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Compare 113 Bachelor Programs in Marketing Studies

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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113 Results in Marketing Studies

University of Tampa - Sykes College of Business

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. ... [+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]

USA Tampa
September 2019
Full-time
4 years
Campus
Lakeland University

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend ... [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]

USA Plymouth
September 2019
Full-time
4 years
Campus
Haute Ecole Libre De Bruxelles Ilya Prigogine À Bruxelles

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establish ... [+]

Communication techniques at the heart of the economic world and the media

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establishing and designing:

A communication plan and using in a relevant way the communication tools adapted to target audiences. A media plan in line with the company's strategy, and managing press relations , social networks , web and audiovisual information. Events tailored to the needs of the organization, plan tasks, manage teams, control the budget.

The knowledge of the professional environment and the perception of its socio-economic environment are essential elements to carry out its mission.... [-]

Belgium Brussels
September 2019
Full-time
6 semesters
Campus
Hong Kong Baptist University School of Communication

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, publ ... [+]

About

The Public Relations and Advertising Major provides opportunities for students to practise the art of effective integrated communication in both public relations and advertising contexts in different kinds of organizations. Students learn the theories and practices of informing consumers about practices, services or products, persuading stakeholders to reach mutual understanding and achieving a two-way dialogue to enhance brand engagement.

Concentrations

The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding, Organizational Communication, and Public Relations.... [-]

Hong Kong
September 2019
Full-time
4 years
Campus
Anderson University

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate st ... [+]

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.

Marketing Concentrations:

marketing strategy and tactics social media integrated branding and promotion global marketing music business event planning What kind of courses will I take? consumer behavior marketing research marketing management strategic management business law What kind of careers can I expect after graduation? Market Research Analyst Corporate Buyer International Market Research Purchasing Agent Marketing Manager [-]
USA Anderson
September 2019
Full-time
4 years
Campus
International Accelerator

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operation ... [+]

About Marketing

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small.

As a Marketing major, you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling.

This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.... [-]

USA Boston
September 2019
Campus
Burgundy School of Business

The program leads to a Bachelor’s degree fully recognized by the French Ministry of Education. This internationally oriented program allows students to acquire knowledge ... [+]

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3-year diploma:

Recognized in France and worldwide Accredited by French Ministry of Education Top 6 Best Bachelors in France (L'Etudiant 2018) Giving access to the Master degree or directly to the job market.

Our differences:

In 3 years, our Bachelor programmes offer you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 months working placement periods.... [-]

France Dijon Lyon
September 2019
Full-time
3 years
Campus
University of Central Missouri

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by nat ... [+]

One degree, a world of opportunities

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by national data from the Public Relations Society of America. It prepares students to be successful in a variety of careers. As a student in the PR program, you can expect to receive personal attention from faculty members, gain real-world experiences through internships and in-class clients, and learn valuable skills sets for your future career.

Public relations is the voice behind the voice. When organization image, reputation, brand story or crisis response resonates positively with you, public relations professionals are behind the scenes making sure the right messages are told. They are masters of relationships and strategic messaging. Public relations professionals are needed by all industries. Great public relations careers take place in business-to-business, business-to-consumer, business-to-government, for-profit, non-profit and social enterprise environments.... [-]

USA Warrensburg
May 2019
Full-time
4 years
Campus
Jeddah International College

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of mar ... [+]

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.

This program will also expand the perceptions of international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.... [-]

Saudi Arabia Jeddah
September 2019
Full-time
8 semesters
Campus
United International College

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a pr ... [+]

Introduction Programme Aims, Objectives, and Learning Outcomes

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business, and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.... [-]

China Zhuhai
September 2019
Full-time
Campus
Upper Iowa University

Why study Marketing? ... [+]

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Organize, lead and plan Conduct an analytical approach to marketing research Lead and communicate effectively Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

Consumer behavior Research Strategy Marketing communication Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:... [-]

USA Fayette
September 2019
Full-time
4 years
Campus
Online
Fontys University of Applied Sciences

International Marketing is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such ... [+]

Course description

International Marketing is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing. You will also found your own company in a project called Mini Company. In this project you will work in various positions in a real company. A good marketer is a great networker. That’s why you will do a lot of group assignments during the course. In the end, it’s about your qualities, so you will be tested individually in exams. As an International Marketing student, you will gradually transform into a marketing expert with experience in working in an international environment. The study programme includes two internships which you can complete in the Netherlands or abroad. You will gain further international experience on our campus where you will meet lots of students from over 50 countries!... [-]

Netherlands Venlo
September 2019
Full-time
48 months
Campus
Budapest Metropolitan University

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how ... [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:

Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.... [-]

Hungary Budapest
September 2019
Full-time
7 semesters
Campus
Inscape Education Group

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication spec ... [+]

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment.

The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals.

Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice.... [-]

South Africa Cape Town Durban Midrand Pretoria  + 1 More
February 2019
Full-time
3 years
Campus
YKBS LTD

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management posi ... [+]

About

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management positions.The underlying focus of the Honours program is to integrate marketing to the business imperatives of the organization. The program provides learners with advanced skills sets to work innovatively in a dynamic marketing environment.

Duration

1 Year

NQF Level

National Qualifications Framework Level 8 (120 credit points)

Entry requirements

A Bachelor’s degree or equivalent NQF level 7 qualification.

Mode of delivery

Supported distance learning.

Career opportunities General Manager Corporate Manager Public service Manager Marketing Manager Sales Manager Consultant Assessment ... [-]
Mauritius Vacoas-Phoenix
August 2019
1 year
Online