Bachelor Programs in Marketing and Communication

Compare 237 Bachelor Programs in Marketing and Communication

Marketing and Communication

For lots of young adults, a bachelor’s degree is their first taste of higher education. Bachelor’s degrees usually take four years to complete, but that can vary depending on a person’s exact course of study and educational schedule. Bachelor’s degrees allow students to focus on particular topics and may prepare them for jobs directly after graduation, though many choose to go on to get further education.

What is a Bachelor in Marketing and Communication? This degree allows students to study the field of marketing, which deals with the development of products and services and strategies on how they are promoted and sold to intended audiences. Students in degrees like this will likely learn the foundational principles of marketing as well as specific digital and traditional tactics marketers use. The degree program may also teach students how to create marketing and business plans and how to measure the results of campaigns.

Getting a Bachelor in Marketing and Communication can help launch you into an exciting, growing field. Marketing can also be a very financially rewarding career that offers a lot of flexibility and the chance to freelance or work remotely.

Like any degree program, a Bachelor in Marketing and Communication will vary in cost depending on the institution you study at and the exact program. It’s best to contact schools for the most current financial information.  

Graduates of marketing and communication programs can enter the workforce directly or go on to get master’s degrees. Jobs available to marketing students may start on the low end with marketing coordinator positions and could allow them to advance to marketing director positions. Many marketers also have specialties in digital marketing, content marketing or email marketing, for example.

No matter where you live, there is probably a convenient option for you to get a Bachelor in Marketing and Communication. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.


 

 


 

 

 

 

 

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2017 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


BA (Hons) Fashion Communication

Conde Nast College
Campus Full time 2 - 2 years October 2017 United Kingdom London

The two-year fast-track BA (Hons) Fashion Communication is a varied, industry-focused programme that introduces and explains the world of fashion and facilitates the development of vital transferable professional skills. It is a broad based course that examines a range of areas within fashion communication, from visual elements such as image making and graphic design, through to media and marketing and the approaches used to sell fashion in a competitive global market place. [+]

The programme’s key aims are to: Introduce students to a broad range of areas within the fashion industry and facilitate their understanding of the key issues surrounding its advancement in the 21st Century Develop students’ communication skills across a variety of media, with an emphasis on creative outputs and visual messages Provide opportunities for students to develop key transferable skills in research and analysis, intellectual autonomy and creative thinking, collaboration, organisation, and enterprise Enable each student to determine their own personal and professional strengths through critical reflection, with a view to identifying and pursuing a suitable career path within fashion This intensive two-year degree offers a unique opportunity to learn about the fashion industry from within. The unparalleled industry links inform the curriculum and the project briefs students are set and supported by visiting lecturers and industry guests that are leaders in their fields. The programme also includes a ‘Collaborative Industry Project’ module, which will allow students to work on an industry brief set by a partner company. Previous industry project partners include: Vogue, Louis Vuitton, Jaeger, Modus PR, Fenwick and GQ. Previous speakers at the College include Victoria Beckham, Tommy Hilfiger, Alexandra Shulman, Suzy Menkes, Roland Mouret, Anya Hindmarch, Sarah Harris, Matthew Williamson, Henry Holland, Lulu Kennedy, Miles Aldridge, Lucinda Chambers, Kate Phelan, Caroline Issa, Yasmin Le Bon, Tamara Mellon, Bella Freud, Nicholas Coleridge, and many, many others. The BA (Hons) Fashion Communications degree is a fast-track two year programme, allowing students to gain an equivalent degree to one achieved in three years elsewhere. This is made possible by restructuring the academic year to provide an additional term each summer; fitting in the same number of teaching weeks as a conventional three-year programme, but ensuring the work-load in any term is no greater. In summary, a two-year degree offers: An intensive, fast track degree course offering as much academic content in two years as other institutions offer in three The opportunity to start working in the fashion industry one year earlier Full use of the whole year, including the long summer holiday period taken elsewhere, which is better preparation for the world of work A programme comprising of 360 credit units, just like other Bachelors degrees Four ten-week terms, with twelve weeks holiday Programme Structure Small The programme is purposefully broad, allowing students to explore a variety of areas within fashion before deciding on a clear area of focus for their final projects in the last two terms. Each year of study also includes an elective module, providing the opportunity to focus on a personal area of interest. The summer term at the end of the first year includes an industry placement, which can be organised by the student* to take place in any relevant area of fashion and in any location. In the ‘Fashion Futures’ module students will examine possible and expected developments in the fashion industry in relation to their own career development, creating a relevant portfolio intended to assist with securing employment in their chosen field. Careers support is a significant aspect of the college and the programme and students will continue to be supported after graduation. *The College will provide extensive support to assist with finding suitable work experience, however part of the module assessment is for students to search for and secure a suitable placement themselves. This is to facilitate learning and professional development and job seeking skills. Should they wish, international students can arrange a placement in their home country. [-]

