The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.
With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.
If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more.[+]
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.... [-]
Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries. [+]
Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed. [+]
Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising. [+]
The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media and media strategy.
Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising.
You will work in teams on real-world projects to gain deep insight into the areas of management, media and creative – and how these areas are increasingly intersecting.... [-]
Public Relations is an accredited specialty in the field of Public Administration and Public Relations. The school responds to this growing profile of communication and influence in society. The completion of the PR and specialization profile creates the prerequisites for a qualified influence in the field of communication and influence of the company at all levels. [+]
Three-year bachelor study in full-time or combined form
Public Relations is an accredited specialty in the field of Public Administration and Public Relations. The school responds to this growing profile of communication and influence in society. The completion of the PR and specialization profile creates the prerequisites for a qualified influence in the field of communication and influence of the company at all levels. Graduates apply not only in companies specialized in these activities, but also in the media, in state administration and self-government institutions, in regional and local institutions, political parties,Profile items Theory and Practice of PR Analysis of media content Medial communication Marketing comunication Genesis and PR basics Fundamentals of marketing ... [-]
The IBCM International Sales and Marketing programme specializes in business studies with a strong focus on international marketing, economics, communications, organization management and entrepreneurship and innovation. [+]
Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]
Business begins with the sale of a product. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. [+]
Modern day Marketers integrate the principles of marketing with technology to communicate messages in a rapidly changing environment. The Marketing and Communication specialisation offers students an integrated approach to the traditional marketing principles in: Marketing strategy and analysis, consumer behaviour, integrated marketing communications, trends and segmentation, economics, organisational and... [+]
The Bachelor of Marketing provides a versatile qualiﬁcation focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. [+]
The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. [+]
Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. [+]
As a marketing student at KU, you will prepare to take on a variety of fast-paced, ever-changing work in the field. [+]
Develop innovative strategies that impact for the benefit of consumers and businesses. [+]
By graduating from Marketing, you are able to:Use statistical and forecasting tools to identify the needs and desires of consumers. Select the most profitable market segments by their potential consumption. Develop and implement strategies that respond to the fi nancial objectives of companies, respecting the interests of the community and stakeholders. Develop products and services with a focus on social responsibility, which meet the needs of consumers and contribute to the growth of companies. Conceptualize and implement strategies that allow long-term relationships with the target consumers of companies. Labor Field
As a Marketing professional, you can apply your knowledge and develop yourself in:... [-]
Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression... [+]