Bachelor Programs in Marketing

Compare 124 Bachelor Programs in Marketing

Marketing

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Commerce (Digital Marketing)

Fanshawe College
Campus Full time 4 years September 2017 Canada London

Making the ideas and dreams of your future business clients come to life is what Marketing is all about. Empowering businesses with the strategies and skills necessary to reach their market in the digital world is the goal of a digital marketer. Help provide businesses with real Marketing strategies for the modern business world by enrolling in the Bachelor of Commerce (Digital Marketing) program today. [+]

Making the ideas and dreams of your future business clients come to life is what Marketing is all about. Empowering businesses with the strategies and skills necessary to reach their market in the digital world is the goal of a digital marketer. Help provide businesses with real Marketing strategies for the modern business world by enrolling in the Bachelor of Commerce (Digital Marketing) program today. The Digital Marketing sector requires knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. However, you’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. You’ll help connect your future clients to the on-line world where any dream is possible, and on multiple media platforms. You’ll also be prepared to write certification exams within the digital marketing field upon graduation. The program also provides choice, so that you can follow your passions when you graduate. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. The sky's the limit. As well, if you’re currently enrolled in the Business – Marketing diploma program, you can earn both a diploma and a degree in four years. Program Description The Bachelor of Commerce (Digital Marketing) program is a four-year, honours level degree with a mandatory co-op work term between semesters 7 and 8. Students will study core fundamentals of business including business strategy, management, human resources, accounting and leadership in addition to the specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. Students will be well prepared to write certification exams within the digital marketing field upon graduation. Co-operative Education This four-year degree program requires completion of one mandatory co-op work term. More information about co-operative education can be found at www.fanshawec.ca/co-op. Fanshawe College has been granted a consent by the Minister of Training, Colleges and Universities to offer this degree program for a seven-year term starting May 2015. The College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Admission Requirements - 2016/2017 OSSD with courses from the University (U) or University/College (M) stream WITH: Grade 12 Advanced Functions (U) Note: minimum final grade required is 70) Grade 12 English (U) Note: minimum final grade required is 70) Plus four additional Grade 12 University (U) or University/College (M) courses Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses OR Mature Applicant with standing in the required courses sand grades tated above OR Post-Secondary Standing* (if applicable) English Language Requirements Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods: A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements Test of English as a Foreign Language (TOEFL) test with a minimum score of 560 for the paper-based test (PBT), or 84 for the Internet-based test (iBT), with test results within the last two years International English Language Testing System (IELTS) test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years Recommended Personal Preparation Consider focusing summer job searches in business/marketing/customer service related areas Volunteer with a not-for-profit organization Read or follow business/marketing related publications or blogs (e.g., Marketing Magazine, Ad Age, Brand Channel or Wired) Follow marketing groups on LinkedIn or Twitter Strengthen problem solving, critical thinking and time management skills prior to entering the program Advanced Standing Applicants with a Fanshawe College Diploma in Business - Marketing with a minimum GPA of 3.5 can apply to semester 4 of the Bachelor of Commerce (Digital Marketing) Degree. Applicants with a Fanshawe College Advanced Diploma in Business Administration - Marketing with a minimum GPA of 3.0 can apply to semester 6 of the Bachelor of Commerce (Digital Marketing) Degree. Applicants applying for individual course credits from Canadian universities must provide a detailed course content of theory and laboratory exercises (if appropriate). International applicants may apply for course credit achieved at the post-secondary level. Detailed course content of theory and laboratory exercises from the international institution must be included with a transcript as part of the request (official documents provided to the Office of the Registrar in a sealed envelope). If translation of the documents into English is necessary this must be performed by a recognized service. Based on the guidelines established by the Postsecondary Quality Assessment Board for Applied Degree Programs, credits for advanced standing cannot exceed 50% of the program's total. Applicant Selection Criteria Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be: Preference for Permanent Residents of Ontario Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full) Achievement in the Admission Requirements Achievement in Post-Secondary Studies* (if applicable) Note: *Applicants currently enrolled in a university or who have previously attended university or other post-secondary institutions and are applying to transfer into the Bachelor of Commerce (Digital Marketing) program are considered on the basis of their post-secondary standing. Specifically, applicants currently enrolled in a university or who have previously attended university must maintain a minimum average of 65.0% on the last ten full credit or full credit equivalent courses in order to be considered for admission. Applicants with less than ten full credit courses must maintain a minimum average of 65.0% on all courses in order to be considered for admission. Applicants applying from a community college must have successfully completed a diploma program with an overall GPA of 2.5 in their program. In addition, all students applying from university or college must have completed the pre-requisite courses in Mathematics and English as stated in the Admission Requirements. [-]