Management

Ibmec
Campus Part time 3400 hours March 2017 Brazil Rio de Janeiro

The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. [+]

Bachelors in Marketing and Communication. The course The undergraduate Ibmec Administration in Rio de Janeiro develops skills to solve the challenges posed by the market and modern management. Geared for those who want to tread innovative way, being part of high-performance teams, training prepares professionals to solve problems of operational and strategic nature in organizations of all segments, aimed at sustainable growth. In Ibmec, the course provides the tools for the student to develop with autonomy to act as a leading entrepreneur in a globalized and complex economy. The courses have strong analytical content and theoretical depth focused on the development of skills in four areas: Finance, Marketing and Strategy, Operations and Logistics and Personnel Management, with greater emphasis on the first two. In addition, the student receives high training in quantitative methods. Ibmec believes in excellence dedicated to providing practical set of additional activities that further the development of marketing skills and a spirit of collaboration and integration. In Entrepreneurship and Internationalisation Centre - CIS, students can work in junior companies from the first half and enjoy the international coverage through agreements in over 54 institutions worldwide. Job market FINANCE AND CONTROLLING financial analysis, consulting and controls operations in financial markets, acting in executive managements focused on financial management, in consulting and auditing firms in financial market institutions in commercial and industrial enterprises, and other organizations . BUSINESS STRATEGY Development of market analyzes, environmental and competition; identifying threats and opportunities for business, construction of future scenarios, developing action policies and strategic management systems capable of monitoring the performance of the obtained results. MARKETING Management of brands and products, customer service, development of public relations policies and corporate communication guidelines with the market. LOGISTICS Coordination of internal processes of production and distribution of goods and services, aiming to maximize customer satisfaction by reducing organizational costs. HUMAN RESOURCES Definition of recruitment, selection, training, performance evaluation, and especially implementation of policies, guidelines and strategies in people management that allow the contribution of the individual and the team in achieving the corporate mission. INFORMATION SYSTEMS Optimization of information flow, development and implementation of information technology projects using techniques appropriate to the business environment. Planning and database development and management of information processing methodologies. [-]

Bachelor in International Livestock Production

Aeres University of Applied Sciences
Campus Full time 1 year September 2017 Netherlands Dronten

Aeres University of Applied Sciences offers a degree programme in the livestock sector for students interested in a successful career in one of the following professional profiles: [+]

Aeres University of Applied Sciences offers a degree programme in the livestock sector for students interested in a successful career in one of the following professional profiles: - Consultancy and advice - Sales and account management - Entrepreneurship and business management - Research livestock production - National or EU policy advice This study programme is directed towards students who are interested in a study in the livestock sector. Livestock such as cows, pigs and poultry are the main focus of this study. You will receive extensive practical training. Many assignments are derived from actual situations and you will join various excursions. Students are trained for positions such as advisor, sales manager, researcher, policy assistant and entrepreneur. The various skills required to successfully fulfil these positions are practised extensively. The programme also includes technical subjects such as dairy nutrition, animal health, milking techniques and pig & poultry production. The livestock sector has a great need for highly educated company successors and advisers who have an affinity with the agricultural sector. Aeres University of Applied Sciences is one of the foremost agricultural universities in the Netherlands in the field of entrepreneurship. As far as we are concerned, it is not just about knowledge, it is also a question of developing yourself as an enterprising person. Graduates find employment in professions as advisor / consultant, researcher of applied sciences, entrepreneur, sales and account manager and policy assistant. Qualification After successfully completing this one-year programme, graduates will receive the Ingenieur degree (bachelor’s honours degree) in Animal Husbandry. This major is the first year of a two year master degree programme. The second year is completed in Vila Real in Portugal. After successfully completing the second year you will receive an MSc in Animal Science. Competencies Successful graduates will be competent to work in the following areas of expertise: - Consultancy and advice in livestock production - Market development and marketing strategies for livestock products - Employment in policy institutes at national and international level (EU) - Entrepreneurship - Applied research livestock production [-]

