In a highly competitive environment, companies must reorganize their business approach, thanks to the contribution of marketing.

In this context, these companies need specialized employees, including controlling the implementation of communication campaigns; direct marketing tools; conducting studies and commercial action in its entirety.

Your Profile

The profile for bachelor marketing is to have a commercial spirit, creative, inventive, curious, a spirit of initiative, teamwork and collaboration, with a persuasive power ...

Prerequisites :

The Bachelor program develops the tools and skills that students will need to manage the increasing challenges of the business world and, in particular, the areas of general management. Upon completion of this program, students have the foundation and skills to develop a successful career upon entering the workforce.

The Bachelor programs lay the foundations of general knowledge in language, mathematics, and social sciences to widen and increase appreciation of issues that affect student’s life and that may impact future career paths or development. Additionally, the program prepares students to analyze and develop an understanding of the many factors that affect a business situation and provides the tools to propose solutions to problems and opportunities. The program develops skills in the areas of accounting, finance, marketing, operations, human resources, and economics among others while developing communication skills and operating within a legal and ethical framework. The Bachelor of Marketing program places special emphasis in the marketing function and develops the skills needed to manage a sales force, design marketing plans and advertising campaigns among others All Bachelor programs require 120 credit hours for graduation. Students are expected to enroll in 12 to 15 credit hours per semester which would allow completion of all requirements in about 3 calendar years if enrolled continuously. The cost of tuition for the programs is $9,600.... [-]

Learn how to define a social media and content marketing strategy to communicate on all digital media

You want to find a job in marketing, upgrade your skills or digitize your profile to access the digital professions? This Bachelor ISG simplifies your access to a diploma from a recognized business school. This program will give you the experience of a business school in a flexible way, at your own pace, in a way perfectly suited to the pursuit of an activity. His pedagogy is based on the realization of professional projects for a concrete, effective and applicable learning of skills.

Participate in the definition of marketing and / or commercial strategies; Implement marketing and / or commercial strategies of the company; Master the tools and methods of project management; Contribute to the reporting and analytical monitoring activity of the company.... [-]

As a Marketing and Advertising Professional, you can apply your knowledge and develop yourself in:

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As a Marketing and Advertising Professional, you can apply your knowledge and develop yourself in:

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Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

The UIU program provides an integrated curriculum in marketing including:

Obtaining a marketing degree at UIU prepares you for careers in:... [-]