Management

Ibmec
Campus Part time 3400 hours March 2017 Brazil Rio de Janeiro

The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. [+]

Bachelors in Marketing. The course The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. In Ibmec, the course provides the tools for the student to develop with autonomy to act as a leading entrepreneur in a globalized and complex economy. The courses have strong analytical content and theoretical depth focused on the development of skills in four areas: Finance, Marketing and Strategy, Operations and Logistics and Personnel Management, with greater emphasis on the first two. In addition, the student receives high training in quantitative methods. Ibmec believes in excellence dedicated to providing practical set of additional activities that further the development of marketing skills and a spirit of collaboration and integration. In Entrepreneurship and Internationalisation Centre - CIS, students can work in junior companies from the first half and enjoy the international coverage through agreements in over 54 institutions worldwide. Job market FINANCE AND CONTROLLING financial analysis, consulting and controls operations in financial markets, acting in executive managements focused on financial management, in consulting and auditing firms in financial market institutions in commercial and industrial enterprises, and other organizations . BUSINESS STRATEGY Development of market analyzes, environmental and competition; identifying threats and opportunities for business, construction of future scenarios, developing action policies and strategic management systems capable of monitoring the performance of the obtained results. MARKETING Management of brands and products, customer service, development of public relations policies and corporate communication guidelines with the market. LOGISTICS Coordination of internal processes of production and distribution of goods and services, aiming to maximize customer satisfaction by reducing organizational costs. HUMAN RESOURCES Definition of recruitment, selection, training, performance evaluation, and especially implementation of policies, guidelines and strategies in people management that allow the contribution of the individual and the team in achieving the corporate mission. INFORMATION SYSTEMS Optimization of information flow, development and implementation of information technology projects using techniques appropriate to the business environment. Planning and database development and management of information processing methodologies. [-]

Internet - Marketing (mediavorking)

Collegium Da Vinci
Campus Full time Part time 3 years October 2017 Poland Poznań + 1 more

You want to gain knowledge of current trends in Marketing, Public Relations and sales techniques? [+]

You want to gain knowledge of current trends in Marketing, Public Relations and sales techniques? Basic tools of advertising (Google Adwords), web site statistics (Google Analitics), the basics of search engine optimization (SEO), creation of selling texts, copywriting, community management and attracting traffic to web pages - these are areas in which you would like a professional develop? Mediavorking - a specialty, created in collaboration with the companies, which determine trends in the fields of marketing and PR, as well as the management of the Internet community. After graduating from this specialty You expect work in advertising and interactive agencies, portals, online editions, consulting firms.    Many workshops Two specializations: designer of the content business and politics and content designer trends and culture Polish-program Undergraduate (3 years) Where to find work? It sounds unbelievable, but after the end of this faculty, you'll be able to find a job in almost any industry, promotes itself through the Internet. A graduate of the Faculty "Mediavorking", you'll be able to begin work in these companies, in areas such as: advertising agencies and Public Relations creative agency consulting company version of Internet portals social networks Interactive agencies cultural institutions research centers and companies cooperating with the media. [-]

Bachelor in International Livestock Production

Aeres University of Applied Sciences
Campus Full time 1 year September 2017 Netherlands Dronten

Aeres University of Applied Sciences offers a degree programme in the livestock sector for students interested in a successful career in one of the following professional profiles: [+]