Internet - Marketing (mediavorking)

Collegium Da Vinci
Campus Full time Part time 3 years October 2017 Poland Poznań + 1 more

You want to gain knowledge of current trends in Marketing, Public Relations and sales techniques? [+]

Bachelors in Marketing and Communication. You want to gain knowledge of current trends in Marketing, Public Relations and sales techniques? Basic tools of advertising (Google Adwords), web site statistics (Google Analitics), the basics of search engine optimization (SEO), creation of selling texts, copywriting, community management and attracting traffic to web pages - these are areas in which you would like a professional develop? Mediavorking - a specialty, created in collaboration with the companies, which determine trends in the fields of marketing and PR, as well as the management of the Internet community. After graduating from this specialty You expect work in advertising and interactive agencies, portals, online editions, consulting firms.    Many workshops Two specializations: designer of the content business and politics and content designer trends and culture Polish-program Undergraduate (3 years) Where to find work? It sounds unbelievable, but after the end of this faculty, you'll be able to find a job in almost any industry, promotes itself through the Internet. A graduate of the Faculty "Mediavorking", you'll be able to begin work in these companies, in areas such as: advertising agencies and Public Relations creative agency consulting company version of Internet portals social networks Interactive agencies cultural institutions research centers and companies cooperating with the media. [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big Data & Emerging Technologies Capstone Project Seminars & Workshops 2 Year In the second year students are introduced to marketing fundamentals. They learn about core principles and recent phenomena, while they will gain strategic and analytical skills. The objectives of this academic year are to demonstrate the role of marketing within business; to understand the core differences between traditional and digital marketing; to learn the instruments and methods of effective digital marketing; to explore the relationship of marketing with other segments within a business and chiefly - to demonstrate how effective marketing can create value for customers. Immersive workshops by leading international professionals will give students a taste of their future professional environments and allow them to form their own ideas about digital marketing. While this year contains a lot of new knowledge, students are challenged to apply their newly acquired skills and learnings during their first client project. Modules Social Media Marketing Viral Marketing Digital Assets PR & Content SEM & SEO Web Analytics Performance Marketing E-Research & Surveys Introduction to Interaction Design Negotiations Marketing as a Job Data Visualisation Technical Project Management Client Project Capstone Project Seminars & Workshops 3 Year In the third year, students will primarily focus on deepening their specialised knowledge of digital marketing methods and instruments gathered throughout the first two years of the programme. In this final year students gain the theoretical and applied background to plan, design, execute, evaluate, and oversee highly effective marketing strategies and become qualified for positions in sales, marketing research or marketing management. In order to prepare students for a transition to real world careers, special emphasis is placed on developing student’s abilities in effective professional communication, sales and presentation skills, negotiation and leadership. A significant amount of time will be dedicated to the personal Capstone project, which may be executed for a client or in the form of their own business endeavor. Modules Storytelling in a Digital World Mobile Marketing E-Commerce CRM & Loyalty Programmes Gamification Online Video Digital Media Planning Digital Strategy Virtual Company Legal Environment Selling & Presenting Business, Entrepreneurship & Self Promotion User Experience Design China's Internet Market Programming II For Marketing Professionals Capstone Project Seminars & Workshops Programme Leadership Andy CrestodinaCo-Founder / Strategic Director of Orbit Media Studios Anna Znamenskaya Chief Digital Officer, Mindshare Russia Career Path Junior Digital Manager Social Media Manager Email Marketing Manager E-Commerce and CRM Manager Digital Media Planner/Buyer Head of Digital/Chief Digital Officer LIVING IN BARCELONA Studying in Barcelona has the following advantages: Barcelona is #1 in Europe for quality of life and clearness of environment (2012 Quality of Life City Rankings – Mercer Survey) Barcelona is #1 in the world for the level of infrastructure and urban development (2011, Ernst & Young). The region of Catalonia, where Barcelona is the capital, contributes significantly to the Spanish GDP. The growth of Catalonia’s GDP is currently 3.3%, much higher than in Europe on average. Catalonia’s exports are €42.2 billion, higher than in any other region of Spain. 7,000+ innovation and technological companies during the last 10 years. Barcelona is 6th in Europe for attractiveness and comfort for doing business (European Attractiveness Survey 2011, Ernst & Young), Barcelona is 2nd in Europe (after London) for being promoted as a business center (European Cities Monitor 2011); Barcelona is 2nd in the world for hosting different international conferences and congresses (City and Country World Report 2011, ICCA ). Barcelona is the host of the annual World Mobile Congress, which attracts thousands of international companies that work in the mobile industry. 7,000,000 + millions of tourists / year 20° C - average temperature during the day 2437 hours of sunshine/ year Cost of living 550 euro / month [-]

