Bachelor Programs in Marketing

Compare 91 Bachelor Programs in Marketing

Marketing

A bachelor's degree is awarded at the successful completion of an undergraduate academic program. It is often the first degree a student received in his or her academic career. It typically takes four years of full-time study to earn a bachelor’s degree.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 91 Bachelor's Programs in Marketing 2018

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

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The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications.

Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.... [-]


Bachelor of Business: Marketing

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

The Bachelor of Business specializing in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities. [+]

The Bachelor of Business specializing in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities.

In Year 1 you will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, you will develop valuable business skills such as business law, accounting, and managing both people and organizations – essential skills required by a marketing professional.

In Year 2 you will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.... [-]


Bachelor in Marketing

Plekhanov Russian University of Economics
Campus Full time 4 years Russia Moscow

The mission of the undergraduate program in Management with major of Marketing is to prepare students for a professional career in marketing, who will be able to design, plan and implement operational plans and programs within the existing marketing strategies. In-depth theoretical knowledge and analytical skills, planning and management of marketing programs, as well as fluency in foreign languages allow graduates successfully manage marketing programs both in Russia and abroad. [+]

The mission of the undergraduate program in Management with major of Marketing is to prepare students for a professional career in marketing, who will be able to design, plan and implement operational plans and programs within the existing marketing strategies. In-depth theoretical knowledge and analytical skills, planning and management of marketing programs, as well as fluency in foreign languages allow graduates successfully manage marketing programs both in Russia and abroad. The training period is 4 years. The entire program is exercised in English. The program gives the opportunity to obtain two diplomas – of the international partner-university and Diploma of the Plekhanov Russian University of Economics.... [-]


Marketing Degree

Universidad Tecmilenio
Campus Full time 8 semesters July 2018 Mexico Chihuahua Culiacan Mazatlán Guadalajara Cancún Veracruz Puebla Queretaro Durango Campus Cuernavaca Mexico State Mexico City Monterrey Ciudad Juárez Nuevo Laredo + 14 more

Develop innovative strategies that impact for the benefit of consumers and businesses. [+]

Graduate Profile

By graduating from Marketing, you are able to:

Use statistical and forecasting tools to identify the needs and desires of consumers. Select the most profitable market segments by their potential consumption. Develop and implement strategies that respond to the fi nancial objectives of companies, respecting the interests of the community and stakeholders. Develop products and services with a focus on social responsibility, which meet the needs of consumers and contribute to the growth of companies. Conceptualize and implement strategies that allow long-term relationships with the target consumers of companies. Labor Field

As a Marketing professional, you can apply your knowledge and develop yourself in:... [-]


Bachelor SP3

Sup de Pub
Campus Full time September 2018 France Paris Lyon Bordeaux United Kingdom London USA Chicago + 5 more

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study. [+]

Bachelor SP3

Students can enroll directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study.

This broad-based education conveys in one year the basis of strategic analysis and marketing as well as technical tools (PAO, video, etc.), in order to specialize in one of the 20 professional programs offered in Master 1 and Master 2.

Focused on major strategic challenges, this year allows students to control the whole issue of communication through thematic seminars such as crisis communication, the celebrity marketing, internal communications, etc.

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Bachelor Luxury And Trades Of Commerce

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2018 France Paris

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility. [+]

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of live, behavioral techniques, multicultural openness ...

Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of brands and houses and the interest they have in providing future employees.... [-]


Bachelor of Commerce (Hons) in Marketing Management

ABM University College
Campus Full time 4 years February 2018 Botswana Gaborone

The Marketing Management degree is specifically designed to be undertaken by students who have a keen interest in marketing and acquiring practical knowledge and advanced skills in Marketing management. Building the foundation of a strong marketing management theme, this programme focuses on the development of specialized knowledge and skill in the areas of both marketing and management. The student will develop skills, attitudes, and confidence required for management roles within the business and marketing industries. [+]

Programme overview

The Marketing Management degree is specifically designed to be undertaken by students who have a keen interest in marketing and acquiring practical knowledge and advanced skills in Marketing management. Building the foundation of a strong marketing management theme, this programme focuses on the development of specialized knowledge and skill in the areas of both marketing and management. The student will develop skills, attitudes, and confidence required for management roles within the business and marketing industries.

The Degree in Marketing Management Programme is offered over a period of four (4) years, with a student undertaking study of core and elective courses which embed Entrepreneurship and Leadership Development, to ensure students graduate with the necessary skills to create innovative enterprises.... [-]


Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2018 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions.

The programme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc.... [-]


Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2018 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

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The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

Admission Requirements

Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by A.P.B.S.

Skills Acquired

It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.... [-]


Bachelor's Program : Marketing, Finance, Management

Almaty Management University
Campus Full time 4 years September 2018 Kazakhstan Almaty

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas. [+]

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas.

Who is this program for:

secondary school graduates college graduates

Education is given in one of 3 languages: Kazakh, Russian or English.

Form of study – full-time (after school and college) and distance (after college for related specialty).

Workload of programs is measured in credit units.

At students’ disposal:

Classrooms with high technical equipment, computer and science rooms with free Internet access (including Wi-Fi), access to the electronic library of the leading scientific and research journals and books. Creative Zone AlmaU. Sport & Art Zone AlmaU. Specialty "Marketing" ... [-]

Global Marketing Degree

Universidade Europeia
Campus Full time 6 semesters September 2018 Portugal Lisbon

The degree in Marketing intends to introduce in marketing teaching in Portugal, a training focused on the analytical and relational skills of the student, which cross with management and marketing knowledge. [+]

THE Degree in Marketing Intends to introduce in marketing teaching in Portugal a training centered on the analytical and relational skills of the student, which intersect with management and marketing knowledge. A marketer is responsible for "creating the business of the company": deciding what products to sell, to whom, at what price, where, when and how; Set sales targets; Plan to reach them.

The degree allows students to acquire the skills to:

Mastering the fundamentals of company management and strategy; Have a critical attitude about marketing strategies; Perspective trends; Solve problems of organizations, using critical thinking creatively; Assume a proactive role of team management and leadership; Use the main equipment, software, methods and techniques related to marketing. ... [-]

Bachelor in Marketing Management

IPAM
Campus or Online Full time 6 semesters September 2018 Portugal Lisbon Porto + 1 more

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing. [+]

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.... [-]


Bachelor of Business (Marketing)

James Cook University Singapore
Campus Full time 2 - 4 years November 2018 Singapore

Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. [+]

With this degree, you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem-solving. Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help maneuver their companies into the most favorable positions.

The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behavior, international marketing, strategic marketing, public relations and interactive marketing.... [-]


Degree In Marketing And Advertising

IADE
Campus Full time 3 years September 2018 Portugal Lisbon

This degree in Marketing and Advertising offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising. [+]

It is Degree in Marketing and Advertising Offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising.

Students acquire technical knowledge and practical experience to be able to carry out, perform and perform in a creative and innovative way in any of these parallel but complementary areas.

Throughout the course, the realization of projects with real application, aims to bring the students closer to the job market, preparing them to perform a function in this area.

International experience

In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. ... [-]