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Compare 103 Bachelor Programs in Marketing Studies

The field of Marketing refers to the understanding of consumer behavior in regards to consumption of products and services, and the strategies of sales and communication used in persuading consumers to use a product or service. A Bachelor of Marketing degree can be the start of a rewarding career in the field of marketing.

With a Bachelor of Marketing degree, students not only gain the skills and knowledge necessary to enter the field of marketing, but also gain a strong foundation in business. Through coursework focused on topics such as marketing behavior and research, advertising, e-commerce, and global marketing, to name a few, students pursuing a Bachelor of Marketing learn the fundamentals needed to be successful. Graduates with a Bachelor of Marketing have many opportunities to start their career, whether it is in a small business, large corporation, or non-profit organization.

If you are considering a career in business, consider a Bachelor of Marketing. There are many programs to suit your needs, just take a look at the options below!

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103 Results in Marketing Studies

Lakeland University

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend ... [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]

USA Plymouth
September 2020
Full-time
4 years
Campus
Haute Ecole Libre De Bruxelles Ilya Prigogine À Bruxelles

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establish ... [+]

Communication techniques at the heart of the economic world and the media

Interface between the management and the internal and external public, the public relations manager is responsible for managing the image of his organization by establishing and designing:

A communication plan and using in a relevant way the communication tools adapted to target audiences. A media plan in line with the company's strategy, and managing press relations , social networks , web and audiovisual information. Events tailored to the needs of the organization, plan tasks, manage teams, control the budget.

The knowledge of the professional environment and the perception of its socio-economic environment are essential elements to carry out its mission.... [-]

Belgium Brussels
September 2020
French
Full-time
6 semesters
Campus
Hong Kong Baptist University School of Communication

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, publ ... [+]

Bachelors in Marketing Studies. About

The Public Relations and Advertising Major provides opportunities for students to practice the art of effective integrated communication in both public relations and advertising contexts in different kinds of organizations. Students learn the theories and practices of informing consumers about practices, services or products, persuading stakeholders to reach mutual understanding and achieving a two-way dialogue to enhance brand engagement.

Concentrations

The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding, Organizational Communication, and Public Relations.... [-]

Hong Kong
September 2020
Full-time
4 years
Campus
Burgundy School of Business

The program leads to a Bachelor’s degree fully recognized by the French Ministry of Education. This internationally oriented program allows students to acquire knowledge ... [+]

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3-year diploma:

Recognized in France and worldwide Accredited by French Ministry of Education Top 6 Best Bachelors in France (L'Etudiant 2018) Giving access to the Master degree or directly to the job market.

Our differences:

In 3 years, our Bachelor programmes offer you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 months working placement periods.... [-]

France Dijon Lyon
September 2020
Full-time
3 years
Campus
Stamford International University

The Advertising and Public Relations major is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will lea ... [+]

Overview

The Advertising and Public Relations major is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

Our dynamic program is taught and designed by professionals with considerable media industry experience – both in Thailand and internationally. Our alumni have had, and continue to have, incredibly successful careers across a wide spectrum of media professions.... [-]

Thailand Bangkok
November 2019
Full-time
42 months
Campus
Budapest Metropolitan University

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how ... [+]

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:

Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.... [-]

Hungary Budapest
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Full-time
7 semesters
Campus
Saint Mary's University of Minnesota

Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales. Course work explores the exch ... [+]

Marketing Major

Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales.

Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services, and ideas in a global marketplace.

Career Options

Advertising, marketing, and public relations managers; buyers and purchasers; management; consultants; market and survey researchers; sales supervisors; top executives.

High School Preparation

Business; Calculus; Computer Applications; English; Macroeconomics; Microeconomics; Psychology; Statistics.... [-]

USA Winona
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Full-time
9 months
Campus
Fontys University of Applied Sciences

Marketing Management is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as ... [+]

Course description

Marketing Management is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing. You will also found your own company in a project called Mini Company. In this project you will work in various positions in a real company. A good marketer is a great networker. That’s why you will do a lot of group assignments during the course. In the end, it’s about your qualities, so you will be tested individually in exams. As a Marketing Management student, you will gradually transform into a marketing expert with experience in working in an international environment. The study programme includes two internships which you can complete in the Netherlands or abroad. You will gain further international experience on our campus where you will meet lots of students from over 50 countries!... [-]

Netherlands Venlo
February 2020
Full-time
48 months
Campus
Upper Iowa University

Why study Marketing? ... [+]

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Organize, lead and plan Conduct an analytical approach to marketing research Lead and communicate effectively Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

Consumer behavior Research Strategy Marketing communication Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:... [-]

USA Fayette
September 2020
Full-time
4 years
Campus
Online
Willem de Kooning Academy

Willem de Kooning Academy is the only art academy in The Netherlands that has a major in Advertising. WdKA will teach you to be an all-rounder with a strong conceptual tw ... [+]

Willem de Kooning Academy is the only art academy in the Netherlands that offers a major in Advertising.