Bachelor in Advertising

Oral Roberts University
Campus Full time 4 years September 2017 USA Tulsa

Advertising is one of the four major concentration areas in the media major. [+]

Bachelors in Marketing and Communication. Advertising is one of the four major concentration areas in the media major. The goals of the media major are to: - Develop skills in message design and channel delivery via traditional (television, film, print ) and emerging (online, mobile, interactive) media which provide a foundation on which to build specific career skills - Provide a base for a wide range of vocational experiences in media centering on production, direction and management - Provide appropriate preparation for graduate study From public officials to peanut butter, sports cars to seminars, an ORU advertising media student will learn to sell ideas, products and services in a competitive, global marketplace. The advertising program combines classes in strategic planning, persuasion, product development, media law and consumer marketing to build foundational knowledge. Students then use technology-graphic design, Web development, online research, digital photography and video production tools to deliver the message to intended audiences. During a four-year program, students may: - Experiment with new technologies and message delivery channels - Collaborate with clients to develop and execute marketing campaigns - Intern in agency, media, non-profit, ministry and other organizations - Compete in state, regional and national industry competitions (e.g. campaign planning and creative design) Opportunities are available to earn money working in on-campus ad-related positions such as university development, advertising, sales, admissions and retail services. Ad students are also eligible to receive scholarship awards from professional chapters and program donors. What Do You Have To Look Forward To? As an advertising student you will: construct super-charged solutions to client problems built with marketing intelligence, strategic prowess and creativity. hunger for the newest ways (like social media) to connect ideas, products, services and messages to targeted audiences. be motivated by your faculty, passion, emerging interests and (what will be lifelong) friends. embrace advertising’s influence on the thoughts, feelings and actions of others and identify where you will lead in it. [-]

Bachelor in Communication, Culture and Management

Zeppelin University
Campus Full time 4 years August 2017 Germany Friedrichshafen

For prime movers, clear-sighted dreamers, curators, consultants, researchers, theatre producers, copywriters, cultural movers and shakers, opinion formers, wordsmiths, activists, music gurus, masterminds, media entrepreneurs, journalists, museum directors, social entrepreneurs, individualists, funding managers, start-ups, trendscouts, program directors, radio innovators; for those with a sense of mission and for their critics. [+]

For prime movers, clear-sighted dreamers, curators, consultants, researchers, theatre producers, copywriters, cultural movers and shakers, opinion formers, wordsmiths, activists, music gurus, masterminds, media entrepreneurs, journalists, museum directors, social entrepreneurs, individualists, funding managers, start-ups, trendscouts, program directors, radio innovators; for those with a sense of mission and for their critics. Within the Zeppelin Universität CCM program the emphases are on the digital revolution, new media and its production, the shifts in artistic and cultural practices and emerging developments in the organization of communication and cultural processes. The program provides the means to be active and critically-engaged in the contemporary cultural sector, in media and communications and to initiate research in these areas, developing the capacity to think conceptually and supporting reflective approaches in understanding contemporary models, practices and means of distribution. The study program focuses on a theoretical reflection on society to understand processes and to develop a profound awareness of social, artistic, media and political structures. At the same time the students have the opportunity to intervene in these processes through practice-led approaches. Within CCM the aim is to analyze complex subjects and ideas in a contextual and a problem-directed manner. Through this approach the students acquire the ability to recognize the challenges and opportunities that communication and culture face in the current digital revolution, and the resulting changes in cultural practices. The program aims to develop competencies in students suitable for the broad range of requirements in the contemporary management of culture and media. The University’s innovative Zeppelin and Humboldt Years provide students the creative space and intellectual latitude in which to explore interdisciplinary topics and independent learning in the development and pursuit of research projects. Through these opportunities, the BA CCM promotes the students´ research competencies, as well as their interconnectedness, nationally and internationally, and ensures and maintains strong links to an MA in CCM and a further PhD study in the fields of cultural and media studies. Important Note: All undergraduate programs at Zeppelin University require advanced German language skills! Although 40 percent of our courses are taught in English, your knowledge of the German language should be at least on the C1 level of the CEFR in order to start a successful study program at ZU. We regret that we cannot accept applications written in English. [-]

