Bachelor Programs in Marketing

Compare 158 Bachelor Programs in Marketing

Marketing

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Management Degree - Marketing-sales

Université Internationale de Casablanca
Campus Full time 3 years August 2017 Morocco Casablanca

The recipients who have chosen this specialty are intended to work mainly in the commercial functions of commercial, industrial and service companies. [+]

Bachelors in Marketing. The Management Department of the International University of Casablanca takes place in 6 semesters. As of semester 5, the student can choose between the following options: Finance Accounting Management of organizations Marketing - Sales Sport and Events * Project Management and Innovation * * Sectors in the process of authorization and accreditation by the Ministry of National Education, Vocational Training, Higher Education and Scientific Research. ADMISSIONS Admissions Post-Bac This training course is intended for bachelors, all series combined, who wish to pursue studies oriented towards the world of the company. Parallel admissions It is possible to integrate the 2nd year of the Management course if you are a student who has passed the first two semesters of an accredited branch with a dominant economy and management coming from: Moroccan Public Faculty Private institution accredited by the ministry Faculty / Private foreign institutions whose diploma is recognized by the competent Moroccan authorities TERMS OF ACCESS Access follows: A case study An admission test for a test in English, French A psychotechnical test An interview is then scheduled with a jury OPPORTUNITIES Sales and Marketing The recipients who have chosen this specialty are intended to work mainly in the commercial functions of commercial, industrial and service companies. They can also work in advisory structures in the areas of marketing, sales, distribution, commercial communication and market research. Academic Opportunities After graduation from the management program, students can continue in a Master Bac + 5 course. SYLLABUS semester 5 M27 -... [-]

Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

Bachelors in Marketing. This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big Data... [-]

Bachelor of International Business

Australian National University - College Of Asia & The Pacific
Campus Full time January 2018 Australia Canberra

The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]

Why study International Business at ANU Your vision is global, not local. You have the potential to lead. You aspire to travel, to work around the world in responsible leadership roles in business and management. You’re good at languages and keen to learn more. The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. You’ll learn how leaders negotiate, resolve conflict, and manage across cultures in a global business world. You’ll get to understand in detail the business environment, and how management and marketing work, in Asia, Europe, the Middle East or Latin America. Finally, you’ll complement this knowledge with world-class language training. Students can choose one of four regional specialisations Europe, Asia, the Middle East or Latin America. Specialisations comprise specific business courses, cultural studies and in-depth study of a language. Students completing the Asia or Europe specialisation may choose to study for one semester (in English) at one of the partner universities of the ANU College of Business & Economics in Asia or Europe. Language and cultural studies courses are provided by the ANU College of Arts & Social Sciences or the ANU College of Asia and the Pacific, depending on the specialisation selected. The Bachelor of International Business is only available to be commenced in Semester 1 (February) of each year. Career options International trade specialist/global sourcing specialist Locates sources of supplies (components, raw materials) and prepares import or export documents... [-]

Bachelor of Business

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you... [+]

Bachelors in Marketing. Bachelor of Business (BBus) Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Areas of Study Accounting, Marketing, or Human Resource Management Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The Avondale Business School’s Accounting program is accredited with the Institute of Chartered Accountants Australia and CPA Australia. Graduates who major in Accounting are eligible for graduate admission to CPA and the ICA. [-]

Bachelor in Marketing & Business

Burgundy School of Business
Campus Full time 3 years September 2017 France Dijon Lyon + 1 more

The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. [+]

Bachelor in Marketing & Business PRESENTATION The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. FIND OUT 10 GOOD REASONS TO CHOOSE THE BACHELOR MARKETING & BUSINESS PROGRAMME 1- A DEGREE RECOGNISED IN FRANCE AND ABROAD 3-YEAR BACHELOR degree awarded by the French Ministry of Higher Education Burgundy School of Business is among the 5% AACSB accredited business schools in the world. 2- ACADEMIC EXCELLENCE OF A GRANDE ÉCOLE 60 full-time faculty members who teach and do research. 250 lecturers, consultants and company executives. 3- PEDAGOGY THAT MAKES A DIFFERENCE Small classes (approximately 40 students). Classroom instruction. Company based classes: company case studies, group projects, business games. 4- PROFESSIONALLY FOCUSED DEGREE 9 months (minimum) of work placements in France and abroad: professional experience to promote. Business forums, job conferences, and job dating events are organised by the Career Center to find work placement offers and first jobs. 5- 100% INTERNATIONAL A degree taught 100% in English • Between 6 months and 1 year of international teaching (semester or double degree). Students can do a foreign work placement up to 9 months. Multi-cultural campus (¼ of our students are international with 65 different nationalities). 6- PERSONALISED ACCOMPANIMENT We help you find a work placement, offer 2,000 hours of coaching, provide personal advice and international follow-up. 7- DOUBLE DEGREES Our students can... [-]

