Bachelor Programs in Marketing and Communication

Compare 240 Bachelor Programs in Marketing and Communication

Marketing and Communication

For lots of young adults, a bachelor’s degree is their first taste of higher education. Bachelor’s degrees usually take four years to complete, but that can vary depending on a person’s exact course of study and educational schedule. Bachelor’s degrees allow students to focus on particular topics and may prepare them for jobs directly after graduation, though many choose to go on to get further education.

What is a Bachelor in Marketing and Communication? This degree allows students to study the field of marketing, which deals with the development of products and services and strategies on how they are promoted and sold to intended audiences. Students in degrees like this will likely learn the foundational principles of marketing as well as specific digital and traditional tactics marketers use. The degree program may also teach students how to create marketing and business plans and how to measure the results of campaigns.

Getting a Bachelor in Marketing and Communication can help launch you into an exciting, growing field. Marketing can also be a very financially rewarding career that offers a lot of flexibility and the chance to freelance or work remotely.

Like any degree program, a Bachelor in Marketing and Communication will vary in cost depending on the institution you study at and the exact program. It’s best to contact schools for the most current financial information.  

Graduates of marketing and communication programs can enter the workforce directly or go on to get master’s degrees. Jobs available to marketing students may start on the low end with marketing coordinator positions and could allow them to advance to marketing director positions. Many marketers also have specialties in digital marketing, content marketing or email marketing, for example.

No matter where you live, there is probably a convenient option for you to get a Bachelor in Marketing and Communication. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.


 

 


 

 

 

 

 

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


BA (Hons) Fashion Communication

Conde Nast College
Campus Full time 2 - 2 years October 2017 United Kingdom London

The two-year fast-track BA (Hons) Fashion Communication is a varied, industry-focused programme that introduces and explains the world of fashion and facilitates the development of vital transferable professional skills. It is a broad based course that examines a range of areas within fashion communication, from visual elements such as image making and graphic design, through to media and marketing and the approaches used to sell fashion in a competitive global market place. [+]

The programme’s key aims are to: Introduce students to a broad range of areas within the fashion industry and facilitate their understanding of the key issues surrounding its advancement in the 21st Century Develop students’ communication skills across a variety of media, with an emphasis on creative outputs and visual messages Provide opportunities for students to develop key transferable skills in research and analysis, intellectual autonomy and creative thinking, collaboration, organisation, and enterprise Enable each student to determine their own personal and professional strengths through critical reflection, with a view to identifying and pursuing a suitable career path within fashion This intensive two-year degree offers a unique opportunity to learn about the fashion industry from within. The unparalleled industry links inform the curriculum and the project briefs students are set and supported by visiting lecturers and industry guests that are leaders in their fields. The programme also includes a ‘Collaborative Industry Project’ module, which will allow students to work on an industry brief set by a partner company. Previous industry project partners include: Vogue, Louis Vuitton, Jaeger, Modus PR, Fenwick and GQ. Previous speakers at the College include Victoria Beckham, Tommy Hilfiger, Alexandra Shulman, Suzy Menkes, Roland Mouret, Anya Hindmarch, Sarah Harris, Matthew Williamson, Henry Holland, Lulu Kennedy, Miles Aldridge, Lucinda Chambers, Kate Phelan, Caroline Issa, Yasmin Le Bon, Tamara Mellon, Bella Freud, Nicholas Coleridge, and many, many others. The BA (Hons) Fashion Communications degree is a fast-track two year programme, allowing students to gain an equivalent degree to one... [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

Bachelors in Marketing and Communication. This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals... [-]

Bachelor of International Business

Australian National University - College Of Asia & The Pacific
Campus Full time January 2018 Australia Canberra

The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. [+]