Bachelor in Administration and Marketing

Universidad Panamericana Campus Guadalajara
Campus Full time July 2017 Mexico Guadalajara

Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. [+]

Bachelors in Marketing and Communication. Administration and Marketing offers the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market. PERFIL DE INGRESO The ideal candidate will: Have creativity Understand others Work well in a team Have ethical sense Be good at conflict resolution Focus on decision making Be able to coordinate several projects at once Have skill in managing people Have skill in analysis and interpretation of numeric data Be interested in public relations Know the basics of Administration Have leadership skills Be proactive and motivated Be innovated and think creatively These skills will be measured in an admissions exams, an entry interview, and a competencies test taken before admission. PERFIL DE EGRESO Upon graduation, the student will show the following knowledge, skills, and abilities: KNOWLEDGE: Develop profitable marketing plans for industrial, consumer and service, with proper management of different functions such as advertising, sales promotion, sales, merchandising, branding, logistics, distribution, pricing, product and e-marketing. Analyze an industry, selecting attractive segments and designing a strategy appropriate to the selected segment, oriented to creating values ​​and sustaining a competitive marketing advantage. SKILLS: Oral and written communication skills in English and Spanish Mastery of computer tools Skills in analysis and synthesis Team work Critical thinking ATTITUDES: Responsibility Objectivity Innovation Entrepreneur and management skills Respect Initiative Awareness of values Honesty Learning autonomy Ethics Spirit of Service Loyalty Self-discipline CAMPO LABORAL Field of work Advertising agencies Own companies Marketing department in services and products Sales departments Public relations Market research Logistics and distribution [-]

Bachelor in Communication Arts

Allegheny College
Campus Full time September 2017 USA Meadville

Exploring the complexities of communication through the study of rhetoric, mass media, and theatre. [+]

Bachelor in Communication Arts Major & Minor Programs Exploring the complexities of communication through the study of rhetoric, mass media, and theatre. Double majors and self-designed majors encouraged Co-curricular experience expected Major in Communication Exploring the creative and critical study of human communication, with special emphasis on rhetoric and mass media through theory and practice. Forty-five semester hours (typically 12 courses). Minor Communication: at least 24 semester hours of graded courses in communications. Department Facts Distinctions Fully supported Senior Project requirement proves to employers and graduate schools the ability to complete a major original assignment. The Equity Guest Artist Program Collaborative projects with department faculty and staff A practical, hands-on approach in many courses Touring plays Children’s theatre productions Key Benefits Developing practical and creative communication skills—writing, speaking, acting, directing, audio-visual production, and theatre design. Cultivating critical perspectives on a variety of communicative practices and texts, including speech, politics, popular culture, performance, news, drama, film, television, and advertising. Engaging responsible citizenship and thoughtful professionalism through college and beyond. Endorsements “Some would say that, as a young, independent filmmaker, I face impossible odds. But learning how to do the impossible at Allegheny got me this far.” — Ken Hamm ’92, on completing his first feature-length film, “Moving In/Moving Out,” in 1995 “There’s a wonderful atmosphere that allows you to try out new things without fear of censure, though you can always expect healthy criticism. There is an emphasis on professionalism, and having interested professors makes the department a real individualized event.” — Kim Nichols ’74 Allegheny graduates are regularly recognized for excellence in their fields. Their honors include seven Academy Awards, more than 100 Clios (advertising), more than 30 Emmys (TV) and the Pulitzer Prize (journalism). “Experience is one of the most important aspects of an actor’s work, and a liberal arts college is an excellent place to get the kind of experience needed. You can study a wide variety of subjects and broaden your contact with people in all walks of life.” — Kathy Anne Williams ’77 “The Allegheny experience as a drama major has served me well in a hundred ways.” — Sandra McLaughlin Byers ’58, Senior Vice President, Corporate Affairs, Mellon Bank Corp. “Practical people with a sense of humor are rare among all the self-styled ‘artists’ and theoreticians in theatre. I’m glad there were ‘real’ theatre people at Allegheny.”— Sharon Strite ’72 Student Learning Outcomes Mission Statement The Communication Arts and Theatre Department is dedicated to the creative and critical study of communication, with special emphasis on theatre, rhetoric, and media. The curriculum offers opportunities for the performance, practice, in-depth study, and analysis of texts and techniques in each of these spheres. Students engage in production, performance, and critical cultural studies, with the objective of becoming competent and engaged artists/scholars in their fields. The department’s liberal arts emphasis encourages students to develop habits of engaged citizenship, thoughtful professionalism, and a meaningful private life. Communication Arts Student Outcomes Majors Students who successfully complete a major in Communication Arts are expected to…. Situate works and ideas in historical, cultural, and political contexts. Students should learn to connect concepts and texts (written, oral, visual, performative, live, and mediated) to the contexts in which they are embedded. Analyze critically multiple forms of human expression. Students should be able to critique texts and performances by applying relevant theoretical lenses, comparing and contrasting works, conducting close textual analysis, and offering evaluative judgments. Create meaningful original work. Students should learn, apply, explain, and critically reflect upon methodologies used in creating their own works, including theatrical performances, visual productions, speeches, and written essays. Participate productively in the public sphere. Students should cultivate an awareness of their civic roles and responsibility to various communities. They should critically engage with media and popular culture; they should appreciate and patronize the theatre and performing arts; and they should practice engagement in a range of communication-related activities- on campus, in Meadville, and in their future communities. Minors Students who successfully complete a minor in Communication Arts are expected to… Learn analytical, critical and/or creative approaches to the arts of communication. Demonstrate competence in the field’s basic skills of communication: writing, performing, or creating visual productions. Other Students Students who successfully complete a few courses in Communication Arts are expected to… Cultivate a critical awareness about communication practices they encounter in public and private life. [-]

