Bachelor Programs in Marketing Studies

Compare 115 Bachelor Programs in Marketing Studies

Marketing Studies

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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Bachelor of Communication in Public Relations and Advertising

Hong Kong Baptist University School of Communication
Campus 4 years September 2019 Hong Kong

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit). [+]

Bachelors in Marketing Studies. About

The Public Relations and Advertising Major provides opportunities for students to practise the art of effective integrated communication in both public relations and advertising contexts in different kinds of organizations. Students learn the theories and practices of informing consumers about practices, services or products, persuading stakeholders to reach mutual understanding and achieving a two-way dialogue to enhance brand engagement.

Concentrations

The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding, Organizational Communication, and Public Relations.... [-]


Bachelor in Marketing

University of Tampa - Sykes College of Business
Campus Full time 4 years September 2019 USA Tampa

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.

[+]

The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]


Bachelor of Marketing

EAN - Escuela Argentina de Negocios
Campus Full time 3 - 4 years March 2019 Argentina Buenos Aires

EAN offers a curriculum for University Analysts and Marketing Graduates legitimated by an Advisory Board of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of the students is carried out through the analysis of real cases of companies associated with EAN, which expose their problems for their treatment within the framework of the subjects. [+]

Titles

Intermediate/>

University Analyst in Marketing (3 years)

Final/>

Bachelor of Marketing (4 years)

Study Plan approved by Resol. ME Nº 1721/04 - Modif. Note NO2017-02829872-APN-DNGU # ME

Face-to-face modality. Undergraduate degree/>

The entry to EAN is unrestricted although the applicant must meet the following admission requirements:

Interview with pedagogical advisor.Attendance to talk of professional responsibilities with the Director of the Career.Assistance to institutional presentation by the Rector.Participation of the entrance course: Introduction to the Sciences of the AdministrationIn addition to the documentation requirements stipulated in the internal regulationsGeneral considerations/>... [-]

Bachelor of Communication Arts in Advertising and Public Relations

Stamford International University
Campus Full time 42 months March 2019 Thailand Bangkok

The Advertising and Public Relations major is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence. [+]

Overview

The Advertising and Public Relations major is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

Our dynamic program is taught and designed by professionals with considerable media industry experience – both in Thailand and internationally. Our alumni have had, and continue to have, incredibly successful careers across a wide spectrum of media professions.... [-]


Bachelor Luxury - Trade Trades

Institut Supérieur de Marketing du Luxe - SUP de LUXE
Campus Full time 3 years October 2019 France Paris

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility. [+]

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.

Associating a rigorous academic education of the fundamentals of the company to the technical disciplines of the trade of the products with high added value, the 3 years of this Bachelor also give a priority to a transmission of the know-being and know-how, artistic culture, art of live, behavioral techniques, multicultural openness ...

Regular meetings with industry professionals bring to this program what has been the success of Sup de Luxe for 30 years: the recognition of brands and houses and the interest they have in providing future employees.... [-]


Bachelor in Marketing and International Business

Jeddah International College
Campus Full time 8 semesters September 2019 Saudi Arabia Jeddah

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior. [+]

This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.

This program will also expand the perceptions of international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.... [-]


Bachelor in Public Relations

University of Central Missouri
Campus Full time 4 years January 2019 USA Warrensburg

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by national data from the Public Relations Society of America. [+]

One degree, a world of opportunities

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by national data from the Public Relations Society of America. It prepares students to be successful in a variety of careers. As a student in the PR program, you can expect to receive personal attention from faculty members, gain real-world experiences through internships and in-class clients, and learn valuable skills sets for your future career.

Public relations is the voice behind the voice. When organization image, reputation, brand story or crisis response resonates positively with you, public relations professionals are behind the scenes making sure the right messages are told. They are masters of relationships and strategic messaging. Public relations professionals are needed by all industries. Great public relations careers take place in business-to-business, business-to-consumer, business-to-government, for-profit, non-profit and social enterprise environments.... [-]


Bachelor of Marketing

Lakeland University
Campus Full time 4 years September 2019 USA Plymouth

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression. [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]


Bachelor in Marketing

Anderson University
Campus Full time 4 years September 2019 USA Anderson

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study. [+]

Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.

Marketing Concentrations:

marketing strategy and tactics social media integrated branding and promotion global marketing music business event planning What kind of courses will I take? consumer behavior marketing research marketing management strategic management business law What kind of careers can I expect after graduation? Market Research Analyst Corporate Buyer International Market Research Purchasing Agent Marketing Manager [-]

Bachelor in Marketing & Business

Burgundy School of Business
Campus Full time 3 years September 2019 France Dijon Lyon + 1 more

The program leads to a Bachelor’s degree fully recognized by the French Ministry of Education. This internationally oriented program allows students to acquire knowledge and understanding of different areas of marketing and business, and to develop their professional skills. [+]

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3-year diploma:

Recognized in France and worldwide Accredited by French Ministry of Education Top 6 Best Bachelors in France (L'Etudiant 2018) Giving access to the Master degree or directly to the job market.

Our differences:

In 3 years, our Bachelor programmes offer you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 months working placement periods.... [-]


Bachelor of Public Relations

Haute Ecole Libre De Bruxelles Ilya Prigogine À Bruxelles
Campus Full time 6 semesters September 2019 Belgium Brussels

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establishing and designing [+]

Communication techniques at the heart of the economic world and the media

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establishing and designing:

A communication plan and using in a relevant way the communication tools adapted to target audiences. A media plan in line with the company's strategy, and managing press relations , social networks , web and audiovisual information. Events tailored to the needs of the organization, plan tasks, manage teams, control the budget.

The knowledge of the professional environment and the perception of its socio-economic environment are essential elements to carry out its mission.... [-]


Bachelor of Business Administration (Hons) in Marketing Management

United International College
Campus Full time September 2019 China Zhuhai

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context. [+]

Introduction Programme Aims, Objectives, and Learning Outcomes

This programme aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Programme prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business, and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.... [-]


Bachelor of Design specialising in Marketing and Communication Design

Inscape Education Group
Campus Full time 3 years February 2019 South Africa Cape Town Durban Midrand Pretoria + 3 more

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]

Modern-day marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment.

The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and global communication, public relations, advertising, brand management and sales and distribution and combines this with innovative design thinking and design fundamentals.

Graduates will be able to tackle all aspects of marketing management, strategies and implementation and combine this with a thorough understanding of the theoretical concepts and implications of design conventions applied to professional design practice.... [-]


Bachelor in Marketing

Upper Iowa University
Online Campus Full time 4 years September 2019 USA Fayette + 1 more

Why study Marketing? [+]

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Organize, lead and plan Conduct an analytical approach to marketing research Lead and communicate effectively Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

Consumer behavior Research Strategy Marketing communication Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:... [-]


Marketing

International Accelerator
Campus September 2019 USA Boston

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]

About Marketing

Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products drive successful businesses, large and small.

As a Marketing major, you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling.

This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.... [-]