Bachelors in Marketing. Aeres University of Applied Sciences offers a degree programme in the livestock sector for students interested in a successful career in one of the following professional profiles: - Consultancy and advice - Sales and account management - Entrepreneurship and business management - Research livestock production - National or EU policy advice This study programme is directed towards students who are interested in a study in the livestock sector. Livestock such as cows, pigs and poultry are the main focus of this study. You will receive extensive practical training. Many assignments are derived from actual situations and you will join various excursions. Students are trained for positions such as advisor, sales manager, researcher, policy assistant and entrepreneur. The various skills required to successfully fulfil these positions are practised extensively. The programme also includes technical subjects such as dairy nutrition, animal health, milking techniques and pig & poultry production. The livestock sector has a great need for highly educated company successors and advisers who have an affinity with the agricultural sector. Aeres University of Applied Sciences is one of the foremost agricultural universities in the Netherlands in the field of entrepreneurship. As far as we are concerned, it is not just about knowledge, it is also a question of developing yourself as an enterprising person. Graduates find employment in professions as advisor / consultant, researcher of applied sciences, entrepreneur, sales and account manager and policy assistant. Qualification After successfully completing this one-year programme, graduates will receive the Ingenieur degree (bachelor’s honours degree) in Animal Husbandry. This major is the first year of a two year master degree programme. The second year is completed in Vila Real in Portugal. After successfully completing the second year you will receive an MSc in Animal Science. Competencies Successful graduates will be competent to work in the following areas of expertise: - Consultancy and advice in livestock production - Market development and marketing strategies for livestock products - Employment in policy institutes at national and international level (EU) - Entrepreneurship - Applied research livestock production [-]

Bachelor in Administration and Marketing

Universidad Panamericana Campus Guadalajara
Campus Full time July 2017 Mexico Guadalajara

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. [+]

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. PERFIL DE INGRESO The ideal candidate will: Have creativity Understand others Work well in a team Have ethical sense Be good at conflict resolution Focus on decision making Be able to coordinate several projects at once Have skill in managing people Have skill in analysis and interpretation of numeric data Be interested in public relations Know the basics of Administration Have leadership skills Be proactive and motivated Be innovated and think creatively These skills will be measured in an admissions exams, an entry interview, and a competencies test taken before admission. PERFIL DE EGRESO Upon graduation, the student will show the following knowledge, skills, and abilities: KNOWLEDGE: Develop profitable marketing plans for industrial, consumer and service, with proper management of different functions such as advertising, sales promotion, sales, merchandising, branding, logistics, distribution, pricing, product and e-marketing. Analyze an industry, selecting attractive segments and designing a strategy appropriate to the selected segment, oriented to creating values ​​and sustaining a competitive marketing advantage. SKILLS: Oral and written communication skills in English and Spanish Mastery of computer tools Skills in analysis and synthesis Team work Critical thinking ATTITUDES: Responsibility Objectivity Innovation Entrepreneur and management skills Respect Initiative Awareness of values Honesty Learning autonomy Ethics Spirit of Service Loyalty Self-discipline CAMPO LABORAL Field of work Advertising agencies Own companies Marketing department in services and products Sales departments Public relations Market research Logistics and distribution [-]

Bachelor of Engineering - Industrial Management

Centria University of Applied Sciences
Campus Full time 4 years September 2017 Finland Ylivieska

In the degree programme in Industrial Management we offer several management profiles for our graduates in specialisation lines Supply Chain Management and Global Marketing and Management. We coach highly qualified experts for international [+]