American Bachelor in Communication and Mass Media

University of New York in Prague (UNYP)
Campus Full time 4 years September 2017 Czech Republic Prague

The aim of the Bachelors Degree study program in Communications and Mass Media is to assist students to become highly skilled, versatile, independent thinkers with the research experience, information literacy, communication, and interpersonal skills necessary for an advanced professional career. [+]

Bachelors in Marketing and Communication. American Bachelor in Communication and Mass Media The aim of the Bachelors Degree study program in Communications and Mass Media is to assist students to become highly skilled, versatile, independent thinkers with the research experience, information literacy, communication, and interpersonal skills necessary for an advanced professional career, or further academic study at the Master's or Ph.D. level. This program facilitates creative interdisciplinary links between the disciplines studied to develop broadly educated individuals who are able to apply their knowledge, skills, and attitudes creatively and flexibly in a broad cultural and social context. The communications degree at UNYP Prague is awarded by Empire State College, State University of New York. Students have the option of sitting for State Examinations upon the completion of their degree program, and by successfully passing the exams are awarded both the American degree from Empire State College (B.A.), and also a bachelor's degree in mass media sciences from UNYP (Bc.). This is due to the fact that the media studies program is also fully accredited by the Czech Ministry of Education, making it a double degree program. The major focuses on the examining and understanding of the dynamics of communication in language, media, and culture both within theoretical and practical frameworks. This interdisciplinary program was developed in response to the recognized societal need for graduates who understand the processes, effects, and cultural implications of communication in the information age. The primary aims of the major are as follows: to provide students with a world class education that develops critical conceptual understanding and analysis, technical skills, and research capabilities that will enable them upon graduation to commence practice within one of the communication professions or fields; to develop professional and technical skills within a broader framework of structured thought, social awareness and critical and ethical reflection; to place this education within a context of inter-disciplinary, collaborative and international learning environment to enable students to build the understanding and skills necessary to be contributing, flexible, adaptable, creative, and tolerant in a social and professional environment characterized by convergence and change. The program involves the analysis of a range of communicative and cultural practices and the ways in which individuals and groups use and react to them. The ways in which identity is constructed and articulated and the means by which differences are signaled is examined, as well as the complexity of relationships existing between communication, information and power. The structures, forms and effects of the communicative activities of, for example, language, film, and photography are also studied. The course emphasizes the development of communication skills through standard modules in organizational and interpersonal communication, as well as professional modules in media writing for different fields such as print and broadcast journalism or public relations and advertising. Through field and project work, as well as in lectures, seminars and studio work, students gain skills that are transferable and applicable to a variety of professional work settings. The emphasis on professional application is further reflected in areas of concentration within the major. In the third year of study, students have the opportunity to choose and study a number of courses in three main areas that emphasize the development of practical skills: 1) Media Writing and 2) Public Relations and 3) Advertising. These areas serve to combine the theoretical with the applied, and provide students with solid professional grounding in professional theory and practice, thereby preparing them for the workplace. Graduates from the program will be able to use their theoretical, research, and applied skills, and in most cases internship experience and/or project work to continue developing as creative, lateral-thinking problem solvers in the global market place. Former students can be found in graduate programs in Australia, the United States as well as in Great Britain and other states in the European Union. Those who chose the route of a professional career can be found working in major newspapers, television and radio stations in the Czech Republic, as well as in the fields of advertising, public relations, marketing, and human resources. You can continue studying at UNYP and get a Master's degree in Public Relations. A few examples of courses required in the major: Media and Society Interpersonal Communication Public Relations Principles Introduction to Advertising Reason and Argument Organizational Communication Political Communication Media Law and Ethics A few examples of elective courses: Mediation Advertising Strategies Sociolinguistics Cultural Anthropology Visual Culture Marketing Social Psychology Organizational Behaviour [-]

