Bachelor's Degree in Marketing and Communication in Australia

View Bachelor Programs in Marketing and Communication in Australia 2017

Marketing and Communication

A Bachelor's degree is a degree awarded by universities and colleges. In order to earn a bachelor's degree, you must complete the necessary courses that may last three to seven years depending on your institution of enrollment.

Australia has seven of the top 100 institution of higher learning in the world! Australia sits above the likes of Germany, the Netherlands and Japan, placing eighth in the Universitas 2012 U21 Ranking of National Higher Education Systems.

Top Bachelor Programs in Marketing and Communication in Australia 2017

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Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years January 2017 Australia Cooranbong + 1 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Best Bachelors in Marketing and Communication in Australia 2017. Bachelor of Business in Marketing Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Marketing Major Overview Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business. Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). Careers Product Marketing Manager, Public Relations Officer, Advertising Executive, Market Researcher, Advertising and Creative Concept Producer, and Business and Marketing Executive [-]

Bachelor of Business

Avondale College of Higher Education
Campus Full time Part time 3 years January 2017 Australia Cooranbong + 1 more

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you... [+]

Bachelor of Business (BBus) Course Overview In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy. Areas of Study Accounting, Marketing, or Human Resource Management Course Code 4350 Course Duration Three years full-time (or part-time equivalent) Study Mode On-Campus Accreditation The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The Avondale Business School’s Accounting program is accredited with the Institute of Chartered Accountants Australia and CPA Australia. Graduates who major in Accounting are eligible for graduate admission to CPA and the ICA. [-]

Bachelor of International Business

La Trobe University
Campus Full time 3 years March 2017 Australia Melbourne

Prepare for a career in international business through studies in international relations, international human resource management and international marketing. [+]

Best Bachelors in Marketing and Communication in Australia 2017. Prepare for a career in international business through studies in international relations, international human resource management and international marketing. This course is structured to allow you to major in international business and complete a semester studying overseas if you choose. You can also complete a second major in a language or in another field, such as international development. Your business studies will cover accounting, finance, economics, human resource management, and marketing. You'll approach these subjects from a global perspective, looking at the social, cultural and institutional influences on international business. For example, you'll examine the way the global economy interacts with international politics, along with the role of multilateral treaties and institutions such as the United Nations system. Along with the options to study overseas or study a second language, you can also tailor this degree to your specific interests through up to eight electives from across the University. These electives could include international trade, international financial management, international development, or Asian studies. English Language Requirements IELTS (Academic) score of 6.0 with no individual band score less than 6.0; TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22; Satisfactory completion of the English for Further Studies Advanced Stage 5B (EFS5 UG minimum 60 per cent) which is available from La Trobe Melbourne; for more information please visit the La Trobe Melbourne website. La Trobe Melbourne Foundation Studies: 60 per cent final result in a course; English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0. Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50. Cambridge Certificate of Advanced English (CAE): a grade of B or higher. Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher; or approved international equivalent. Academic entry requirements LTM Foundation Studies - 60 Aust. Yr 12 (ATAR) 2015 (indicative only) - Melbourne: 50.1, Sydney: N/A International Baccalaureate - 24 GCE A Levels - 7 HKDSE - 2 x Level 4 Sri Lankan A Levels - CCC STPM - 8 Norway Upper Secondary Certificate - 3.5 Sweden Slutbetyg - G All Indian Sen SC (Best 5 Subjects) - 60 Vietnam (Year 12) - 8 Indonesia (SMA) - 7.5 GAC Cert. IV - GPA - 2.6 GAOKAO - see: the website If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website. Subject prerequisite Units 3 and 4: a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered. Career opportunities Once you graduate, you could go on to work in business roles for multinational companies, financial institutions or even in the import and export business. Our graduates have broad-ranging employment opportunities in fields such as event operations, venues and destinations management, community events, and in professional event management organisations. [-]

Bachelor of Business (Marketing)

University of South Australia
Campus Full time Part time 3 years January 2017 Australia Adelaide + 1 more

This is a specialised marketing degree. You will learn about consumer psychology, the scientific laws of brand growth, and develop the practical skills that you will need to become a marketing manager. The School of Marketing is unique because it is [+]

