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Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.
Cologne city is the 4th largest in Germany with a population of over 1 million people. It is a major metropolitan area in the state of North Rhine-Westphalia. As home to around 72,000 students, Cologne has numerous colleges and universities.
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The International Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program and is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private University for Media and Communication. [+]
Globalization and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufactu¬rers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T shaped qualifications) have become vital in today’s internationalized economy where media and the speed of communication have become as important as the fundamentals of good business administration.Global Success
Students of the International management program will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. A set of electives will allow you to deepen your expertise in the areas of Commerce, Service Management or International innovation management.... [-]