Bachelors in Marketing. Additional application period: 18.-29.7.2016 Qualification: Bachelor of Engineering Length & duration: 4 years, 240 credits, full-time studies Specialisation options of studies: supply chain management global marketing and management Campus: Ylivieska Student selection: Entrance examination for all the eligible applicants. Student selection either based on entrance examination or entrance examination and school performance. Students within the degree programme in Industrial Management can choose to specialize in one of our management profiles, either Supply Chain Management or Global Marketing and Management. We coach highly qualified experts for international companies or general managers for small and start-up companies. We train graduates that fit the requirements of the industrial working life. There you will acquire engineering and human resource management skills, as well as knowledge in safety, economics and law, whilst working in an international environment, anywhere worldwide. The basic studies will provide you with a base for engineering skills. The professional studies familiarize students with the development of different tasks within an international industrial company. The studies help you develop and acquire leadership skills as well as knowledge in strategic resource management, advanced quality planning systems, research & development, innovation management, marketing, accounting and international logistics. Part of your studies will be organized in collaboration with Centria Research and Development, using laboratories, working on projects and international exhibition projects, thus creating as an authentic learning environment. Occupational titles: Project Manager, Purchasing manager, Marketing manager, Sales manager, Accounting manager, Production manager, Supply chain manager, Business controller Co-operation with companies: Accuser Oy, Alutec Oy, Camtronic Oy, ET-listat Oy, Ferral Components Oy, Junnikkalan Saha Oy, Kati Oy, Kivioja Engineering Oy, Maler Oy, Mecanova Oy, Nordic Aluminium Oy, Ojala Group, Premec Oy, Raita-Sport Oy, RD Welho Oy, Scanfil Oyj, Sievin Jalkine Oy, Sievi Tools Oy, Siipotec Oy, Solarkaihdin Oy, Stonel Oy, Tiivi Oy Tuition fees: By starting your studies in A September 2016 or January 2017, students from outside European economic area (EAA) do not need to pay any tuition fees. For their visa application, students must provide proof for their own living costs, travel expenses and other costs during their studies. The cost of living in Finland is on average comparable to the rest of Europe. Basically, for expenses such as rent, food and personal costs, you will need approximately 560 Euros per month, that is 12 x 560 = 6 720 Euros for one year. Centria UAS does not provide any financial help for students. [-]

Bachelor in Marketing

Oral Roberts University
Campus Full time 8 semesters September 2017 USA Tulsa

The marketing program at ORU provides the depth needed to understand and be productive in a marketing-oriented economy. [+]

Bold and astute business leaders are in demand in today's complex and volatile economy. The College of Business at ORU combines a cutting-edge business education with a biblical worldview. Our program is designed to meet a broad array of career objectives and interests. Marketing is a dynamic field with an abundance of opportunities in several areas. Marketing majors are creative, excel as members of a team and enjoy problem solving. The marketing program at ORU provides the depth needed to understand and be productive in a marketing-oriented economy. The basic courses offered cover the field of marketing in some breadth and also provide the background necessary for additional study of marketing at the graduate level. Outcomes With a degree in marketing you can look forward to the following careers or career fields: - Marketing management - Consumer behavior - Promotions/advertising - Sales promotion - Research - Tourism and travel marketing [-]

Bachelor of Marketing

Lakeland University
Campus Full time September 2017 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]

Bachelors in Marketing. Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley. “I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.” A hybrid major As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art. Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base. As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force. Marketing at Lakeland We asked. We listened. As a result, our marketing degree is stronger than ever. Wanting to upgrade our marketing program, we asked local employers from some of our neighboring world-class businesses what they wanted in a graduate with a marketing degree. One key change was a renewed emphasis on internships. Another was stressing research, the ability to carry out and analyze survey works or focus group studies. “Our marketing program was designed with the input of employers,” Niederjohn says. “We really asked them, ‘what do you think students need to be able to do when they graduate?’ We recently made changes.” Recent Grads, Real Careers Listed below are just some of the careers Lakeland College marketing students from recent graduating classes have landed: Senior renewable energy analyst, Orion Engineered Systems Graphic designer, RLO Sign Merchandiser, Coca-Cola Front end leader, Bed, Bath and Beyond Customer service representative, PCNation Account executive, Trans Media Group/AJ Indoor Advertising Account manager, Strategies Ltd. Corporate account manager, CDW Web analyst, The Manitowoc Company Business development manager, Jostens Listed below are some of the internships Lakeland College marketing students have landed during their stay at Lakeland: Acuity - Sheboygan, Wis. Ansay & Associates - Port Washington, Wis. Dental Health Products - New Franken, Wis. Pearce Wireless - Sheboygan, Wis. Sheboygan County Chamber of Commerce - Sheboygan, Wis. Texas Roadhouse - Sheboygan, Wis. Two Rivers Polar Bears baseball team - Two Rivers, Wis. Valley VNA Senior Services - Neenah, Wis. Vector Marketing - Sheboygan, Wis. WSCS-TV8 - Sheboygan, Wis. Marketing Major Requirements ACC 210 - Financial Accounting Principles BUS 200 - Business and Professional Protocol (2 semester hours) BUS 301 - Management Information Systems BUS 330 - Management Principles BUS 350 - Marketing Principles BUS 375 - Marketing Research BUS 389 - Pricing and Financial Management BUS 400 - Business Internship BUS 410 - Business Law I BUS 445 - Logistics and Supply Chain Management BUS 485 - Marketing Management BUS 491 - Business Policy and Strategy (WI) ECN 220 - Principles of Macroeconomics ECN 230 - Principles of Microeconomics MAT 220 - Probability and Statistics Two courses (6 semester hours) from the following: BUS 314 - Hospitality Sales and Marketing BUS 388 - Integrated Marketing Communications BUS 469 - Global Marketing and Management Strategies BUS 487 - Sales Management COM 220 - Persuasion & Advocacy COM 370 - Communication and Social Media SOC 325 - Sociology of Media and Mass Communication WRT 330 - Advertising and Public Relations Writing [-]

