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Bachelor Programs in Marketing Studies in Germany 2022

Marketing managers are in global demand; the fields of branding, advertising, strategy and research require experts with specialist backgrounds and experience to shape the world we live in. Completing a Bachelor of Marketing in Germany can be the first step towards becoming an integral part of the global marketplace. Graduates with a Bachelors degree in Marketing have developed their conceptual an… Read more

Marketing managers are in global demand; the fields of branding, advertising, strategy and research require experts with specialist backgrounds and experience to shape the world we live in. Completing a Bachelor of Marketing in Germany can be the first step towards becoming an integral part of the global marketplace. Graduates with a Bachelors degree in Marketing have developed their conceptual and practical expertise in the functional profit drivers of marketing success: keeping good customer relationships, building relationships between organizations, benefiting society and developing brand value.

Major international brands based in Germany are familiar to consumers all over the world, whether they are in the car industry, clothing, sports equipment, food distribution/grocery or transport sectors. Bachelor of Marketing students in Germany have the opportunity to learn first-hand from the experts who were crucial to the development of globally recognized brands and their companies.

So why not scroll down and find out how your career plans can benefit from the essential knowledge and skills to be gained through a Bachelor of Marketing program in Germany? Click below to find out more about featured programs, today!

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IU International University of Applied Sciences – Online
Bad Honnef, Germany

The IU B.A. in International Management is the ideal way to start your international career. You’ll learn the fundamentals of business and gain expertise to tackle the challen ... +

The IU B.A. in International Management is the ideal way to start your international career. You’ll learn the fundamentals of business and gain expertise to tackle the challenges of management in the digital age. As processes and infrastructures change as a result of digitalisation and globalisation, you’ll possess agile and flexible management techniques to successfully lead teams, coordinate projects, and communicate with clients. With this degree, you can also specialise in areas like marketing, sales and public relations, accounting, financing or human resources. With IU, you can study100% online,on campus,or switch between both with ournewflexible studiesoption. -
BA
Full-time
Part-time
36 - 72 months
English
Online
 
Arden Study Centre, Berlin
Berlin, Germany

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the ... +

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need. -
BA
Full-time
4 years
English
Sep 2022
Campus
 
University of Europe for Applied Sciences
Iserlohn, Germany +2 More

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a ... +

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. -
BSc
Full-time
6 semesters
English
Aug 2022
Campus
 

Earn a scholarship worth up to $10,000

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Macromedia University of Applied Sciences
Berlin, Germany

Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany. -
BA
Full-time
7 semesters
English
Oct 2022
15 Aug 2022
Campus
 
Berlin School Of Business & Innovation
Berlin, Germany

This programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning and social media development. You can cho ... +

This programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning and social media development. You can choose between the three or four-year International Route. The four-year route will include a foundation year which will help you develop core knowledge of creative business and management. Additionally, you’ll be fully prepared for using English in academic work. -
BSc
Full-time
3 - 4 years
English
Oct 2022
Campus
 
Fresenius University of Applied Sciences
Cologne, Germany +5 More

Do marketing and digital media as well as advertising and PR awaken your passion? Do you have a great interest in communication and media management as well as content and dig ... +

Do marketing and digital media as well as advertising and PR awaken your passion? Do you have a great interest in communication and media management as well as content and digital marketing? Then choose the course media management and digital marketing at the Hochschule Fresenius . Get ready for the digital economy with this bachelor's degree and learn how to use media successfully. -
BA
Full-time
6 - 7 semesters
German
Oct 2022
Campus
 
AKAD University
Germany Online, Germany

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogeno ... +

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities. -
BA
Full-time
Part-time
36 - 48 months
German
Online
 
New European College
Munich, Germany

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Com ... +

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration! -
BBA
Full-time
3 - 4 years
English
22 Aug 2022
Campus