This is a specialised marketing degree. You will learn about consumer psychology, the scientific laws of brand growth, and develop the practical skills that you will need to become a marketing manager. The School of Marketing is unique because it is linked to a world-class academic research institute. The Ehrenberg-Bass Institute for Marketing Science has received international acclaim for its contribution to marketing science and is a consultant for some of the world´s biggest brands. If you choose marketing at the University of South Australia you will be taught the very latest marketing knowledge by the same marketing scientists that advise Coca-Cola, Colgate-Palmolive and Unilever. The School is also home to the Institute for Choice, who provide unparalleled insight into human choice behaviour and how it affects the products we choose, the life we lead and the world we shape. You can gain practical experience through industry placements, vacation research programs and advanced masterclasses, and the opportunity to study overseas. You also have the opportunity to study marketing with communication in the Bachelor of Marketing and Communication (DBMN) program. Work Placement Opportunity In third year you can apply for the Marketing Project, an opportunity to gain experience and meet industry contacts while working for a real business. As part of this course, you will conduct a comprehensive market research project and present your final report to senior management. In second or third year you can undertake an industry placement as part of our Marketing Placement course. A placement provides important work experience before you graduate, and real-world insight into the realities of marketing practice. [-]

Bachelor of Communication (Advertising)

Charles Sturt University
Campus Full time Part time 3 - 6 years January 2017 Australia Port Macquarie + 1 more

CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable. [+]

Best Bachelors in Marketing and Communication in Australia 2017. Are you ready for the dynamic and constantly changing world of advertising? Are you a creative problem solver who loves fast-paced teamwork and excels at communication? CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable. This course equips you with solid skills for strategic planning, research and client management, in addition to the creative, media and channel communication skills required to be an effective and sought-after graduate. Learn in authentic, intimate spaces with a real agency organisational culture and structure, not just a room full of computers and equipment with simulated activities. Importantly, at CSU you will gain extensive hands-on experience working in our on-campus student advertising agency, Kajulu Communications. Here, you will work on projects for real, paying clients. The experience offered through Kajulu Communications is enhanced by industry placements in Australia and overseas. As a result, CSU’s advertising graduates are often the first choice of advertising and media agency employers. Why study this course? There are many reasons to choose CSU’s Bachelor of Communication (Advertising): You will gain extensive practical experience working with real clients in Kajulu Communications, CSU’s award-winning student advertising agency. Kajulu teams have won 11 of the past 14 International Advertising Association’s Big Idea titles since the inception of the competition in 2003, with Kajulu Red taking the title in 2016. CSU boasts a proud industry reputation and a history of high achievers in this arena. Graduates are highly sought after and known for their extensive practical experience and high-level strategic thinking skills. You will have access to the latest in both theoretical and practical learning, led by a highly experienced and award-winning team. The course is one of only a few Australian degrees with accreditation from the International Advertising Association, an accreditation respected by the industry. Standard internships in agencies are offered for four weeks; however, longer internships in international environments may also be offered. Workplace learning In the final year of the course, you will spend almost all your time in Kajulu Communications, CSU’s on-campus student advertising agency, where you will develop integrated communication programs for real clients. Past Kajulu paying clients include the United Nations, Compaq, Yahoo!, Telstra, Electrolux, the Commonwealth Bank, Foxtel, Pfizer and not-for-profit organisations such as the National Heart Foundation, Habitat for Humanity, Foodbank and Assistance Dogs Australia. Since its inception, Kajulu has been the most awarded International Advertising Association accredited advertising program in the world. Students from Kajulu have won 11 of the past 14 in the IAA’s Big Idea advertising competition. Final-year students also complete internships for a minimum of four weeks. Professionals teaching you The course is taught by professionals with a comprehensive range of industry experience, including David Maxwell and Anne Llewellynn. They offer expertise in multiplatform communication and the variety of digital media options available to advertisers today. Top facilities Gain access to the latest equipment, technology and techniques on campus, including: CSU’s student marketing communication/advertising agency the community radio station, which supplies student-produced news bulletins to 90 radio stations around Australia daily a multi-function television studio multimedia production facilities fully equipped computer labs Experience our campus If you would like to see more of the great facilities and meet some of the academic staff in Communication and Creative Industries at CSU, you can book a course consultation. To organise your consultation, visit our booking page. You can also book a general tour of the campus where you would be studying. Career opportunities If you are a creative problem solver with a good head for business, you will have access to a broad range of career opportunities in the expanding marketing and communication industry, including: advertising agencies (creative, media, digital and interactive) online publishers social media departments television and radio stations newspaper and magazine publishers advertising departments in corporations or organisations direct response, sales promotion or other consultancies marketing companies marketing divisions and departments within companies. To give yourself the best chance to gain entry to this course, focus on your HSC English score. Admission information Indicative ATAR 65.00 This is a projected cut-off as the additional selection criteria has been removed from this course. Admission to the BCommunication (with specialisation) is based on: 1. Previous studies Previous studies include: the NSW Higher School Certificate or interstate /overseas equivalent; the International Baccalaureate Diploma; a completed or part completed course of a university, college of advanced education or other accredited tertiary institution; a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate); an approved Foundation Studies program certificate; completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia. NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. Candidates may also be admitted on the basis of a strong performance in subjects relevant to course preferences. 2. English proficiency Applicants will be deemed to have sufficient English proficiency if they have undertaken an academic International English Language Testing System (IELTS) with an average score of 6.5, and with scores of 6 or higher in each of the individual skill areas within the last 12 months; or undertaken a Test of English as a Foreign Language (TOEFL) with a score of 577 (or computerised TOEFL score of 233), with a Test for Written English Score (where reported) of at least 5.0 or an Internet-based score of 90 with a written score of 24 within the last 12 months; or undertaken other equivalent examinations, as determined by the Examinations Committee; or completed a university degree where the language of assessment is in English; 3. Attainment and experience These may include: voluntary or paid work experience; performance in tests and examinations conducted by professional recognised bodies; participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers; completion of the Special Tertiary Admissions Test (STAT). 4. Schools Recommendation Scheme 5. Special admission requirements Some Specialisations will have special admission requirements, as follows: Bachelor of Communication (Theatre Media). Applicants attend an audition/interview to assist in the assessment of their application. Bachelor of Communication and Bachelor of Communication (Media Practice) Non-school leavers and those completing courses in relevant areas at other universities and tertiary institutes are eligible for admission to the course. The principle criteria used to assess applications are: capacity to pursue tertiary studies motivation to pursue tertiary studies in professional communication demonstrated potential for writing, media production, and research relevant professional and industry experience [-]