Bachelor of Business (Hons) Marketing

HELP University
Campus Full time 3 years August 2017 Malaysia Kuala Lumpur

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others. [+]

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others. This program is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. On completion of the program, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the program develops critical thinking and communication skills so that graduates may deal effectively with the continualy changing business environment. To achieve these aims, the program integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research. Entry Requirements : Any one of the following: HELP Foundation in Arts / Foundation in Science with a minimum CGPA score of 2.0 out of 4.0 HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0 2 Cs in STPM*** 2 A-Level passes 5 Bs in Senior Middle 3 (UEC) including Mathematics and English 5 CPU passes with a minimum average of 50% University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programs Equivalent qualification ***The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level [-]

Bachelor of Commerce (Marketing and Management) double major

Curtin Singapore
Campus Full time 2 - 2 years August 2017 Singapore

Double majors are amongst our most popular undergraduate courses, as they enable you to combine different but complementary areas of knowledge to broaden your career prospects. [+]

Bachelor of Commerce (Marketing and Management) double major

The Bachelor of Commerce is Curtin Business School's principle course and most internationally recognised business qualification in the Asia-Pacific Region.

Management

Are you keen for a career in management? This major focuses on the key challenges facing practising managers today such as the relationship between people and an organisation, performance, change, innovation and technology. You will develop a foundation of knowledge, insights and abilities required of managers in a wide range of sectors, industries and functions, including the management skills of communication, problem solving, planning, organising, managing change and working cooperatively with others.... [-]


Bachelor's in Business Administration/International Business

Eastern Mennonite University
Campus Full time 4 years September 2017 USA Harrisonburg Lancaster + 1 more

At EMU we prepare you to be successful, to promote the common good and to be an active leader in today’s marketplace. Our professors will help you increase your business knowledge, learn important hands-on skills, and develop a values-based approach to business and management. [+]

