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28 Bachelor Programs in Fashion Marketing

A bachelor’s degree is an undergraduate degree in any of the numerous fields related to arts, sciences, or social studies. This degree is very valuable to graduates who choose to work in a variety of fields because it introduces important concepts and familiarizes students with reading scholarly papers and expressing their ideas clearly in writing. These skills are important in all jobs and… Read more

A bachelor’s degree is an undergraduate degree in any of the numerous fields related to arts, sciences, or social studies. This degree is very valuable to graduates who choose to work in a variety of fields because it introduces important concepts and familiarizes students with reading scholarly papers and expressing their ideas clearly in writing. These skills are important in all jobs and aspects of life.

To best answer the question of what is a Bachelor in Fashion Marketing, potential students must first look to the people behind their favorite brands and lines of clothing. Chances are good that each of these brands became successful at least in part because it was marketed to the right customers and with the right message. Earning a degree in Fashion Marketing allows students to take part in the exciting world of fashion from the business side, indulging in their passion for style while utilizing their talent for marketing and advertisement.

A Bachelor in Fashion Marketing is a good choice for students with interests in both fashion and advertising. The field allows for a fair amount of creativity and daring marketing choices, which is ideal for forward-thinking students.

The cost of a Bachelor in Fashion Marketing varies depending on the institution students choose to attend. However, the program generally takes three to four years to complete, and additional costs for books or other materials may be accrued.

Both high fashion and retail clothing lines need marketing managers, advertising executives, and media stylists to help maintain their brands. People who are interested in the design side of fashion may also benefit from a degree in marketing so that they can learn the basics of promoting their own clothing and finding the right audience.

Institutions offering a Bachelor in Fashion Marketing often allow students to complete some of their coursework or even the entire degree program online. If you are interested in an online degree, learning more about your options is easy. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Accademia del Lusso
Milan, Italy

The Bachelor’s degree in Fashion Styling & Communication at Accademia del Lusso Milan prepares students to work in various positions ranging from creative environments to ... +

The Bachelor’s degree in Fashion Styling & Communication at Accademia del Lusso Milan prepares students to work in various positions ranging from creative environments to corporate roles in the field of image and fashion communication. Working in a press office and in public relations means dealing with press campaigns, conferences, advertising, public announcements, external relations, events, exhibitions and shows, and... -
Bachelor
Full-time
3 years
Oct 2021
Campus
 
The American Business School of Paris
Paris, France

Choose a Bachelor’s degree program that will ensure your future success in the world of international fashion and luxury retail management.

Choose a Bachelor’s degree program that will ensure your future success in the world of international fashion and luxury retail management. -
Bachelor
Full-time
3 years
English
Campus
 
Norwich University of the Arts
Norwich, United Kingdom

Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand ex ... +

Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand extensions, fashion marketing events, promotional campaigns and publications. -
BA
Full-time
3 - 4 years
English
Sep 2021
Campus
 

Earn a scholarship worth up to $10,000

Discover the options our scholarship can give you.
IED – Istituto Europeo di Design Florence
Florence, Italy

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communicati ... +

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media, and the challenges of ethics and sustainability. -
Bachelor
Full-time
3 years
English
Oct 2021
13 Sep 2021
Campus
 
Plymouth College of Art
Plymouth, United Kingdom

Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration. Our Fashion Media & Marketing programme enables you ... +

Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration. Our Fashion Media & Marketing programme enables you to develop strong conceptual, visual and written communication skills, and explore a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising. -
BA
Full-time
3 - 6 years
English
Sep 2021
Campus
 
Ravensbourne University London
Greenwich Peninsula, United Kingdom

In this fast-moving arena, students will learn how to get their brand’s voice heard above all the rest. With strong industry links and the latest facilities, students will exp ... +

In this fast-moving arena, students will learn how to get their brand’s voice heard above all the rest. With strong industry links and the latest facilities, students will explore all aspects of fashion promotion and learn to tell a brand’s unique stories through different mediums to a range of audiences. This course will equip students with the knowledge needed to build, promote and maintain dynamic fashion brands. Students will learn the skills and techniques needed to effectively communicate and market fashion in this dynamic and fast-moving sector. -
BA
Full-time
3 years
English
27 Sep 2021
Campus
 
IED – Istituto Europeo di Design Barcelona
Barcelona, Spain

The BA (Hons) Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and co ... +

The BA (Hons) Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. -
BA
Full-time
3 years
English
01 Sep 2021
Campus
 
AAS College
Thessaloniki, Greece

In this course, our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products.

In this course, our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products. -
BA
Full-time
3 years
English
27 Sep 2021
Campus
 
IFA Paris
Paris, France +1 More

The Bachelors in Fashion Marketing has a structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while e ... +

The Bachelors in Fashion Marketing has a structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding. -
Bachelor
Full-time
3 years
English
Sep 2021
Online & Campus Combined
Campus
Online
 
Academy of Art University
San Francisco, USA

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a succes ... +

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations. -
Bachelor
Full-time
Part-time
8 semesters
English
Sep 2021
Campus
Online
 
Heriot-Watt University Dubai
Academic City, United Arab Emirates

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and t ... +

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion-focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas. -
BA
Full-time
3 - 4 years
English
Campus
 
University of Westminster
London, United Kingdom

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fa ... +

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era. -
BA
Full-time
3 years
English
Campus
 
Richmond The American International University in London
Richmond, United Kingdom

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows s ... +

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management. -
BA
Full-time
3 - 4 years
English
Campus
 
VIA University College
Herning, Denmark

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA ... +

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA top-up. You will learn about the changing nature of the market, and how to give a brand a commercial dimension and ensure that the target group cannot avoid hearing about it. -
Bachelor
Full-time
7 semesters
English
Campus
 
GCU - Glasgow School for Business and Society
Glasgow, United Kingdom

Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product developmen ... +

Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product development and brand management to succeed in this competitive industry. -
BA
Full-time
4 years
English
Campus