Bachelor Programs in Marketing Studies

Compare 120 Bachelor Programs in Marketing Studies

Marketing Studies

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2018 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

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The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Communication in Advertising

University of Canberra
Campus Full time 6 semesters January 2018 Australia Canberra

Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. [+]

This course has been submitted for accreditation with the International Advertising Association and the Media Federation of Australia. Let your creativity take you around the world Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. Study our Bachelor of Communication in Advertising at UC and you will: gain a thorough knowledge of marketing communications with a focus on advertising, strategic brand management, and media and client relationships acquire essential skills for work both domestically and internationally explore how advertising works in the era of digital communication with integrated theoretical and practical activities. Work-integrated learning During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections. Career Opportunities Advertising account executive Advertising/marketing analyst Brand/product manager Communication strategist/planner Copywriter Direct marketing coordinator Fundraising officer Media planner Marketing communication coordinator Marketing/media analyst Promotion coordinator Social media coordinator Sponsorship coordinator Sales coordinator Course specific information Standard entry to this course is by ATAR score however you can also apply via portfolio entry: canberra.edu.au/arts-design/portfolio-entry. Course Requirements Required - 39 credit points as follows MJ0227 Major in Advertising (18cp) (18 credit points) Required Units - Must pass 3 credit points as follows 9488... [-]

Bachelor of Digital Marketing

Harbour.Space
Campus Full time 3 years Open Enrollment Spain Barcelona

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]

Bachelors in Marketing Studies. This program is taught in ENGLISH. Great ideas bloom or wither depending on whether a digital marketing strategy can communicate them. The Harbour.Space Digital Marketing Bachelor’s program is an intensive and hands-on degree that gives students the skills they need to successfully position a product or service in today’s over-saturated sea of communications. Upon completing our Bachelor of Digital Marketing program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. PROGRAM STRUCTURE 1 Year In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundation knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear. Modules Digital Media Evolution Business Fundamentals Competitive Firm Strategies Marketing Fundamentals Macroeconomics Microeconomics Consumer Behaviour Introduction to Statistical Methods Master Classes with Leading Practitioners Digital Marketing as Part of the Overall Marketing Mix Financial Accounting Managerial Accounting History Of Design English for the Industry Leadership & Group Dynamics Introduction to Programming for Marketing Professionals Big... [-]

Bachelor of Advertising & Media

Macleay College
Campus Full time Part time 2 - 4 years February 2018 Australia Sydney Melbourne + 2 more

Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising. [+]

The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media and media strategy.

Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising.

You will work in teams on real-world projects to gain deep insight into the areas of management, media and creative – and how these areas are increasingly intersecting.

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Bachelor Public Relations

Vysoká Škola Mezinárodních a Veřejných Vztahů Praha
Campus Full time Part time 3 years September 2018 Czech Republic Prague + 1 more

Public Relations is an accredited specialty in the field of Public Administration and Public Relations. The school responds to this growing profile of communication and influence in society. The completion of the PR and specialization profile creates the prerequisites for a qualified influence in the field of communication and influence of the company at all levels. [+]

Three-year bachelor study in full-time or combined form

FOCUS STUDY

Public Relations is an accredited specialty in the field of Public Administration and Public Relations. The school responds to this growing profile of communication and influence in society. The completion of the PR and specialization profile creates the prerequisites for a qualified influence in the field of communication and influence of the company at all levels. Graduates apply not only in companies specialized in these activities, but also in the media, in state administration and self-government institutions, in regional and local institutions, political parties,

Profile items Theory and Practice of PR Analysis of media content Medial communication Marketing comunication Genesis and PR basics Fundamentals of marketing ... [-]

Bachelor in International Sales and Marketing

International Business College Mitrovica (IBCM)
Campus Full time Part time October 2018 Kosovo Mitrovica

The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]

Bachelor in International Sales and Marketing The IBCM International Sales and Marketing (ISM) programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. The ISM programme will equip you with the problem solving and entrepreneurial mind-set that you need to succeed. International and accredited degrees The programme is taught in English and is based on the European Credit Transfer System (ECTS). The courses are internationally recognized and transferable. All IBCM Students receive a double degree. This means that you will get a diploma from IBCM and a diploma from our partner institution, Lillebaelt Academy for Professional Higher Education in Denmark. The Marketing & Management Department offers two qualifications: Bachelor degree in International Sales & Marketing: 3.5 years/7 semesters (210 ECTS) Academy Professional (AP) degree in Marketing & Management: 2 years/4 semesters (120 ECTS) Real work experience You will have the flexibility to focus on an industry that is interesting to you. This includes mandatory work experience through two three-month, full-time internships (which take place during your fourth and seventh semester of studies). This experience, highly valued by our students, ensures that you have the skills to make a positive impact working in the real world. Rich and varied programme As an ISM student, you will gain knowledge and skills in a wide range of business-focused areas. In your first and second semester, the units studied include: Effective Communication, Strategic Marketing, Organizational Behavior, and Principles of Entrepreneurship. In your third semester... [-]

Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2018 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

Bachelors in Marketing Studies. Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions. The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. Students enrolling in the programme BSc, specialization Marketing have (during their studies) the possibility to participate in a Double-Degree programme and spend a part of their studies at a foreign, partner university.The undergraduate programme also offers an excellent springboard for further education on master level. Students are encouraged to enrich and upgrade their knowledge by enrolling in any of our Master programmes. [-]