Why study International Business at ANU Your vision is global, not local. You have the potential to lead. You aspire to travel, to work around the world in responsible leadership roles in business and management. You’re good at languages and keen to learn more. The Bachelor of International Business will take your strengths and vision as a foundation and help you build the knowledge and capabilities to fulfil your aspirations. You’ll learn how leaders negotiate, resolve conflict, and manage across cultures in a global business world. You’ll get to understand in detail the business environment, and how management and marketing work, in Asia, Europe, the Middle East or Latin America. Finally, you’ll complement this knowledge with world-class language training. Students can choose one of four regional specialisations Europe, Asia, the Middle East or Latin America. Specialisations comprise specific business courses, cultural studies and in-depth study of a language. Students completing the Asia or Europe specialisation may choose to study for one semester (in English) at one of the partner universities of the ANU College of Business & Economics in Asia or Europe. Language and cultural studies courses are provided by the ANU College of Arts & Social Sciences or the ANU College of Asia and the Pacific, depending on the specialisation selected. The Bachelor of International Business is only available to be commenced in Semester 1 (February) of each year. Career options International trade specialist/global sourcing specialist Locates sources of supplies (components, raw materials) and prepares import or export documents... [-]

Management

Ibmec
Campus Part time 3400 hours March 2018 Brazil Rio de Janeiro

The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. [+]

Bachelors in Marketing and Communication. The course The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. In Ibmec, the course provides the tools for the student to develop with autonomy to act as a leading entrepreneur in a globalized and complex economy. The courses have strong analytical content and theoretical depth focused on the development of skills in four areas: Finance, Marketing and Strategy, Operations and Logistics and Personnel Management, with greater emphasis on the first two. In addition, the student receives high training in quantitative methods. Ibmec believes in excellence dedicated to providing practical set of additional activities that further the development of marketing skills and a spirit of collaboration and integration. In Entrepreneurship and Internationalisation Centre - CIS, students can work in junior companies from the first half and enjoy the international coverage through agreements in over 54 institutions worldwide. Job market FINANCE AND CONTROLLING financial analysis, consulting and controls operations in financial markets, acting in executive managements focused on financial management, in consulting and auditing firms in financial market institutions in commercial and industrial enterprises, and other organizations . BUSINESS STRATEGY Development of market analyzes, environmental and competition; identifying threats and opportunities for business, construction of future scenarios, developing action policies... [-]

Bachelor in Mass Communication

Colorado State University Pueblo
Campus Full time September 2017 USA Pueblo

The Mass Communications Department and Center for New Media provides an applied major in which technological innovation finds meaning in a traditional humanities and social sciences curriculum. The 42-credit major can lead to careers including advertising, broadcasting, journalism, new media and public relations through three primary emphasis areas. [+]

The Mass Communications Department and Center for New Media provides an applied major in which technological innovation finds meaning in a traditional humanities and social sciences curriculum. The 42-credit major can lead to careers including advertising, broadcasting, journalism, new media and public relations through three primary emphasis areas. According to a 2012 study, employers rank Communication as the second “most loved” degree. Nationally the Bureau of Labor Statistics projects more than 1.7 million new jobs for arts, design, entertainment, sports and media occupations. The average hourly wage is $25.89 and average annual wage is $53,850. In Colorado, the number of employees in this category is more than 37,000, with a mean annual wage of more than $49,000. Colorado has a substantially higher concentration, than the national average, for jobs in this sector. Curriculum includes three primary emphasis areas of Electronic Media, Integrated Communication and Journalism. Students complete the MCCNM core, their emphasis area courses, and several skills-based electives. The MCCNM faculty have many years of professional experience in their field, as well as impressive academic credentials. Advising is considered a priority in the department, with both students and faculty taking responsibility to insure that students are successful in their college experience. Faculty members encourage students to use this website and the University catalog to prepare for advising appointments. Emphasis Areas Requirements Students desiring a Mass Communications major are required to complete the 18 credit hour "core", 9 credit hours of applied electives, plus one of the three emphasis areas: Electronic... [-]