Bachelor in Administration and Marketing

Universidad Panamericana Campus Guadalajara
Campus Full time July 2017 Mexico Guadalajara

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. [+]

Bachelors in Marketing. Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. PERFIL DE INGRESO The ideal candidate will: Have creativity Understand others Work well in a team Have ethical sense Be good at conflict resolution Focus on decision making Be able to coordinate several projects at once Have skill in managing people Have skill in analysis and interpretation of numeric data Be interested in public relations Know the basics of Administration Have leadership skills Be proactive and motivated Be innovated and think creatively These skills will be measured in an admissions exams, an entry interview, and a competencies test taken before admission. PERFIL DE EGRESO Upon graduation, the student will show the following knowledge, skills, and abilities: KNOWLEDGE: Develop profitable marketing plans for industrial, consumer and service, with proper management of different functions such as advertising, sales promotion, sales, merchandising, branding, logistics, distribution, pricing, product and e-marketing. Analyze an industry, selecting attractive segments and designing a strategy appropriate to the selected segment, oriented to creating values ​​and sustaining a competitive marketing advantage. SKILLS: Oral and written communication skills in English and Spanish Mastery of computer tools Skills in analysis and synthesis Team work Critical thinking ATTITUDES: Responsibility Objectivity Innovation Entrepreneur and management skills Respect Initiative Awareness of values Honesty Learning autonomy... [-]

Bachelor of Marketing

Lakeland University
Campus Full time September 2017 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley. “I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.” A hybrid major As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art. Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base. As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force. Marketing at... [-]

Bachelor in Advertising

Academy of Art University
Campus or Online Full time 4 years September 2017 USA San Francisco

Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio. [+]

Bachelors in Marketing. Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio. BFA Advertising Unit Requirements Major Coursework Core 36 units Major 42 units Electives 9 units Liberal Arts 45 units TOTAL 132 units BFA Advertising Degree Requirements Minimum grade of C- in all core courses, major courses, and LA 108 Composition for the Artist Minimum 2.0 GPA and the following general education requirements: 3 Written Communication courses 4 Art Historical Awareness courses 1 Employment Communications and Practices course 1 Historical Awareness course 1 Quantitative Literacy course 1 Cultural Ideas & Influences course After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement. BFA Program Learning Outcomes Undergraduate students will meet the following student performance criteria: Design Skills Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process. Apply basic design principles to creative work. Communication Skills Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery. Clearly and confidently present ideas in both formal and informal group settings. Coherently explain complex ideas in short-form, simplified writing. Problem Solving Apply strategic elements focused on the target customer, the product/ service, and the market. Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process. Conceptual Thinking Communicate relevant... [-]

Bachelor in Business with Marketing Concentration

Aquinas College
Campus Full time 4 years September 2017 USA Grand Rapids

The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. [+]

Why Study Business? The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. Competent professionals in the business and not-for-profit communities must be able to think critically, communicate clearly, research effectively, employ quantitative reasoning, use current technology, and work cooperatively with others. Our programs encompass both theoretical and application components. The curriculum draws upon and is enhanced by the liberal arts focus of the college. We expect students to draw upon the perspectives gained from studies as diverse as philosophy, mathematics, history, religious studies, psychology, literature, languages, sociology, natural sciences, economics, and the fine arts. Students must gain an understanding of organized institutions so they can deal effectively with this phenomenon that shapes so much of their lives. The Department of Business Administration is committed to working with other departments in the college to provide a strong organizational background for students in other academic majors through individual courses, business minors, and dual majors. How We're Different A distinguished faculty that brings a minimum of 10 years of corporate experience into the classroom. Dual majors in accounting, communication, sports management, visual arts and theatre. The only undergraduate degree in sustainable business, where students learn practices that increase corporate profitability and eliminate negative environmental impacts. AQ business grads have gone on to graduate school at Columbia Business School, Tufts, Harvard, University of Michigan's Ross School... [-]

Bachelor in Advertising

Oral Roberts University
Campus Full time 4 years September 2017 USA Tulsa

Advertising is one of the four major concentration areas in the media major. [+]

Bachelors in Marketing. Advertising is one of the four major concentration areas in the media major. The goals of the media major are to: - Develop skills in message design and channel delivery via traditional (television, film, print ) and emerging (online, mobile, interactive) media which provide a foundation on which to build specific career skills - Provide a base for a wide range of vocational experiences in media centering on production, direction and management - Provide appropriate preparation for graduate study From public officials to peanut butter, sports cars to seminars, an ORU advertising media student will learn to sell ideas, products and services in a competitive, global marketplace. The advertising program combines classes in strategic planning, persuasion, product development, media law and consumer marketing to build foundational knowledge. Students then use technology-graphic design, Web development, online research, digital photography and video production tools to deliver the message to intended audiences. During a four-year program, students may: - Experiment with new technologies and message delivery channels - Collaborate with clients to develop and execute marketing campaigns - Intern in agency, media, non-profit, ministry and other organizations - Compete in state, regional and national industry competitions (e.g. campaign planning and creative design) Opportunities are available to earn money working in on-campus ad-related positions such as university development, advertising, sales, admissions and retail services. Ad students are also eligible to receive scholarship awards from professional chapters and program donors. What Do You Have To Look Forward To? As an advertising student... [-]