Marketing

International Accelerator
Campus September 2018 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions. What to Expect Freshman Year: In your freshman and sophomore years, you’ll concentrate on courses drawn from the University’s core curriculum. You’ll hone your writing and critical thinking skills and get introduced to some business basics: analytics, economics and accounting. Sophomore Year: Don’t hesitate to stop by the Office of Professional and Career Development. Even if you’re sure of your major and the kind of work you’d like after graduation, the career coaches can help you with an internship and job interviews. Junior Year: Your junior year will start with the principles courses. By the second semester you’ll have the opportunity to choose from several electives and begin to focus on those areas of marketing that interest you the most. By year’s end you’ll be ready to look for an internship to further develop and explore those interests. Senior Year:... [-]

Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2018 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Bachelors in Marketing Studies. Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals. Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice. Consumables cost 1st year (+-R1000) **estimates only Continuous project based assessment Digital and print portfolio submissions in 2nd and 3rd year Final years graduate in December Degree candidates can go on to apply for post graduate studies pending they meet the application and entrance requirements of the relevant Institution. Our programmes are quality assured and standardised across all Inscape campuses nationally. You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd year studies at another specialised Inscape campus. What is included in the course MacBook * optional Wacom tablet Software licenses (as per programme requirements) Prescribed textbooks 1st year preliminary art equipment Online library subscription Digital study guides and courseware Internet connectivity Excluded Monthly consumables Digital... [-]

Bachelor in Marketing

Avicenne Private Business School (APBS)
Campus Full time 6 semesters September 2018 Tunisia Tunis

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. [+]

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. Admission Requierements Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by APBS. Skills Acquired It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising. Further Studies Those who have a Bachelor of Marketing may pursue an MBA in Marketing and Business Intelligence with the goal of advancement in their jobs. MAJOR COURSES Semester 5 Analysis of consumer behavior Marketing Communication Management Product – Price Marketing research system Sales force management and negotiation Econometrics Strategic management Presentation of technical and professional documents English Semester 6 Strategy and marketing plan Distribution International Marketing Data Analysis for Marketing Management and budgetary control Marketing themes Business games Public oral communication English Thesis [-]

Bachelor in Marketing

Trevecca Nazarene University
Campus Full time September 2018 USA Nashville

The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. [+]

Bachelors in Marketing Studies. Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. Trevecca's marketing concentration is built around a business administration core. This will provide you with extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills. Marketing is about helping people better understand their situations and providing them with accurate and timely solutions to their problems. Requires marketing courses in consumer behavior, sales fundamentals, advertising management, marketing research, and marketing management will equip you to do just that. At Trevecca, you will not only encounter classic marketing theories and practices, but you will also be exposed to many of the latest marketing strategies and methods. You will take courses in Internet marketing and international marketing--two of today's most exciting areas in marketing--as well as a technology course in databases and spreadsheets. Nashville offers many opportunities for marketing internships, which often lead to good jobs. One recent graduate turned an internship with the Nashville Predators into a full-time job managing the sale of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchisee into a position as a corporate... [-]

Bachelor of Business (Marketing)

James Cook University Singapore
Campus Full time 2 - 4 years November 2017 Singapore

Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. [+]

With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving. Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions. The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing. The Bachelor of Business (Marketing) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management and Entrepreneurship, Tourism Management and Hospitality Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year. Subjects Core Subjects Accounting for Decision Making Economics for Sustainable Business Business Data Analysis and Interpretation Business, Environment and Society in the Tropics Contemporary Business Communications Managing Consumer Markets Business Law plus one of the following: Professional Internship* Multidisciplinary Project Independent Project *where applicable Major Subjects Consumer Behaviour Integrated Marketing Communications Interactive Marketing Research and Decision Making for Business International... [-]

Marketing Course

The University of Kansas
Campus Full time September 2018 USA Lawrence

As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. [+]

Bachelors in Marketing Studies. As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important that you develop skills in all areas while also gaining experience to gauge your interests in various jobs. [-]

Marketing Degree

Universidad Tecmilenio
Campus Full time 8 semesters July 2018 Mexico Chihuahua Culiacan Mazatlán Guadalajara Cancún Veracruz Puebla Queretaro Durango Campus Cuernavaca Mexico State Mexico City Monterrey Ciudad Juárez Nuevo Laredo + 14 more

Develop innovative strategies that impact for the benefit of consumers and businesses. [+]

Graduate Profile

By graduating from Marketing, you are able to:

Use statistical and forecasting tools to identify the needs and desires of consumers. Select the most profitable market segments by their potential consumption. Develop and implement strategies that respond to the fi nancial objectives of companies, respecting the interests of the community and stakeholders. Develop products and services with a focus on social responsibility, which meet the needs of consumers and contribute to the growth of companies. Conceptualize and implement strategies that allow long-term relationships with the target consumers of companies. Labor Field

As a Marketing professional, you can apply your knowledge and develop yourself in:... [-]


Bachelor of Marketing

Lakeland University
Campus Full time September 2018 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]

Bachelors in Marketing Studies. Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley. “I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.” A hybrid major As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art. Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base. As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the... [-]