A bachelor’s degree builds on the foundation of a secondary education to provide more in-depth knowledge and training in a chosen field. The degree is a requirement for many careers, and can be used to lay the groundwork for further studies at the graduate level. A bachelor’s generally takes three to four years to complete.
What is a Bachelor in Marketing Communication? Students who pursue this field are embarking on a fast-paced and exciting career. Marketing communication professionals increase interest for brand names and products, create ad campaigns, and integrate various media exposures for consistency. Training may include class work as well as an internship, providing both theoretical and practical instruction. The program concentrates on developing written and oral language proficiency with an emphasis on relating ideas and information. Courses explore all modes of communication and human interaction. Students gain an understanding of public relations, print journalism, and the various forms of social media. Studies also include business subjects such as marketing strategy and communications management.
Personal benefits of the program include development of better communication skills. This leads to increased clarity in expression of thoughts and ideas. Studies in human interaction can improve interpersonal relations through a heightened awareness of how others perceive what they see and hear.
Bachelor programs in marketing communication are available worldwide and differ in length and course requirements. Cost varies according to school, location, and curriculum. Students should research their options and select the opportunity that best meets their needs and goals.
Career prospects for graduates are excellent. Businesses and organizations are in need of professionals to integrate marketing campaigns and stay abreast of new ways of advertising. Examples of job descriptions include communications advisor, marketing planner, public relations specialist, and communications manager. Global opportunities are available with international firms. Students can also specialize in digital media or mass communications, opening further opportunities in journalism, broadcasting, and e-commerce.
To begin your career in the dynamic field of marketing communication, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Ce Bachelor, titre RNCP, permet d’acquérir des compétences de conception, d’élaboration et d’évaluation d’actions de communication et de marketing. [+]
Une formation, des objectifsDiagnostiquer le positionnement de l’entreprise, de ses marques ou de ses produits. Analyser l’environnement marketing. Mettre en œuvre la stratégie marketing. Élaborer le plan de communication et concevoir la stratégie de sa mise en œuvre. Créer les messages et valider les documents de communication externe et interne. Choisir les supports et canaux de communication et définir relations avec les partenaires. Diriger les opérations événementielles. Savoir gérer le budget, l’administration et le commercial des actions.
Un métierResponsable communication Responsable Webmarketing Chef de projets Web Chargé de communication Responsable des Relations Publiques Responsable éditorial Chef de projets événementiels Responsable de marque Chef de publicité Concepteur rédacteur Community Manager Média planeur Digital planeur Consultant [-]
Marketing Communications professionals manage a company's reputation and image and the reputation, image, and sales of its goods through public relations, advertising, and strategic management. Marketing is one of the primary means to create and maintain brand and image. [+]
Marketing Communications professionals manage a company's reputation and image and the reputation, image, and sales of its goods through public relations, advertising, and strategic management. Marketing is one of the primary means to create and maintain brand and image. The Marketing Communications program at the New England School of Communications educates students in not only creating and managing a corporate image and its brands but also providing them the actual knowledge and skills to create materials. This program includes courses such as marketing, graphic design, photography, public relations, social media, and market research. You also have the opportunity to expand your skills through electives such as search engine optimization, web design, and video production.Marketing Communications is vast, and we want to make sure that we provide you with the education to be knowledgeable and successful as you enter the field.... [-]
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing, and management perspectives into advertising. [+]
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing, and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
What are the career prospects?Marketing planning Advertising Public relations Event marketing Broadcasting and publishing Investor relations Sales and promotions Database marketing Market research Non-profit organizations Branding and product planning Client servicing Media planning and buying Copywriting ... [-]
Zagreb School of Business offers a professional study of marketing and communication that takes 3 years and earns a student 180 ECTS points upon completion of the programme. [+]
The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/baccalaureate in marketing and communications (bacc.oec.) and specialized graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (M.A. in Economics) in marketing and communications. Courses can be taken by regular and external students. The courses are aligned with the Bologna declaration principles, which enables studentsto switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers. The specifics of this study are in its interdisciplinary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media, and journalism. The success of the programme is focused on the vision of integrated communication in companies and public institutions in the nonprofit sector.... [-]