Consulting And Coaching

Collegium Da Vinci
Campus Full time Part time 3 years October 2017 Poland Poznań + 1 more

Did you know that the direction of Consulting and Coaching - the first and only in Poland Bachelor with this profile. Until now, the knowledge in this area can only be obtained in the framework of post-graduate education or courses. Department was awarded the quality mark in the "Education of the Future - 2016". [+]

Bachelors in Marketing and Communication. Did you know that the direction of Consulting and Coaching - the first and only in Poland Bachelor with this profile. Until now, the knowledge in this area can only be obtained in the framework of post-graduate education or courses. Department was awarded the quality mark in the "Education of the Future - 2016". consulting - A detailed analysis of the financial, legal, technical and other business parties and the development of management decisions in order to achieve the stated objectives. training - Form of education, which aims to develop interpersonal competence and professional conduct in dealing, for example, the development of staff skills for the successful execution of business objectives, improve production efficiency and control. Coaching - The method of consulting and training, during which a specialist is called "coach" helps learners to achieve this life or professional goals. Coaches help clients to improve communication skills, conflict resolution, personal effectiveness, leadership and strengthening of strategic thinking, creating a productive team. In the academic year 2016/2017 CDV offers 3 specialties: Business trainer Coach development Human Resource Management Department "Consulting and Coaching" in CDV - is: exclusive educational concept, created in response to labor market demand for business trainers and coaches, as well as professionals providing services in the field of consulting; a program developed in collaboration with the REFA Wielkopolska - an organization that provides services to improve the skills of staff in 23 countries and operating in Poland for over 20 years, and in... [-]

Bachelor in Communication

Aquinas College
Campus Full time 4 years September 2017 USA Grand Rapids

Although everyone is born with the means to communicate, communication ability, like any talent, must be developed. The communication curriculum at Aquinas was designed with that in mind. Classes demand thoughtful inquiry, critical thinking, problem solving skills and active participation. Communication is one of the fastest growing disciplines at Aquinas. [+]

Why Study Communication? Although everyone is born with the means to communicate, communication ability, like any talent, must be developed. The communication curriculum at Aquinas was designed with that in mind. Classes demand thoughtful inquiry, critical thinking, problem solving skills and active participation. Communication is one of the fastest growing disciplines at Aquinas. How We're Different Effective communication skills are what employers seek, according to the National Association of Colleges and Employers. Communication majors learn those skills in classes and internships. Aquinas communication graduates hold leadership positions in healthcare, law, the arts, education, and the non-profit sector. Four distinct communication major tracks are offered and tailored to career objectives, including a Business Administration and Communication Dual Major. All majors design and conduct senior research projects in preparation for top-tier graduate programs and highly skilled careers. Communication students can become State-Court Approved Conflict Mediators while completing courses for the major and minor. Communication faculty members serve on numerous Grand Rapids boards, including the Dispute Resolution Center of West Michigan, Circle Theatre, Grand Rapids Restorative Justice Initiative, and the Spectrum Health Institutional Review Board. Our faculty members advise high profile individuals, including state and national titleholders for the Miss America and Ms. Wheelchair America Programs. Communication is one of three Aquinas majors that can be completed at night. Faculty members have expertise requested by community partners, facilitating improvement in communication skills at health care, non-profit, for-profit, and education organizations. Other majors - Nursing, Sustainable Business, Language Arts, Sport Management, and Journalism -... [-]

Bachelor programme in Public Relations

Turiba University
Campus Full time 4 years September 2017 Latvia Riga

By spending a certain amount of time at Turiba, you will be able to use international opportunities and obtain a diploma from the Murcia Catholic University in Spain in journalism, public relations and communications. [+]

