bachelor and your Expertise into 2 semesters or 3 semesters, depending on the program you choose and also earn credits to pursue your Master in less time. With this system you save time and you join the work force with better skills and academic degrees. University... [-]