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26 Bachelor Programs in Fashion Marketing

A bachelor’s degree is an undergraduate degree in any of the numerous fields related to arts, sciences, or social studies. This degree is very valuable to graduates who choose to work in a variety of fields because it introduces important concepts and familiarizes students with reading scholarly papers and expressing their ideas clearly in writing. These skills are important in all jobs and… Read more

A bachelor’s degree is an undergraduate degree in any of the numerous fields related to arts, sciences, or social studies. This degree is very valuable to graduates who choose to work in a variety of fields because it introduces important concepts and familiarizes students with reading scholarly papers and expressing their ideas clearly in writing. These skills are important in all jobs and aspects of life.

To best answer the question of what is a Bachelor in Fashion Marketing, potential students must first look to the people behind their favorite brands and lines of clothing. Chances are good that each of these brands became successful at least in part because it was marketed to the right customers and with the right message. Earning a degree in Fashion Marketing allows students to take part in the exciting world of fashion from the business side, indulging in their passion for style while utilizing their talent for marketing and advertisement.

A Bachelor in Fashion Marketing is a good choice for students with interests in both fashion and advertising. The field allows for a fair amount of creativity and daring marketing choices, which is ideal for forward-thinking students.

The cost of a Bachelor in Fashion Marketing varies depending on the institution students choose to attend. However, the program generally takes three to four years to complete, and additional costs for books or other materials may be accrued.

Both high fashion and retail clothing lines need marketing managers, advertising executives, and media stylists to help maintain their brands. People who are interested in the design side of fashion may also benefit from a degree in marketing so that they can learn the basics of promoting their own clothing and finding the right audience.

Institutions offering a Bachelor in Fashion Marketing often allow students to complete some of their coursework or even the entire degree program online. If you are interested in an online degree, learning more about your options is easy. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Accademia del Lusso
Milan, Italy

Accademia del Lusso's Bachelor’s Degree in Fashion Styling & Communication is a dynamic, industry-led, and multidisciplinary course which enables you to become an expert i ... +

Accademia del Lusso's Bachelor’s Degree in Fashion Styling & Communication is a dynamic, industry-led, and multidisciplinary course which enables you to become an expert in how to communicate fashion across an array of creative media. The degree opens the doors to a wide range of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, and more. -
Bachelor
Full-time
3 years
Oct 2022
Campus
 
IED – Istituto Europeo di Design Florence
Florence, Italy

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communicati ... +

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media, and the challenges of ethics and sustainability. -
Bachelor
Full-time
3 years
English
Oct 2022
15 Sep 2022
Campus
 
IED – Istituto Europeo di Design Barcelona
Barcelona, Spain

The BA (Hons) in Fashion Design prepares professionals with a wide technical and cultural knowledge through learning concepts from the fashion field, based on creativity and a ... +

The BA (Hons) in Fashion Design prepares professionals with a wide technical and cultural knowledge through learning concepts from the fashion field, based on creativity and analysis of the needs of the market. -
BA
Full-time
3 years
English
Sep 2022
Campus
 

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AAS College
Thessaloniki, Greece

In this course, our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products.

In this course, our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products. -
BA
Full-time
3 years
English
Online & Campus Combined
Campus
Online
 
IFA Paris
Paris, France +1 More

The Bachelors in Fashion Marketing has a structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while e ... +

The Bachelors in Fashion Marketing has a structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding. -
Bachelor
Full-time
3 years
English
Online & Campus Combined
Campus
Online
 
Academy of Art University
San Francisco, USA

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a succes ... +

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations. -
Bachelor
Full-time
Part-time
8 semesters
English
Sep 2022
Campus
Online
 
Ravensbourne University London
Greenwich Peninsula, United Kingdom

In this fast-moving arena, students will learn how to get their brand’s voice heard above all the rest. With strong industry links and the latest facilities, students will exp ... +

In this fast-moving arena, students will learn how to get their brand’s voice heard above all the rest. With strong industry links and the latest facilities, students will explore all aspects of fashion promotion and learn to tell a brand’s unique stories through different mediums to a range of audiences. This course will equip students with the knowledge needed to build, promote and maintain dynamic fashion brands. Students will learn the skills and techniques needed to effectively communicate and market fashion in this dynamic and fast-moving sector. -
BA
Full-time
3 years
English
Campus
 
Stephens College
Columbia, USA

Success in the competitive fashion industry demands both creativity and a solid foundation in business and marketing. Stephens College is among “The Best Fashion Schools in th ... +

Success in the competitive fashion industry demands both creativity and a solid foundation in business and marketing. Stephens College is among “The Best Fashion Schools in the World 2019” according to The Business of Fashion, London. Our marketing and management program leverages our reputation for excellence and extensive alumnae network to prepare students for success. -
BSc
Full-time
4 years
English
Aug 2022
Campus
 
Heriot-Watt University Dubai
Academic City, United Arab Emirates

Our Fashion Design programme confidently prepares students for a career within the fashion industry. As well as learning the fundamentals of fashion design, students are taugh ... +

Our Fashion Design programme confidently prepares students for a career within the fashion industry. As well as learning the fundamentals of fashion design, students are taught about key elements of the fashion business, to enable their success in the fashion industry, and acquire creative, critical and communication skills. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. -
BA
Full-time
3 - 4 years
English
Sep 2022
Campus
 
Middle Tennessee State University
Murfreesboro, USA

Fashion Merchandising prepares students for the fast-paced, exciting world of the garment industry. A USDA report indicates there is an unmet demand for professionals in the f ... +

Fashion Merchandising prepares students for the fast-paced, exciting world of the garment industry. A USDA report indicates there is an unmet demand for professionals in the fashion business, one of the largest and most vital industries in the U.S. today. This relatively young world is expanding rapidly; each day many new job opportunities become available to the person with enthusiasm, dependability, and the specialized training for executive responsibility. -
BSc
Full-time
4 years
English
Sep 2022
Campus
 
GCU - Glasgow School for Business and Society
Glasgow, United Kingdom

Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product developmen ... +

Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product development and brand management to succeed in this competitive industry. -
BA
Full-time
4 years
English
Campus
 
University of Westminster
London, United Kingdom

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fa ... +

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era. -
BA
Full-time
3 years
English
Sep 2022
Campus