Bachelor Programs in Marketing

Compare 82 Bachelor Programs in Marketing

Marketing

A bachelor's degree is awarded at the successful completion of an undergraduate academic program. It is often the first degree a student received in his or her academic career. It typically takes four years of full-time study to earn a bachelor’s degree.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 82 Bachelor's Programs in Marketing 2018

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

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The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor Luxe et Métiers du Commerce

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2018 France Paris

Ce programme répond aux besoins des marques en profils commerciaux, adaptés aux challenges du 3ème millénaire. Ces derniers doivent être cultivés, polyglottes, technophiles, multiculturels et charismatiques. Ils doivent également posséder une polyvalence métiers. [+]

Ce programme répond aux besoins des marques en profils commerciaux, adaptés aux challenges du 3ème millénaire. Ces derniers doivent être cultivés, polyglottes, technophiles, multiculturels et charismatiques. Ils doivent également posséder une polyvalence métiers.

Associant un enseignement académique rigoureux des fondamentaux de l’entreprise aux disciplines techniques du commerce des produits à haute valeur ajoutée, les 3 années de ce Bachelor donnent également une priorité à une transmission des savoir-être et savoir-faire, culture artistique, art de vivre, techniques comportementales, ouverture multiculturelle...

Rencontres régulières avec les professionnels du secteur apportent à ce programme ce qui fait le succès de Sup de Luxe depuis 30 ans : la reconnaissance des marques et maisons et l’intérêt qu’elles ont à s’y fournir en futurs collaborateurs.... [-]


Bachelor of Business: Marketing

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities. [+]

The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities.

In Year 1 you will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, you will develop valuable business skills such as business law, accounting, and managing both people and organisations – essential skills required by a marketing professional.

In Year 2 you will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.... [-]


Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Bachelor of Business in Marketing Course Overview

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy.

Marketing Major Overview

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business.... [-]


Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications.

Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.... [-]


Bachelor SP3

Sup de Pub
Campus Full time September 2018 France Paris Lyon Bordeaux United Kingdom London USA Chicago + 5 more

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study [+]

Bachelor SP3

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study.

This broad-based education conveys in one year the basis of strategic analysis and marketing as well as technical tools (PAO, video...), in order to specialize in one of the 20 professional programs offered in Master 1 and Master 2.

Focused on major strategic challenges, this year allows students to control the whole issue of communication through thematic seminars such as crisis communication, the celebrity marketing, internal communications...

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Bachelor in International Sales and Marketing

International Business College Mitrovica (IBCM)
Campus Full time Part time October 2018 Kosovo Mitrovica

The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]

Bachelor in International Sales and Marketing

The IBCM International Sales and Marketing (ISM) programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. The ISM programme will equip you with the problem solving and entrepreneurial mind-set that you need to succeed.

International and accredited degrees

The programme is taught in English and is based on the European Credit Transfer System (ECTS). The courses are internationally recognized and transferable.

All IBCM Students receive a double degree. This means that you will get a diploma from IBCM and a diploma from our partner institution, Lillebaelt Academy for Professional Higher Education in Denmark.... [-]


Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2018 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions.

The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. ... [-]


Global Marketing Degree

Universidade Europeia
Campus Full time 6 semesters September 2018 Portugal Lisbon

The degree in Marketing intends to introduce in marketing teaching in Portugal, a training focused on the analytical and relational skills of the student, which cross with management and marketing knowledge. [+]

THE Degree in Marketing Intends to introduce in marketing teaching in Portugal a training centered on the analytical and relational skills of the student, which intersect with management and marketing knowledge. A marketer is responsible for "creating the business of the company": deciding what products to sell, to whom, at what price, where, when and how; Set sales targets; Plan to reach them.

The degree allows students to acquire the skills to:

Mastering the fundamentals of company management and strategy; Have a critical attitude about marketing strategies; Perspective trends; Solve problems of organizations, using critical thinking creatively; Assume a proactive role of team management and leadership; Use the main equipment, software, methods and techniques related to marketing. ... [-]

Bachelor in Marketing Management

IPAM
Campus or Online Full time 6 semesters September 2018 Portugal Lisbon Porto + 1 more

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing. [+]

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.... [-]


Bachelor of Business (Marketing)

James Cook University Singapore
Campus Full time 2 - 4 years November 2018 Singapore

Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. [+]

With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving. Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions.

The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing.... [-]


Degree In Marketing And Advertising

IADE
Campus Full time 3 years September 2018 Portugal Lisbon

This degree in Marketing and Advertising offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising. [+]

It is Degree in Marketing and Advertising Offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising.

Students acquire technical knowledge and practical experience to be able to carry out, perform and perform in a creative and innovative way in any of these parallel but complementary areas.

Throughout the course, the realization of projects with real application, aims to bring the students closer to the job market, preparing them to perform a function in this area.

International experience

In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. ... [-]


Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2018 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

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The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

Admission Requirements

Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by A.P.B.S.

Skills Acquired

It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.... [-]


Marketing

International Accelerator
Campus September 2018 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small.

As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling.

This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.... [-]


Bachelor in Commerce and Marketing

Budapest Metropolitan University
Campus Full time 7 semesters September 2018 Hungary Budapest

Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand.

Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:


…have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.... [-]