Bachelor in Multimedia and Visual Communication

RIT Kosovo™
Campus Full time 2 - 4 years September 2017 Kosovo Prishtina

Multimedia and Visual Communication concentration at RIT Kosovo™ (A.U.K) is designed with the future in mind. The course sequencing prepares students with targeted aspects of web design and development, print design and multimedia production, communication techniques and digital asset management. [+]

Multimedia and Visual Communication Concentration (24 credits) Multimedia and Visual Communication concentration at RIT Kosovo™ (A.U.K) is designed with the future in mind. Students are prepared with the theoretical framework and hands-on technical skills needed to organize, design and communicate ideas and information in the 21st century global market and to meet the projected national market needs in the greater Kosovo region in the fields of IT and communication. It is also an excellent compendium to RIT Kosovo™ (A.U.K)'s other concentration offerings and provides a useful skill set for private and family business operations. The course sequencing prepares students with targeted aspects of web design and development, print design and multimedia production, communication techniques and digital asset management. A student successfully completing the Multimedia and Visual Communication concentration will have developed vital skills in the fields of IT, graphic design, media management, communications, as well as developed essential skills for the private business sector. Required courses: TCOM – 270 Effective Web Design 1 TCOM – 271 Effective Web Design 2 Electives: ISTE – 140 Web I ISTE – 141 Web II ISTE – 260 Designing the User Experience* TCOM – 380 Design for Print and Web TCOM – 383 Designing Vector Graphics TCOM – 365 Video Productions *These courses have prerequisites or co-requisites as noted in parentheses. [-]

Bachelor in Business Communication

Miguel Torga Institute of Higher Education (ISMT)
Campus Full time 6 semesters October 2017 Portugal Coimbra

The general objectives of this cycle of studies are: to learn techniques in writing, audio-visual, protocol, surveys and digital productions for analytical approaches in professional contexts; to know the fundamentals, models and [+]

Bachelors in Marketing and Communication. As this program is taught entirely in Portuguese, candidates must be able to speak and write Portuguese or be willing to learn the language. The general objectives of this cycle of studies are: to learn techniques in writing, audio-visual, protocol, surveys and digital productions for analytical approaches in professional contexts; to know the fundamentals, models and theories of Marketing, Communication Sciences and Social Sciences which promote the practical application of Business Communication techniques; to understand, know and apply methods, techniques and instruments of Public Relations, Advertising and Marketing; to develop the skill to innovate creatively in different organisational environments and communication situations; to develop skills for the resolution of problems and for making technical decisions within the area of education and future area of professional insertion; to promote the presentation and debate of ideas, concepts, questions and problems which are inherent to the solutions found as part of the practical application of technical knowledge. PROFESSIONAL OPPORTUNITIES Marketing Management; Public Relations; Image Adviser; Manager of Communication; Press Officer and Protocol; Markets Analyst; Creative Advertising; Account; Producer Advertiser; Graphic Producer; Media Researcher; Media Planner: Media Monitor. Applications International candidates must fulfill one of the following conditions: - To hold a qualification that gives them the right to apply and access to higher education in the country where it was obtained. The document to be submitted must state the final classification and must be validated by the competent authority of that country. - To hold a diploma of Portuguese secondary education or an equivalent degree. The latter case requires the submission of a document that proofs the equivalence of the non-Portuguese course to the Portuguese education system, stating the final classification. The following applies only to local Portuguese candidates: The candidature mark results from the following: - Final classification from Secondary School: 50% - Classification of the Admission Exam: 50% List of admission exams (national exams in the following disciplines): - 12 History of Culture and of Arts - 17 Mathematics Applied to Social Sciences - 18 Portuguese (From this list, one exam is sufficient) [-]