Business and Economics Business Administration Major At EMU we prepare you to be successful, to promote the common good and to be an active leader in today’s marketplace. Our professors will help you increase your business knowledge, learn important hands-on skills, and develop a values-based approach to business and management. Our graduates understand the value of people in business, and know how important meeting economic need is to the state of the world and the peacebuilding process. We’re committed to excellence, ethics and social justice, and we encourage study across disciplines, a focus on sustainability, and the development of a global perspective. At EMU you’ll: study in a cross-cultural setting consider sustainability and stewardship in decision-making collaborate on original research with faculty with industry experience put your classroom learning to use in off campus internships learn to work effectively in teams and hone communication and financial skills learn from professors who’ve lived and worked internationally About 90% of the 2012 graduates who responded to our survey were employed full-time, in grad school, or serving in a volunteer/mission position within one year of graduation. EMU business alumni consistently rank high on nationally standardized business exams, with many pursuing graduate degrees in their majors. A new study suggests that business administration is one of the five most employable majors. The major in business administration provides a general background for people entering a career in business. Courses Core courses BUAD 221 Principles of Management BUAD 301 Quantitative Decision Making for Business BUAD 331 Organizational Behavior BUAD 461 Management Policy plus following: BUAD 411 Business Law BUAD 441 International Business ECON 212 Principles of Macroeconomics CON 311 Contemporary Economic Issues OR ECON 401 Economic Development OR ECON 411 International Economics MKTG 301 Principles of Marketing MKTG 311 Research Methods and Statistics ACTG, BUAD, ECON, FIN or MKTG electives (excluding BUAD 111) Business administration graduates are working in management, sales, banking, production supervision, program management and other positions requiring skills in leadership, planning, organizing and implementation. Business administration major Kathryn Taylor interned at Dynamic Aviations where she honed her communication skills while managing clients. Fellow business major Isaac Wyse was interested in analytics and interned at a nearby manufacturing company. Tasked with improving the efficiency of the welders, Isaac used quantitative methods and waiting line simulations to achieve his goal. Minors and concentrations Students can develop a specialty by adding a minor or the human resources concentration. Those interested in managing computer information systems should add a computer science minor, which consists of 18 SH determined between students and their advisors. Recommended courses include CS 230 Networking and Data Communications, CS 270 Databases and Information Management, and CS 470 Project Management. Major in International Business Our program in international business will prepare you for a management career in the international environment. This 60 SH major is grounded in an interdisciplinary approach – an understanding of social structure, language, religion, and culture (in addition to a wide range of business skills) are essential to the success of the international business. Courses Core courses plus the following: BUAD 441 International Business ECON 211 Principles of Microeconomics ECON 401 Economic Development ECON 411 International Economics MKTG 301 Principles of Marketing MKTG 411 International Marketing HIST Area Studies (HIST 212, 251, or 432) OR POL 201 Comparative Government PXD 375 Globalization and Justice OR PXD 485 Sociology of International Development REL 223 World Religions REL 334 Cultural Anthropology: Christianity and Social Change Real-world internships and careers EMU business majors Nick Miller, Josh Mann and Sam Buck saw Europe through a business perspective when they spent a semester with the International Business Institute. They toured major EU corporations and agencies, like the European Central Bank, and learned what daily life is like for business managers and entrepeneurs in Europe. And international business graduates like Eric Reinford, who now works in the London branch of SNL Financial, a data/news company that originated in Virginia and covers financial institutions, are working to effect global change in the business world. Life in another culture The major requires foreign language competency through the intermediate level. International business majors are also required to take part in a semester-long cross-cultural experience in order to develop skills in cross-cultural understanding, living and communication or an alternative program like the International Business Institute, a summer-long program of formal business study in Europe. Other options are the business track of the Council for Christian Colleges and Universities Costa Rica study program and the Brethren Colleges Abroad programs, which focuses on language study in a variety of locations throughout Latin America, Asia and Europe. [-]

Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2017 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Bachelors in Marketing. Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals. Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice. Consumables cost 1st year (+-R1000) **estimates only Continuous project based assessment Digital and print portfolio submissions in 2nd and 3rd year Final years graduate in December Degree candidates can go on to apply for post graduate studies pending they meet the application and entrance requirements of the relevant Institution. Our programmes are quality assured and standardised across all Inscape campuses nationally. You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd year studies at another specialised Inscape campus. What is included in the course MacBook * optional Wacom tablet Software licenses (as per programme requirements) Prescribed textbooks 1st year preliminary art equipment Online library subscription Digital study guides and courseware Internet connectivity Excluded Monthly consumables Digital camera Course Information Year 1 FUNDAMENTAL DESIGN 1st year – DESIGN SKILLS Developing fundamental design skills to create design savvy critical thinkers. Developing foundational Drawing Skills, Basic Material and Manufacturing awareness, Digital Image Making, Communication, Software and Leadership skills to create well rounded designers fit for any design industry. Developing an awareness of the integrated nature of design, advancing the unique thinking of our students. Introducing an appreciation for Design History. Establishing fundamental building blocks for creative problem solving. Course Information Year 2 DISCIPLINE SPECIFIC 2nd year – DESIGN KNOWLEDGE Discipline Specific knowledge will be developed through the study of the advancement and use of communication and media in society. Studies in the social, political, economic and the technological role of communication will equip the marketing and communication designer in their practical exposure to digital design fundamentals. Further topics such as consumer and buying behaviour, integrated marketing and communication media studies will also be covered. Applying theory to practice through progressive organisational and global communication skills will set the marketing and communication designer apart from their peers. Public relations, marketing principles, business law, market research and analysis, media planning, brand management and digital marketing are a few of the major topics covered. Advancing software skills and technical knowledge through data visualisation software programmes that help to promote strong visual messages and includes developing data analysis techniques. Developing an understanding of the business of design by addressing marketing philosophy topics such as Anthropology, Sociology and Psychology. Course Information Year 3 SPECIALISATION 3rd year – DESIGN STYLE Developing a signature marketing design style by exploring marketing management models, ideas and innovation implementations through critical and innovative thinking. Developing advance knowledge and expert skills in international marketing, sales and distribution management, service marketing and advertising. Communication management is a key factor in acquiring publicity, marketing and industry practice skills. Awareness of the latest design technologies and innovations through practice in analytical based software programmes. Developing an understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values give graduates the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, importance of branding and managing finances. More about the bachelor of Design Degree (B.DES) This three-year full time qualification produces professional designers equipped for a rewarding career in design. Students qualifying can practise as junior designers or study towards an Honours Degree. As this qualification is universal, it applies to a variety of design disciplines, including fashion design, interior design, graphic design, multimedia design, jewellery design, industrial design, product design, spatial design, design research, design writing and design for the environment. Traditionally, the various fields within design and design education have been separated. Public and private Higher Education schools have offered all sorts of qualifications. Our Bachelor of Design qualification aligns industry standards and educates designers following common guidelines. It also implements the long-awaited minimum standards for designers of all disciplines. Design is globally recognised as a profession. Worldwide, designers are required to have at least a three-year qualification. Inscape offers the Bachelor of Design Degree with common competencies and specialisations through elective subjects. The first year of the Bachelor of Design provides a foundation in design thinking, constructs and visual communication, photography, material studies, image making and design history, communication studies, leadership and unique thinking and software includes basics in Adobe products. We love that our students learn alongside aspiring designers of other disciplines. This kind of exposure blows a student’s design perspective wide open and teaches relevance and appropriateness in terms of design solutions within the business world. At the end of the first year, students are required to select their chosen stream as a specialisation of their future career choice. Our students love the fact that they have a full year to become fully entrenched in the world of design. They attest to the fact that when they make their final decision regarding a chosen specialisation that they do so with confidence and fully informed. Second and third year are intense. Each specialisation stream is packed with knowledge and technical skill required of the respective discipline. Our students however, are well prepared in the first year and enter into the senior years equipped with the ability to think critically and apply themselves effectively. Our success rates are a testimony to the fact that our unique approach to teaching design, works. [-]

Bachelor of Commerce in Marketing Management

Management College Of Southern Africa MANCOSA
Campus Full time 3 years February 2017 South Africa Durban

The Bachelor of Commerce in Marketing Management [BCom (Marketing Management)] is an undergraduate programme that prepares students for professional careers in the field of marketing. [+]

Bachelor of Commerce in Marketing Management Programme Code: SAQA-61832 - NQF level 7 - Credits 360 The Bachelor of Commerce in Marketing Management [BCom (Marketing Management)] is an undergraduate programme that prepares students for professional careers in the field of marketing. The BCom (Marketing Management) degree emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations. Outcomes Upon successful completion of the programme, the student should be able to: Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and reflect on the application made. Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken. Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made. Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan. Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application. Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof. Utilise appropriate e-marketing technologies in expanding marketing coverage. Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities. Programme Structure Year 1 Semester 1 Business Management 1A Economics 1A End User Computing Business Mathematics Semester 2 Business Management 1B Economics 1B Business Communication Financial Accounting Year 2 Semester 1 Business Management 2A Marketing 2A Business Law Management Accounting Semester 2 Business Management 2B Marketing 2B Information Systems Business Statistics Year 3 Semester 1 Business Management 3A Business Management 3B Marketing 3A Marketing 3B Semester 2 Business Management 3C Business Management 3D Marketing 3C Marketing 3D Admission Requirements The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or An equivalent NQF level 4 qualification with proven proficiency in English; or A Higher Certificate, an Advanced Certificate or Diploma. [-]

Bachelor of Business

Avondale College of Higher Education
Campus Full time Part time 3 years January 2017 Australia Cooranbong + 1 more

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you... [+]

Bachelors in Marketing. Bachelor of Business (BBus) Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Areas of Study Accounting, Marketing, or Human Resource Management Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The Avondale Business School’s Accounting program is accredited with the Institute of Chartered Accountants Australia and CPA Australia. Graduates who major in Accounting are eligible for graduate admission to CPA and the ICA. [-]