Bachelor's Degree in Marketing Studies in Australia

See Bachelor Programs in Marketing Studies in Australia 2018

Marketing Studies

Defined as the act of promoting or selling products or services for a business, organization or corporation, there is no dispute that the role of marketers is a crucial one. A Bachelor of Marketing undergraduate degree from a university or business school in Australia shows that the bearer has a detailed knowledge of the theory and practical skills necessary to plan, create, execute and manage effective marketing strategies from an ethical stance.

Bachelor of Marketing graduates engage in marketing research, studying marketing environments and segmentation; plan successful marketing strategies; use advanced technologies to develop effective marketing and they are experts at analyzing buying behavior. Companies and organizations across Australia and around the world appreciate the value of a highly qualified marketer for entry-level positions, whereas some Bachelor of Marketing graduates choose to continue their education at the post-graduate level to increase their salary expectations. Most Bachelor of Marketing programs at universities and colleges in Australia last three to four years and are offered on a full time or part time study basis. Additionally, students can choose to apply for a Bachelor of Marketing course in cities across Australia, including Adelaide, Brisbane, Melbourne and Sydney.

If you are interested in learning more about how you can enroll in a Bachelor of Marketing program at a school in Australia, simply scroll down and click to read more, today!

Read More

Bachelor of Business: Marketing

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities. [+]

The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities.

In Year 1 you will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, you will develop valuable business skills such as business law, accounting, and managing both people and organisations – essential skills required by a marketing professional.

In Year 2 you will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.... [-]


Bachelor of Business: Public Relations

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. [+]

The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. Learn all aspects of PR, from strategy to communications and events, whilst developing important business skills needed to succeed in any business context.

In Year 1 the Bachelor of Business will teach you PR brief development, social media management, crisis communications, PR writing and campaign development. You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. You will learn how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.... [-]


Bachelor of Advertising & Media

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising. [+]

The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media and media strategy.

Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising.

You will work in teams on real-world projects to gain deep insight into the areas of management, media and creative – and how these areas are increasingly intersecting.

... [-]

Bachelor of Communication in Advertising

University of Canberra
Campus Full time 6 semesters January 2018 Australia Canberra

Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. [+]

This course has been submitted for accreditation at the International Advertising Association and the Media Federation of Australia.

Let your creativity take you around the world

Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries.

Study our Bachelor of Communication in Advertising at UC and you will: gain a thorough knowledge of marketing communications with a focus on advertising, strategic brand management, and media and client relationships acquire essential skills for work both domestically and internationally explore how advertising works in the era of digital communication with integrated theoretical and practical activities. Work-integrated learning ... [-]

Bachelor of Communication (Advertising)

Charles Sturt University
Campus Full time Part time 3 - 6 years January 2018 Australia Port Macquarie Bathurst + 2 more

CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable. [+]

Are you ready for the dynamic and constantly changing world of advertising? Are you a creative problem solver who loves fast-paced teamwork and excels at communication?

CSU’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable.

This course equips you with solid skills for strategic planning, research and client management, in addition to the creative, media and channel communication skills required to be an effective and sought-after graduate.

Learn in authentic, intimate spaces with a real agency organisational culture and structure, not just a room full of computers and equipment with simulated activities.... [-]


Bachelor of Business in Marketing

Avondale College of Higher Education
Campus Full time Part time 3 years March 2018 Australia Cooranbong Wahroonga + 2 more

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. [+]

Bachelor of Business in Marketing Course Overview

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy.

Marketing Major Overview

Avondale’s marketing program will allow you to understand and utilise the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behaviour, strategic principles, and understanding external and internal factors that impact the performance of a business.... [-]


Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University
Campus Full time 3 years January 2018 Australia Perth

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The [+]

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.... [-]