Bachelor of Advertising & Media

Macleay College
Campus Full time Part time 2 - 4 years February 2017 Australia Surry Hills + 1 more

Our Bachelor of Advertising and Media will have you working in collaborative teams on interactive and real-world projects to gain deep insight into the crossover between management, creative and media and how these are becoming increasingly interdependent [+]

This course is not currently available for International Students Graduate in 2 years with our Bachelor of Advertising and Media The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media and media strategy. Macleay College’s Bachelor of Advertising and Media is the only specialised degree course in Australia that offers a true overview of the whole advertising industry. Work in collaborative teams on real-world projects to gain deep insight into the areas of management, creative and media – and how these are increasingly intersecting. Our Bachelor of Advertising and Media will have you ready to take on the advertising and media worlds in just 2 years. How is this different from other advertising and media courses? This is the only specialised and dedicated advertising degree course in Australia that offers a true overview of the advertising industry You will develop skills in one or more areas from 5 possible specified electives Your lecturers are all working and awarded advertising and media professionals, which means you get the latest workplace knowledge and contacts; Macleay College offers an industry recognised internship placement program meaning you are job-ready when you graduate Specialised units in Management, Creative, Media, Writing, Technology and Business Job Ready You’ll put your knowledge into action through our industry recognised internship placement program while gaining experience in the advertising world. Through your internship you’ll gain hands-on work experience, develop your own list of professional contacts and be completely job-savvy before you’ve even graduated. At the end of the degree you’ll have a full portfolio of work including print and digital ads, radio and television commercials, social media projects and marketing and media reports. To top it off, you will also gain valuable writing and blogging experience through the student-run advertising blog AdBare. [-]

Bachelor of Business

Macleay College
Campus Full time Part time 2 - 4 years February 2017 Australia Surry Hills + 1 more

A two-year Bachelor of Business that focuses on entrepreneurial skills and real industry knowledge. [+]