Bachelors in Marketing and Communication. Public Relations - Professional Bachelor's study programme Useful On average, each YouTube user spends 15 minutes a day in this social network. 35% of corporative bloggers have worked in journalism, media or have written in professional level. A person says 5000 words a day, on average, and 80% of them is speaking with him/her. PROGRAMME IS ACCREDITED till Year 2019 DEGREE: Professional Bachelor Degree in Public Administration STUDY PERIOD: 4 or 4.3 Academic Years STUDY PROGRAMME: in English or Latvian CAREER: You will be able to work as a corporate manager of public relations and communications; You will realise your ideas as an advertisement designer. By spending a certain amount of time at Turiba, you will be able to use international opportunities and obtain a diploma from the Murcia Catholic University in Spain in journalism, public relations and communications. AREA OF STUDIES: Information and Communication Science. PUBLIC RELATIONS Our Public Relations Programme has been recognised as excellent by experts and employers across Latvia and abroad. We have a lot of friends and partners, including such globally recognised authorities in the area of public relations as Dennis Wilcox from the US and Anne Gregory from the UK. You will be given an opportunity to work together with them. The everyday life of a public relations professional is dynamic — you will be able to meet different people and realise your own creative ideas — fashion shows, concerts, sporting events. You will be shaping the business image,... [-]

Bachelor in Marketing & Business

Burgundy School of Business
Campus Full time 3 years September 2017 France Dijon Lyon + 1 more

The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. [+]

Bachelor in Marketing & Business PRESENTATION The programme leads to a Bachelor’s degree fully recognised by the French Ministry of Education. This internationally oriented programme allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. FIND OUT 10 GOOD REASONS TO CHOOSE THE BACHELOR MARKETING & BUSINESS PROGRAMME 1- A DEGREE RECOGNISED IN FRANCE AND ABROAD 3-YEAR BACHELOR degree awarded by the French Ministry of Higher Education Burgundy School of Business is among the 5% AACSB accredited business schools in the world. 2- ACADEMIC EXCELLENCE OF A GRANDE ÉCOLE 60 full-time faculty members who teach and do research. 250 lecturers, consultants and company executives. 3- PEDAGOGY THAT MAKES A DIFFERENCE Small classes (approximately 40 students). Classroom instruction. Company based classes: company case studies, group projects, business games. 4- PROFESSIONALLY FOCUSED DEGREE 9 months (minimum) of work placements in France and abroad: professional experience to promote. Business forums, job conferences, and job dating events are organised by the Career Center to find work placement offers and first jobs. 5- 100% INTERNATIONAL A degree taught 100% in English • Between 6 months and 1 year of international teaching (semester or double degree). Students can do a foreign work placement up to 9 months. Multi-cultural campus (¼ of our students are international with 65 different nationalities). 6- PERSONALISED ACCOMPANIMENT We help you find a work placement, offer 2,000 hours of coaching, provide personal advice and international follow-up. 7- DOUBLE DEGREES Our students can... [-]

INSEEC Bachelor Chambéry ( 2nd Year Entry)BBM

INSEEC Chambéry campus
Campus Full time 4 semesters October 2017 France Chambéry

The INSEEC Bachelor Chambéry BBM is a 2-year course program with 592 hours of face to face classes and is worth 120 ECTS or 60 US credits. All classes are taught in English. [+]

Bachelors in Marketing and Communication. The INSEEC Bachelor Chambéry BBM is a 2-year course program with 592 hours of face to face classes and is worth 120 ECTS or 60 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: Corporate Culture, Management and personal development as well as in-depth knowledge of Marketing. Seminars to stimulate creativity, ability to innovate and manage. Experience Skills to develop personal and practical skills needed for operating in a professional working environment: managing multicultural teams on different sites, effective decision-making. CAREER OPPORTUNITIES This course can be directly applied to work in International Marketing and Management. INTERNSHIP OR SEMESTER ABROAD During the second semester of students’ third year, they can choose from two options: First option: a five-month-internship which will be validated with a written report and an oral presentation by obtaining 30 ECTS credits. Second option: a semester abroad in one of our partner universities which will be validated by obtaining 30 ECTS. LOCATION: Situated in Savoie , INSEEC Chambéry Campus has an exceptional geographical location: Close to Italy, Switzerland and Germany, Less than one hour by car from two international airports (Lyon-Saint Exupéry and Geneva-International), Approximately one hour from famous ski resorts in the French Alps. ADMISSION REQUIREMENTS: Admission Requirements: Candidates with a A level with 1 year university study Education completed. With a level of English language skills needed to follow an... [-]

