Bachelor Programs in Marketing

Compare 148 Bachelor Programs in Marketing

Marketing

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Management Degree - Marketing-sales

Université Internationale de Casablanca
Campus Full time 3 years August 2017 Morocco Casablanca

The recipients who have chosen this specialty are intended to work mainly in the commercial functions of commercial, industrial and service companies. [+]

Bachelors in Marketing. The Management Department of the International University of Casablanca takes place in 6 semesters. As of semester 5, the student can choose between the following options: Finance Accounting Management of organizations Marketing - Sales Sport and Events * Project Management and Innovation * * Sectors in the process of authorization and accreditation by the Ministry of National Education, Vocational Training, Higher Education and Scientific Research. ADMISSIONS Admissions Post-Bac This training course is intended for bachelors, all series combined, who wish to pursue studies oriented towards the world of the company. Parallel admissions It is possible to integrate the 2nd year of the Management course if you are a student who has passed the first two semesters of an accredited branch with a dominant economy and management coming from: Moroccan Public Faculty Private institution accredited by the ministry Faculty / Private foreign institutions whose diploma is recognized by the competent Moroccan authorities TERMS OF ACCESS Access follows: A case study An admission test for a test in English, French A psychotechnical test An interview is then scheduled with a jury OPPORTUNITIES Sales and Marketing The recipients who have chosen this specialty are intended to work mainly in the commercial functions of commercial, industrial and service companies. They can also work in advisory structures in the areas of marketing, sales, distribution, commercial communication and market research. Academic Opportunities After graduation from the management program, students can continue in a Master Bac + 5 course. SYLLABUS semester 5 M27 -... [-]

Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Bachelors in Marketing. Bachelor of Business in Marketing Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Marketing Major Overview Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business. Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). Careers Product Marketing Manager, Public Relations Officer, Advertising Executive, Market Researcher, Advertising and Creative Concept Producer, and Business and Marketing Executive [-]

Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


INSEEC Bachelor Chambéry ( 3Year )BBM

INSEEC Chambéry campus
Campus Full time 6 semesters October 2017 France Chambéry Switzerland Geneva + 2 more

The INSEEC Bachelor Chambéry BBM is a three-year course program with 972 hours of face to face classes and is worth 180 ECTS or 90 US credits. All classes are taught in English. [+]

Bachelors in Marketing. The INSEEC Bachelor Chambéry BBM is a three-year course program with 972 hours of face to face classes and is worth 180 ECTS or 90 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: Corporate Culture, Management and personal development as well as in-depth knowledge of Marketing. Seminars to stimulate creativity, ability to innovate and manage. Experience Skills to develop personal and practical skills needed for operating in a professional working environment: managing multicultural teams on different sites, effective decision-making. CAREER OPPORTUNITIES This course can be directly applied to work in International Marketing and Management. INTERNSHIP OR SEMESTER ABROAD During the second semester of students’ third year, they can choose from two options: First option: a five-month-internship which will be validated with a written report and an oral presentation by obtaining 30 ECTS credits. Second option: a semester abroad in one of our partner universities which will be validated by obtaining 30 ECTS. LOCATION: Situated in Savoie , INSEEC Chambéry Campus has an exceptional geographical location: Close to Italy, Switzerland and Germany, Less than one hour by car from two international airports (Lyon-Saint Exupéry and Geneva-International), Approximately one hour from famous ski resorts in the French Alps. ADMISSION REQUIREMENTS: Admission Requirements: Candidates with a A level (Secondary Education completed). With a level of English language skills needed to follow an English –taught 3 year program. French... [-]

Bachelor of International Business

Australian National University - College Of Asia & The Pacific
Campus Full time January 2018 Australia Canberra

The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]