Best Bachelors in Marketing and Communication in Australia 2017. Graduate in 2 years with our fast-track Bachelor of Business in Sydney or Melbourne The business world offers plenty of opportunities for graduates with the right skills set. Our Bachelor of Business will give you access to this bright future by combining your entrepreneurial talent with practical knowledge in just two years. How is this different from other business courses? Real Entrepreneurial Skills On completion of this course you will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs). The associated skills and techniques acquired in this business course will form a strong foundation for both new product/service development and the launch of a new venture; Creative Ideas The Bachelor of Business will teach you the process of transforming creative ideas into a commercially viable business. The course focuses on enterprise, creativity and innovation in small and medium size enterprises; Hands-on Learning There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and entrepreneurship and small business-related projects which stimulate innovative thinking and more effectively develop the student’s potential; Industry Speakers In addition, external speakers challenge participants’ thinking and provide a readymade network of contacts for future personal and business development opportunities; and Small Classes Macleay students do all of their degree in classes of 25 people or less. In contrast, the average size of a university lecture has more than 300 people. The smaller classes have a direct effect on learning outcomes due to the personal attention given to each student. Job Ready This 2-year Bachelor of Business will provide you with a broad business education. Graduates will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Students will also do an internship with a real business that gives them the confidence and skills to rub shoulders with the high-flyers at the top end of town or start their own business. Industry Connections All of our lecturers are highly respected academics with experience from leading institutions. They either run their own businesses or have held senior executive roles in multinational companies. This means students are critiqued and assessed by entrepreneurs and business people with current private sector experience as well as first-class teaching credentials. Course Units The Bachelor of Business consists of 24 equally weighted units. All students select one of five specialisations: Event Management, Public Relations, Travel & Tourism, Sports Business or Marketing. The degree is divided into two stages: Stage I consists of 8 units. It provides students with fundamental studies in business knowledge and skills, and introduces the foundation elements of the chosen specialisation. Stage II consists of 16 units. It builds on the content of Stage I in both depth and breadth, and includes the capstone units of Business Ventures A&B and Business Internship. A specialisation is 25% of the degree and consists of a sequence of 4 units focussed on the particular knowledge and skills of the specialisation, Creativity & Innovation in the context of the specialisation, and an Internship with a business organisation related to the specialisation. [-]

Carroll College (USA): Bachelor in International Relations

International Studies Abroad
Campus Full time

Carroll’s International Relations program prepares you for an exciting international career. Students interested in this major are eligible for First Year in Spain at Carroll's portal campus in Sevilla, at a significant savings thanks to our innovative scholarships. [+]

What to Expect Carroll’s International Relations program is designed to provide students with the undergraduate training necessary to pursue careers in international business, government, law, teaching, and other related fields. Through this interdisciplinary program students will encounter course work that leads them to understand the key terms and concepts in the major disciplines of international relations. Furthermore, students will recognize the important theories and methodologies in the field. Carroll international relations program will enhance students’ ability to think analytically and critically, helping them to identify problems and create effective solutions. Students in this major will be challenge academically and intellectually and upon graduation will be able to articulate effectively using both oral and written communication. Carroll’s international relations graduates will appreciate differing cultural perspectives and be skilled in a second language. Life After Graduation International Relations is one of the hottest fields for young people emerging into the job market. Now more than ever, the global economy and international peace remain critical to everyone’s life, and a degree in International Relations from Carroll College will usher you into a career where you can be involved with such vital issues as globalization, diplomacy, international conflict, and human rights. A degree in International Relations can lead to many careers in federal, state and local governments, law, business, international organizations, nonprofit organizations, journalism, and teaching. [-]

Bachelor of Communication (Media) (Accelerated)

RMIT University
Campus Full time 2,5 years January 2017 Australia Melbourne

Learn the fundamentals of the production process including writing, scripting, shooting, sound and image recording, editing, producing, broadcasting, publishing... [+]

Bachelor of Communication (Media) (Accelerated)

Situated in a purpose-designed building in the heart of vibrant Melbourne, this program accesses state-of-the-art learning facilities for film, television, radio and online media production. Learn the fundamentals of the production process including writing, scripting, shooting, sound and image recording, editing, producing, broadcasting, publishing and social media.This program's unique combination of industry training and academic study will teach you to analyse media in a broad historical and cultural context, as well as encourage critical engagement and innovation across a range of media platforms.Graduates are creative thinkers and problem-solvers employable across a wide range of industry sectors.... [-]


Bachelor of Communication (Professional Communication) (Accelerated)

RMIT University
Campus Full time 2,5 years January 2017 Australia Melbourne

This program comprises communication studies, professional studies and contextual studies. You'll complete compulsory courses in communication studies... [+]

Bachelor of Communication (Professional Communication) (Accelerated)

This career-oriented program is one of the world’s premier professional communication qualifications, offered by 5 RMIT campuses around the world. It produces multi-skilled communicators with solid online, radio, television and print experience.This program will develop your skills in:

corporate communications professional writing and editing online and broadcast journalism script writing, film, TV and radio production public relations advertising journalism media production.