Bachelor in Advertising

Oral Roberts University
Campus Full time 4 years September 2017 USA Tulsa

Advertising is one of the four major concentration areas in the media major. [+]

Advertising is one of the four major concentration areas in the media major. The goals of the media major are to: - Develop skills in message design and channel delivery via traditional (television, film, print ) and emerging (online, mobile, interactive) media which provide a foundation on which to build specific career skills - Provide a base for a wide range of vocational experiences in media centering on production, direction and management - Provide appropriate preparation for graduate study From public officials to peanut butter, sports cars to seminars, an ORU advertising media student will learn to sell ideas, products and services in a competitive, global marketplace. The advertising program combines classes in strategic planning, persuasion, product development, media law and consumer marketing to build foundational knowledge. Students then use technology-graphic design, Web development, online research, digital photography and video production tools to deliver the message to intended audiences. During a four-year program, students may: - Experiment with new technologies and message delivery channels - Collaborate with clients to develop and execute marketing campaigns - Intern in agency, media, non-profit, ministry and other organizations - Compete in state, regional and national industry competitions (e.g. campaign planning and creative design) Opportunities are available to earn money working in on-campus ad-related positions such as university development, advertising, sales, admissions and retail services. Ad students are also eligible to receive scholarship awards from professional chapters and program donors. What Do You Have To Look Forward To? As an advertising student you will: construct... [-]

BA in Digital Communication

Link Campus University
Campus Full time 3 years October 2017 Italy Rome

A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals [+]

Bachelors in Marketing and Communication. CONTEXT A good technical knowledge is the basis to deal successfully with the design and creativity. Digital media and the development speed of ICT (Information and Communication Technologies), launch a continuing challenges to new professionals and within this context of the Bachelor and the Master of Arts courses Program intend to provide the necessary tools to address them. Through continued research and study, therefore, you can master the digital world to use it as a tool for creation of avant-garde products and draw new and more engaging user services. CHARATERISTTICS OF THE COURSE The training programs are characterized by a marked experimental component, this is a result of the different laboratory activities designed to "make it real", in collaboration with internal research centers at the university and with other realities related to it, mainly the theoretical aspects of the lessons in the classroom. Another unique feature of the course is the presence of highly specialized teaching staff, represented by leaders in the world of ICT and interaction design, that have a significant experience both on national and international level and this can ensure the transfer of experience, expertise and knowledge accumulated during their career to enrolled students. [-]

Bachelor Financial Management & Marketing Management

University of Sarajevo School of Economics and Business
Campus Full time 6 semesters October 2017 Bosnia and Herzegovina Sarajevo

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the [+]

I cycle program: Financial Management & Marketing Management

 

Language: English

Marketing Management and Financial Management concentrations have been taught at the Management Department since the academic year 2008/2009. From the academic year 2011/2012, the classes are held completely in the English language. The reason behind the introduction of classes is keeping abreast with the latest global trends in education. Specifically, the students gain many benefits by studying in English, most important of which is mastering of the language that you will require in your future professional specialization. The very fact that you will be studying in this way increases your opportunities for studying abroad, participating in student exchanges, benefits when enrolling into the Master’s study and, of course, greater chances for getting employment. Become a part of the first cohort of students who will receive instruction in this way. Take the future into your hands and apply today!... [-]


Bachelor of Marketing

Lakeland University
Campus Full time September 2017 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]

Bachelors in Marketing and Communication. Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley. “I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.” A hybrid major As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art. Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base. As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering... [-]