Why study International Business at ANU Your vision is global, not local. You have the potential to lead. You aspire to travel, to work around the world in responsible leadership roles in business and management. You’re good at languages and keen to learn more. The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. You’ll learn how leaders negotiate, resolve conflict, and manage across cultures in a global business world. You’ll get to understand in detail the business environment, and how management and marketing work, in Asia, Europe, the Middle East or Latin America. Finally, you’ll complement this knowledge with world-class language training. Students can choose one of four regional specialisations Europe, Asia, the Middle East or Latin America. Specialisations comprise specific business courses, cultural studies and in-depth study of a language. Students completing the Asia or Europe specialisation may choose to study for one semester (in English) at one of the partner universities of the ANU College of Business & Economics in Asia or Europe. Language and cultural studies courses are provided by the ANU College of Arts & Social Sciences or the ANU College of Asia and the Pacific, depending on the specialisation selected. The Bachelor of International Business is only available to be commenced in Semester 1 (February) of each year. Career options International trade specialist/global sourcing specialist Locates sources of supplies (components, raw materials) and prepares import or export documents... [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

Bachelors in Marketing. This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big Data... [-]

Bachelor in International Sales and Marketing

International Business College Mitrovica (IBCM)
Campus Full time Part time October 2017 Kosovo Mitrovica

The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]

Bachelor in International Sales and Marketing The IBCM International Sales and Marketing (ISM) programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. The ISM programme will equip you with the problem solving and entrepreneurial mind-set that you need to succeed. International and accredited degrees The programme is taught in English and is based on the European Credit Transfer System (ECTS). The courses are internationally recognized and transferable. All IBCM Students receive a double degree. This means that you will get a diploma from IBCM and a diploma from our partner institution, Lillebaelt Academy for Professional Higher Education in Denmark. The Marketing & Management Department offers two qualifications: Bachelor degree in International Sales & Marketing: 3.5 years/7 semesters (210 ECTS) Academy Professional (AP) degree in Marketing & Management: 2 years/4 semesters (120 ECTS) Real work experience You will have the flexibility to focus on an industry that is interesting to you. This includes mandatory work experience through two three-month, full-time internships (which take place during your fourth and seventh semester of studies). This experience, highly valued by our students, ensures that you have the skills to make a positive impact working in the real world. Rich and varied programme As an ISM student, you will gain knowledge and skills in a wide range of business-focused areas. In your first and second semester, the units studied include: Effective Communication, Strategic Marketing, Organizational Behavior, and Principles of Entrepreneurship. In your third semester... [-]

Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2017 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. [+]

Bachelors in Marketing. The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. Admission Requierements Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by APBS. Skills Acquired It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising. Further Studies Those who have a Bachelor of Marketing may pursue an MBA in Marketing and Business Intelligence with the goal of advancement in their jobs. MAJOR COURSES Semester 5 Analysis of consumer behavior Marketing Communication Management Product – Price Marketing research system Sales force management and negotiation Econometrics Strategic management Presentation of technical and professional documents English Semester 6 Strategy and marketing plan Distribution International Marketing Data Analysis for Marketing Management and budgetary control Marketing themes Business games Public oral communication English Thesis [-]

Bachelor SP3

Sup de Pub
Campus Full time September 2017 France Paris Lyon Bordeaux United Kingdom London USA Chicago + 5 more

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study [+]

Bachelor SP3

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study.

This broad-based education conveys in one year the basis of strategic analysis and marketing as well as technical tools (PAO, video...), in order to specialize in one of the 20 professional programs offered in Master 1 and Master 2.