Program structure

All Bachelor of Communication programs at RMIT are broken up into 3 strands. The contextual studies and communication strands are completed with students from other disciplines and the professional strand is where you will specialise in your chosen field.This program comprises communication studies, professional studies and contextual studies. You'll complete compulsory courses in communication studies, journalism, media production, advertising and public relations.In your third year you'll specialise in 1 or 2 professional areas.You must also complete at least 5 courses from the contextual studies group in 1 of the following areas:... [-]


Bachelor of Business (Marketing) (Applied)

RMIT University
Campus Full time 4 years January 2017 Australia Melbourne

Study the latest in business marketing theories to understand customers, design product and brand strategies, and make informed decisions about pricing... [+]

Bachelor of Business (Marketing) (Applied)

Study the latest in business marketing theories to understand customers, design product and brand strategies, and make informed decisions about pricing, promotion and distribution.This program covers statistics, economics, accounting, business finance, computer applications, management and law, and other specialist marketing courses.

Program structure

Year 1You’ll do 7 of the compulsory common business core courses plus 1 marketing major course.

Year 2You’ll study the final compulsory common business core course, and focus on your major by completing 7 marketing courses including studies in marketing communication, market research, service quality, global marketing and B2B marketing.... [-]


Bachelor of Business (Marketing)

RMIT University
Campus Full time 3 years January 2017 Australia Melbourne

This program combines core business studies with specialist marketing courses and the option to choose additional sequences of study such as... [+]

Bachelor of Business (Marketing)

Study the latest in business marketing theories to understand customers, design product and brand strategies, and make informed decisions about pricing, promotion and distribution.This program combines core business studies with specialist marketing courses and the option to choose additional sequences of study such as a second business major, a marketing extension minor, or studies in a range of business or related disciplines.

Learning and teaching

RMIT's Swanston Academic Building features wireless connection to printers, the web and specialist learning resources, interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative learning spaces as well as retail and social spaces.RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. These are primarily in English. You will have access to online resources through the myRMIT student portal.Ongoing assessment throughout the semester includes examinations, essays, reports, oral classes, presentations, group projects, research projects, laboratory projects and practical assignments.... [-]


Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University
Campus Full time 3 years January 2017 Australia Perth

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The [+]

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.... [-]


Bachelor of Communications

Edith Cowan University
Campus Full time 3 years January 2017 Australia Perth

This course focuses on developing a wide range of professional and communication skills through a hands on approach to traditional and new media [+]

Bachelor of Communications

This course focuses on developing a wide range of professional and communication skills through a hands on approach to traditional and new media. It will provide students with skills in research and writing, as well as critical and creative thinking. Practice and theory go hand in hand in this course, and inform each other across all of the available specialisations. As well as giving students the knowledge needed to succeed in a dynamic communication and cultural environment, the course gives students the skills to adapt and thrive in facing and responding to challenges in a range of communication and cultural fields. Graduates from this course have the opportunity to gain exciting employment opportunities within corporate and government sectors and our global media industries. Students can select their major from the following disciplines:... [-]


Bachelor of Communication (Public Relations)

RMIT University
Campus Full time January 2017 Australia Melbourne

This program includes courses in communications and theory, principles and research, and contextual studies that promote analytical and research skills... [+]

Bachelor of Communication (Public Relations)

Modern public relations (PR) is about working relationships, and reputation, locally and internationally.A PR degree at RMIT prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.Our students:

want to know more about how organisations interact with people and the world around them can investigate the core of an issue to find out why it is important to an organisation and the people it deals with, and can use that knowledge to work out how an organisation can achieve its objectives.

This program includes courses in communications and theory, principles and research, and contextual studies that promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.... [-]