Fancy a career in advertising & creative thinking? Choose the Willem de Kooning Academy in Rotterdam! Our students, tutors and alumni regularly hit the limelight by winning international awards and nominations. You will learn to become an all-around advertising or conceptual creative, the linchpin between interdisciplinary creatives and clients. You have a strong vision, passion and drive, and are always on the ball with the latest news, art, brands, and trends. You have a flair for communication and media strategies and a knowledge of creative, technical possibilities.

... [-]
Netherlands Rotterdam
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Full-time
Campus
YKBS LTD

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management posi ... [+]

About

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management positions.The underlying focus of the Honours program is to integrate marketing into the business imperatives of the organization. The program provides learners with advanced skills sets to work innovatively in a dynamic marketing environment.

Duration

1 Year

NQF Level

National Qualifications Framework Level 8 (120 credit points)

Entry requirements

A Bachelor’s degree or equivalent NQF level 7 qualification.

Mode of delivery

Supported distance learning.

Career opportunities General Manager Corporate Manager Public service Manager Marketing Manager Sales Manager Consultant Assessment ... [-]
Mauritius Vacoas-Phoenix
August 2020
1 year
Online
London School of Design and Marketing (PT)

In a globalized world with enormous competitiveness, companies need to differentiate themselves and acquire specialized human resources. This increases the demand for hig ... [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the Degree in Marketing?

In a global era and with enormous competitiveness, companies need to differentiate themselves and acquire specialized human resources. This need increases the demand for highly qualified professionals with advanced marketing skills, strong problem solving skills, and strategic and creative thinking.

The degree in Marketing from the London School of Design and Marketing will be a significant step in your career, giving you three main tools:... [-]

United Kingdom London
Request Info
Full-time
30 months
Online
Universidad Autónoma de Guadalajara

Study Marketing in UAG. He studied at the best university in Guadalajara. You'll be a strategist with a strong academic, able to identify consumer needs and develop busin ... [+]

Study Marketing in UAG

He studied at the best university in Guadalajara

You'll be a strategist with a strong academic, able to identify consumer needs and develop business plans preparation. You will use market related tools to meet and exceed the expectations of customers seeking a balance between the objectives of the organization and the market. You will carry out market research and will develop products and services proven profitability.

Professional marketers develop in various business areas.

Desirably you have some of the following characteristics:

Ability to visualize processes. Easy to identify and solve problems. innovative attitude. Creativity, sensitivity and empathy. Sense of social responsibility. Good morals and professional ethics. Ability to research and objective analysis. Theoretical sense, dialogue and grower relations. Enthusiasm for the use of numerical skills and knowledge. Observation skills and sensitivity to detect needs, desires and behavior of people. Curriculum ... [-]
Mexico Guadalajara
July 2020
Spanish
Full-time
40 months
Campus
University of New York in Prague (UNYP)

This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation ... [+]

Reach the right audiences with a degree in Business Administration – Marketing

This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.

This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.

Course Content ... [-]
Czech Republic Prague
September 2020
Full-time
3 years
Campus
VIA University College

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and ... [+]

Brief Introduction

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA top-up.

You will learn about the changing nature of the market, and how to give a brand a commercial dimension and ensure that the target group cannot avoid hearing about it. You learn to employ different marketing channels – from homepages to outdoor commercials – and how the respective channels help the brand achieve the right position in the market.

The teaching includes a combination of cases and true-to-life issues related to fashion and lifestyle companies.

You will also acquire competencies in order to supervise and develop brands in an independent manner. Working out suggested solutions and implementing them in practice, both visually and communicatively, will also be one of your major qualifications. You will be able to establish the right position for the brand and see to it that new concepts fall in line with the values of the brand.... [-]

Denmark Herning
Request Info
Full-time
7 semesters
Campus