Focused on major strategic challenges, this year allows students to control the whole issue of communication through thematic seminars such as crisis communication, the celebrity marketing, internal communications...... [-]


Marketing

International Accelerator
Campus September 2017 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

Bachelors in Marketing. About Marketing Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions. What to Expect Freshman Year: In your freshman and sophomore years, you’ll concentrate on courses drawn from the University’s core curriculum. You’ll hone your writing and critical thinking skills and get introduced to some business basics: analytics, economics and accounting. Sophomore Year: Don’t hesitate to stop by the Office of Professional and Career Development. Even if you’re sure of your major and the kind of work you’d like after graduation, the career coaches can help you with an internship and job interviews. Junior Year: Your junior year will start with the principles courses. By the second semester you’ll have the opportunity to choose from several electives and begin to focus on those areas of marketing that interest you the most. By year’s end you’ll be ready to look for an internship to further develop and explore those... [-]

Bachelor in Business with Marketing Concentration

Aquinas College
Campus Full time 4 years September 2017 USA Grand Rapids

The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. [+]

Why Study Business? The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. Competent professionals in the business and not-for-profit communities must be able to think critically, communicate clearly, research effectively, employ quantitative reasoning, use current technology, and work cooperatively with others. Our programs encompass both theoretical and application components. The curriculum draws upon and is enhanced by the liberal arts focus of the college. We expect students to draw upon the perspectives gained from studies as diverse as philosophy, mathematics, history, religious studies, psychology, literature, languages, sociology, natural sciences, economics, and the fine arts. Students must gain an understanding of organized institutions so they can deal effectively with this phenomenon that shapes so much of their lives. The Department of Business Administration is committed to working with other departments in the college to provide a strong organizational background for students in other academic majors through individual courses, business minors, and dual majors. How We're Different A distinguished faculty that brings a minimum of 10 years of corporate experience into the classroom. Dual majors in accounting, communication, sports management, visual arts and theatre. The only undergraduate degree in sustainable business, where students learn practices that increase corporate profitability and eliminate negative environmental impacts. AQ business grads have gone on to graduate school at Columbia Business School, Tufts, Harvard, University of Michigan's Ross School... [-]

Bachelor of Business

Lane Community College
Campus or Online Full time 2 - 4 years June 2018 USA Eugene

Every modern career requires some knowledge of business. At Lane, we offer multiple options to prepare you for a career in business, whether you are on a one- or two-year path or seeking a Bachelor’s degree. [+]

Bachelors in Marketing. Every modern career requires some knowledge of business. At Lane, we offer multiple options to prepare you for a career in business, whether you are on a one- or two-year path or seeking a Bachelor’s degree. Transfer Degree: Lane is the smart start to your four-year degree! Earn an Associate of Science Transfer (ASOT) Degree in Business and seamlessly transfer to any public university in Oregon as a junior. Take advantage of small classes and personalized attention from faculty. You’ll also save money on tuition by taking your first two years at Lane. Career & Technical Degree Options: earn a one-year Certificate or a two-year Associate Degree to gain skills that prepare you to enter the job market upon completion. Associate of Applied Science degrees: Accounting and Administrative Office Professional One-year Certificates: Business Assistant and Retail Management Available Majors: Business Accounting Marketing Human Resources [-]

Bachelor in Tourism Retail and Marketing Management

Institute for Tourism Studies, Macau
Campus Full time 4 years August 2017 China Macau

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. [+]

Bachelor in Tourism Retail and Marketing Management The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia: Principles of Retail This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations. Retail and Marketing Business Project This is a capstone course that requires students to apply the theories they have learnt about retail and marketing management in the creation or revitalization of a retail business or brand. The students will be able to develop analytical thinking and team spirit. Seminar in Retail and Marketing This course alerts students to the latest development and trends in retail and marketing management. Students are encouraged to integrate the theories they have learned in previous courses and examine them in changing business contexts. Invited speakers will enlighten students on some realistic aspects of retail and marketing that are not covered in textbooks. The seminar series aim to cultivate critical and analytical thinking and encourage students to keep abreast of new trends and issues. Internship The aim of the 6-month undergraduate internship programme is to provide students the opportunity to: Develop skills and competencies for the diversity of... [-]

Marketing Course

The University of Kansas
Campus Full time September 2017 USA Lawrence

As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. [+]

Bachelors in Marketing. As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important that you develop skills in all areas while also gaining experience to gauge your interests in various jobs. [-]