Bachelor Programs in Marketing

Compare 98 Bachelor Programs in Marketing

Marketing

A bachelor's degree is awarded at the successful completion of an undergraduate academic program. It is often the first degree a student received in his or her academic career. It typically takes four years of full-time study to earn a bachelor’s degree.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 98 Bachelor's Programs in Marketing 2018

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Bachelor in Tourism Retail and Marketing Management

Institute for Tourism Studies, Macau
Campus Full time 4 years August 2018 China

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. [+]

Bachelor in Tourism Retail and Marketing Management

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:

Principles of Retail

This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations.... [-]


Bachelor Of Marketing

EAN - Escuela Argentina de Negocios
Campus Full time 3 - 4 years March 2019 Argentina Buenos Aires

EAN offers a curriculum for University Analysts and Marketing Graduates legitimated by an Advisory Board of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of the students is carried out through the analysis of real cases of companies associated with EAN, which expose their problems for their treatment within the framework of the subjects. [+]

Titles

Intermediate/>

University Analyst in Marketing (3 years)

Final/>

Bachelor of Marketing (4 years)

Study Plan approved by Resol. ME Nº 1721/04 - Modif. Note NO2017-02829872-APN-DNGU # ME

Face-to-face modality. Undergraduate degree/>

The entry to EAN is unrestricted although the applicant must meet the following admission requirements:

Interview with pedagogical advisor.Attendance to talk of professional responsibilities with the Director of the Career.Assistance to institutional presentation by the Rector.Participation of the entrance course: Introduction to the Sciences of the AdministrationIn addition to the documentation requirements stipulated in the internal regulationsGeneral considerations/>... [-]

Bachelor in Marketing and International Business

Jeddah International College
Campus Full time 8 semesters September 2018 Saudi Arabia Jeddah

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior. [+]

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.

This program will also expand the perceptions of international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.... [-]


Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

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The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor Luxury And Trades Of Commerce

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2018 France Paris

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility. [+]

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of live, behavioral techniques, multicultural openness ...

Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of brands and houses and the interest they have in providing future employees.... [-]


Bachelor of Marketing

Lakeland University
Campus Full time 4 years September 2018 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]


Bachelor's Program : Marketing, Finance, Management

Almaty Management University
Campus Full time 4 years September 2018 Kazakhstan Almaty

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas. [+]

Bachelor programs are professional higher education programs, for the period 4 years, with awarding of "Bachelor" degree in a particular specialty. At AlmaU there are Schools (faculties) of the fields of study that can more efficiently and focus to train professionals in different areas.

Who is this program for:

secondary school graduates college graduates

Education is given in one of 3 languages: Kazakh, Russian or English.

Form of study – full-time (after school and college) and distance (after college for related specialty).

Workload of programs is measured in credit units.

At students’ disposal:

Classrooms with high technical equipment, computer and science rooms with free Internet access (including Wi-Fi), access to the electronic library of the leading scientific and research journals and books. Creative Zone AlmaU. Sport & Art Zone AlmaU. Specialty "Marketing" ... [-]

Bachelor in Marketing

Anderson University
Campus Full time 4 years September 2018 USA Anderson

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study. [+]

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.

Marketing Concentrations:

marketing strategy and tactics social media integrated branding and promotion global marketing music business event planning What kind of courses will I take? consumer behavior marketing research marketing management strategic management business law What kind of careers can I expect after graduation? Market Research Analyst Corporate Buyer International Market Research Purchasing Agent Marketing Manager [-]

Bachelor of Business Administration (Hons) in Marketing Management

United International College
Campus Full time September 2018 China Zhuhai

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context. [+]

Bachelors in Marketing. Introduction Programme Aims, Objectives, and Learning Outcomes

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business, and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.... [-]


Bachelor of International Sales and Marketing Management

VIA University College
Campus Full time 3.5 years September 2018 Denmark Horsens

3½-year Bachelor programme taught in English prepares students for jobs in sales and marketing worldwide. [+]

Brief Introduction

The Bachelor Programme of International Sales and Marketing Management is a seven-semester programme taught in English. The programme is based on applied science and provides you with a combination of subjects in the fields of business, economics, organization and management, communication, culture, and business law with a major focus on international marketing and sales. The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes 2 separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues. The programme takes place at Campus Horsens.... [-]


Degree In Marketing And Business Communication

Atlântica
Campus Full time 3 years October 2018 Portugal Barcarena

The Degree in Marketing and Business Communication aims to train qualified professionals in the three areas of knowledge: Marketing, Communication and Management. It is the only course in the Lisbon region that adds these 3 areas. It allows a deeper knowledge of Marketing Management and more professional outlets (Marketing, Communication, Marketing Management). [+]

Course Description

The Degree in Marketing and Business Communication aims to train qualified professionals in the three areas of knowledge: Marketing, Communication and Management. It is the only course in the Lisbon region that adds these 3 areas. It allows a deeper knowledge of Marketing Management and more professional outlets (Marketing, Communication, Marketing Management).

It is intended that this Course has a great practical component, promoting a constant sharing of experiences between teachers and students, useful for the day-to-day of organizations. The Faculty has double valence: University and Company. It is not common for universities to have faculty members with doctorates and simultaneously with relevant professional experience. This allows classes very practical and appropriate to the business reality.... [-]


Bachelor in Commerce and Marketing

Budapest Metropolitan University
Campus Full time 7 semesters September 2018 Hungary Budapest

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:

Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.... [-]


Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2018 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

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The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

Admission Requirements

Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by A.P.B.S.

Skills Acquired

It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.... [-]


Marketing Course

The University of Kansas
Campus Full time September 2018 USA Lawrence

As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. [+]

As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. Jobs in marketing require interpersonal skills, strategy, flexibility, and creativity. Because the responsibilities in marketing jobs are so varied, it is important that you develop skills in all areas while also gaining experience to gauge your interests in various jobs.

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Bachelor of International Marketing

BFSU Solbridge International School of Business
Campus 4 years September 2018 China Beijing

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities and examine product, pricing, distribution and promotion strategies. [+]

International Marketing

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities and examine the product, pricing, distribution, and promotion strategies.

Specialization courses International Marketing Management (compulsory) Consumer Behavior (compulsory) Brand Management (compulsory) Marketing Research Methods (compulsory) International Business Entrepreneurship International Business Negotiation Strategic Management Internation Investment Analysis International Finance M&A and Investment Banking Financial Markets and Institutions Chinese Business Environment Chinese Culture & Business Etiquette China Business Law Doing Business in China ... [-]