Bachelor in International Communication and Media (ICM)

HU University of Applied Sciences Utrecht
Campus Full time 4 years September 2017 Netherlands Utrecht

Communication Systems (International Communication and Media or ICM) offers a programme aimed at preparing you for international professional practice... [+]

International Communication and Media (ICM)

 

Communication Systems (International Communication and Media or ICM) offers a programme aimed at preparing you for international professional practice. Students and staff come from over seventy countries. You will work in small, international mixed project groups. You wil be trained for positions of communication and media professional in a company, public office or agency. ICM is different from similar Dutch language programmes in its specific orientation on the global market, the international aspect of all courses and activities, and its wide range of covering communication management, digital communication and media. The specialisation already starts in the first year and is therefore referred to as "profile". At enrolment must already be indicated that you want to follow this direction. You can’t choose for this direction later on in the course. The course leads to a Bachelor's degree Communication Systems... [-]


Bachelor of Engineering - Industrial Management

Centria University of Applied Sciences
Campus Full time 4 years September 2017 Finland Ylivieska

In the degree programme in Industrial Management we offer several management profiles for our graduates in specialisation lines Supply Chain Management and Global Marketing and Management. We coach highly qualified experts for international [+]

Bachelors in Marketing and Communication. Additional application period: 18.-29.7.2016 Qualification: Bachelor of Engineering Length & duration: 4 years, 240 credits, full-time studies Specialisation options of studies: supply chain management global marketing and management Campus: Ylivieska Student selection: Entrance examination for all the eligible applicants. Student selection either based on entrance examination or entrance examination and school performance. Students within the degree programme in Industrial Management can choose to specialize in one of our management profiles, either Supply Chain Management or Global Marketing and Management. We coach highly qualified experts for international companies or general managers for small and start-up companies. We train graduates that fit the requirements of the industrial working life. There you will acquire engineering and human resource management skills, as well as knowledge in safety, economics and law, whilst working in an international environment, anywhere worldwide. The basic studies will provide you with a base for engineering skills. The professional studies familiarize students with the development of different tasks within an international industrial company. The studies help you develop and acquire leadership skills as well as knowledge in strategic resource management, advanced quality planning systems, research & development, innovation management, marketing, accounting and international logistics. Part of your studies will be organized in collaboration with Centria Research and Development, using laboratories, working on projects and international exhibition projects, thus creating as an authentic learning environment. Occupational titles: Project Manager, Purchasing manager, Marketing manager, Sales manager, Accounting manager, Production manager, Supply chain manager, Business controller Co-operation with companies: Accuser Oy, Alutec Oy, Camtronic Oy, ET-listat Oy, Ferral Components Oy, Junnikkalan Saha Oy, Kati Oy, Kivioja Engineering Oy, Maler Oy, Mecanova Oy, Nordic Aluminium Oy, Ojala Group, Premec Oy, Raita-Sport Oy, RD Welho Oy, Scanfil Oyj, Sievin Jalkine Oy, Sievi Tools Oy, Siipotec Oy, Solarkaihdin Oy, Stonel Oy, Tiivi Oy Tuition fees: By starting your studies in A September 2016 or January 2017, students from outside European economic area (EAA) do not need to pay any tuition fees. For their visa application, students must provide proof for their own living costs, travel expenses and other costs during their studies. The cost of living in Finland is on average comparable to the rest of Europe. Basically, for expenses such as rent, food and personal costs, you will need approximately 560 Euros per month, that is 12 x 560 = 6 720 Euros for one year. Centria UAS does not provide any financial help for students. [-]