Bachelor Programs in Marketing Communication

Compare 5 Bachelor Programs in Marketing Communication

Marketing Communication

A bachelor’s degree builds on the foundation of a secondary education to provide more in-depth knowledge and training in a chosen field. The degree is a requirement for many careers, and can be used to lay the groundwork for further studies at the graduate level. A bachelor’s generally takes three to four years to complete.

What is a Bachelor in Marketing Communication? Students who pursue this field are embarking on a fast-paced and exciting career. Marketing communication professionals increase interest for brand names and products, create ad campaigns, and integrate various media exposures for consistency. Training may include class work as well as an internship, providing both theoretical and practical instruction. The program concentrates on developing written and oral language proficiency with an emphasis on relating ideas and information. Courses explore all modes of communication and human interaction. Students gain an understanding of public relations, print journalism, and the various forms of social media. Studies also include business subjects such as marketing strategy and communications management.

Personal benefits of the program include development of better communication skills. This leads to increased clarity in expression of thoughts and ideas. Studies in human interaction can improve interpersonal relations through a heightened awareness of how others perceive what they see and hear.

Bachelor programs in marketing communication are available worldwide and differ in length and course requirements. Cost varies according to school, location, and curriculum. Students should research their options and select the opportunity that best meets their needs and goals.

Career prospects for graduates are excellent. Businesses and organizations are in need of professionals to integrate marketing campaigns and stay abreast of new ways of advertising. Examples of job descriptions include communications advisor, marketing planner, public relations specialist, and communications manager. Global opportunities are available with international firms. Students can also specialize in digital media or mass communications, opening further opportunities in journalism, broadcasting, and e-commerce.

To begin your career in the dynamic field of marketing communication, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor in Communications

Wilson College
Campus September 2018 USA Chambersburg

The communications program at Wilson College balances critical thinking, media theory and writing skills for use in both traditional media markets and today’s emerging digital media forms. [+]

Amplify your message on every platform

From journalistic writing and legal media issues to media theory, students study the foundations of communications and apply that learning in traditional and digital media environments. In the process, students learn the fundamentals of marketing and advertising while creating content for both print and digital media publications.

Program highlights

Wilson College communications graduates gain an array of marketable skills:

AP Style Print and online media design Public relations Advertising Technical skills for use on traditional and electronic media Computer programming Graphic and website design Photography Marketing Internships in communications ... [-]

Bachelor in Marketing & Communication Management

Zagreb School of Business
Campus Full time 3 years October 2018 Croatia Zagreb

Zagreb School of Business offers a professional study of marketing and communication that takes 3 years and earns a student 180 ECTS points upon completion of the programme. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/baccalaureate in marketing and communications (bacc.oec.) and specialized graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (M.A. in Economics) in marketing and communications. Courses can be taken by regular and external students. The courses are aligned with the Bologna declaration principles, which enables studentsto switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers. The specifics of this study are in its interdiscipli­nary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media, and journalism. The success of the programme is focused on the vision of integrated communication in companies and public institutions in the non­profit sector.... [-]


Bachelor in Marketing & Communication (IBA)

Wittenborg University of Applied Sciences
Campus Full time 3 - 4 years Open Enrollment Netherlands Apeldoorn Austria Vienna + 2 more

Bachelor of International Business Administration students complete a series of broad marketing modules, however, those students who choose the pathway (specialisation) Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. [+]

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the pathway (specialisation) Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.... [-]


Bachelor in English and IT-based Marketing Communication

University College South Denmark
Campus Full time 7 semesters September 2018 Denmark Haderslev

With a degree in English and IT-based Marketing, you can work as a communication adviser in an international organisation or as a marketing planner specialised in marketing in... [+]

Bachelor in English and IT-based Marketing Communication

When it comes to training communicators, Denmark is up-front. At University College South Denmark in Haderslev you will receive high-quality theoretical instruction and one semester of supervised professional experience during your studies.

Theory and practice

At University College Syddanmark we offer you the most updated degree in business English and communication with a special focus on integrating the latest social media in a communication/marketing strategy. Our programme consists of a theoretical part and a practical part. It is our aim that our students get a strong theoretical foundation while at the same time experiencing an in-depth understanding of how to apply these theories in real life situations.... [-]


Bachelor of Communication (Hons) (Marketing Communication)

HELP University
Campus Full time 3 years August 2018 Malaysia Kuala Lumpur

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing, and management perspectives into advertising. [+]

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing, and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.

What are the career prospects?

Marketing planning Advertising Public relations Event marketing Broadcasting and publishing Investor relations Sales and promotions Database marketing Market research Non-profit organizations Branding and product planning Client servicing Media planning and buying Copywriting ... [-]