Bachelor in International Sales and Marketing

International Business College Mitrovica (IBCM)
Campus Full time Part time October 2017 Kosovo Mitrovica

The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]

Bachelor in International Sales and Marketing The IBCM International Sales and Marketing (ISM) programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. The ISM programme will equip you with the problem solving and entrepreneurial mind-set that you need to succeed. International and accredited degrees The programme is taught in English and is based on the European Credit Transfer System (ECTS). The courses are internationally recognized and transferable. All IBCM Students receive a double degree. This means that you will get a diploma from IBCM and a diploma from our partner institution, Lillebaelt Academy for Professional Higher Education in Denmark. The Marketing & Management Department offers two qualifications: Bachelor degree in International Sales & Marketing: 3.5 years/7 semesters (210 ECTS) Academy Professional (AP) degree in Marketing & Management: 2 years/4 semesters (120 ECTS) Real work experience You will have the flexibility to focus on an industry that is interesting to you. This includes mandatory work experience through two three-month, full-time internships (which take place during your fourth and seventh semester of studies). This experience, highly valued by our students, ensures that you have the skills to make a positive impact working in the real world. Rich and varied programme As an ISM student, you will gain knowledge and skills in a wide range of business-focused areas. In your first and second semester, the units studied include: Effective Communication, Strategic Marketing, Organizational Behavior, and Principles of Entrepreneurship. In your third semester... [-]

Marketing

International University Alliance
Campus September 2017 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

Bachelors in Marketing. About Marketing Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions. What to Expect Freshman Year: In your freshman and sophomore years, you’ll concentrate on courses drawn from the University’s core curriculum. You’ll hone your writing and critical thinking skills and get introduced to some business basics: analytics, economics and accounting. Sophomore Year: Don’t hesitate to stop by the Office of Professional and Career Development. Even if you’re sure of your major and the kind of work you’d like after graduation, the career coaches can help you with an internship and job interviews. Junior Year: Your junior year will start with the principles courses. By the second semester you’ll have the opportunity to choose from several electives and begin to focus on those areas of marketing that interest you the most. By year’s end you’ll be ready to look for an internship to further develop and explore those... [-]

Bachelor Financial Management & Marketing Management

University of Sarajevo School of Economics and Business
Campus Full time 6 semesters October 2017 Bosnia and Herzegovina Sarajevo

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the [+]

I cycle program: Financial Management & Marketing Management

 

Language: English

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the classes are held completely in the English language. The reason behind the introduction of classes is keeping abreast with the latest global trends in education. Specifically, the students gain many benefits by studying in English, most important of which is mastering of the language that you will require in your future professional specialization. The very fact that you will be studying in this way increases your opportunities for studying abroad, participating in student exchanges, benefits when enrolling into the Master’s study and, of course, greater chances for getting employment. Become a part of the first cohort of students who will receive instruction in this way. Take the future into your hands and apply today!... [-]


Bachelor's in Business Administration/International Business

Eastern Mennonite University
Campus Full time 4 years September 2017 USA Harrisonburg Lancaster + 1 more

At EMU we prepare you to be successful, to promote the common good and to be an active leader in today’s marketplace. Our professors will help you increase your business knowledge, learn important hands-on skills, and develop a values-based approach to business and management. [+]

Bachelors in Marketing. Business and Economics Business Administration Major At EMU we prepare you to be successful, to promote the common good and to be an active leader in today’s marketplace. Our professors will help you increase your business knowledge, learn important hands-on skills, and develop a values-based approach to business and management. Our graduates understand the value of people in business, and know how important meeting economic need is to the state of the world and the peacebuilding process. We’re committed to excellence, ethics and social justice, and we encourage study across disciplines, a focus on sustainability, and the development of a global perspective. At EMU you’ll: study in a cross-cultural setting consider sustainability and stewardship in decision-making collaborate on original research with faculty with industry experience put your classroom learning to use in off campus internships learn to work effectively in teams and hone communication and financial skills learn from professors who’ve lived and worked internationally About 90% of the 2012 graduates who responded to our survey were employed full-time, in grad school, or serving in a volunteer/mission position within one year of graduation. EMU business alumni consistently rank high on nationally standardized business exams, with many pursuing graduate degrees in their majors. A new study suggests that business administration is one of the five most employable majors. The major in business administration provides a general background for people entering a career in business. Courses Core courses BUAD 221 Principles of Management BUAD 301 Quantitative Decision Making for... [-]