Your studies may take the form of either a BA or BSc in Product Design, with the option to switch from one to the other at the end of Level 4, once your interests and aspirations have become more defined. Irrespective of this choice, your studies will involve you learning the product development process, from concept to production.
Bachelors in Product Design in Cardiff in United Kingdom. A Product Designer solves problems by conceptualising ideas and, through a systematic process of testing and evaluation, takes them forward towards a fully realised product suitable for manufacture. To do this, they require an array of skills and talents, including a heightened analytic ability, an inquisitive engagement with form and function, and a deep knowledge of materials and technologies.
Your studies may take the form of either a BA or BSc in Product Design, with the option to switch from one to the other at the end of Level 4, once your interests and aspirations have become more defined. Irrespective of this choice, your studies will involve you learning the product development process, from concept to production. We take a creative, user-centred approach to design, through observing, listening and testing user-response to products.
You will have access to a very wide range of workshop facilities and can develop skills in both traditional and unusual technologies. Working in specialist design studios, you will gain a practical understanding of a wide range of materials. On the BA Product Design, the focus is more on the intellectual and creative skills required to develop objects of purpose, beauty and social relevance. You will be positioned to understand the user, not least in relation to the forms and functions of objects in social groups and diverse cultural situations. In the BSc Product Design, the focus is more on technical and engineering issues and be concerned with design for manufacture and assembly. You will have the chance to develop your logistical and intellectual skills, especially those needed for problem solving and product development. The structure of both courses offers you the opportunity to gather strong business perspective, undertake a work placement within industry, carry out research with one of our Professors and research staff, or travel to study Product Design in countries where the traditions and culture are very different. In the third year, Product Design students can elect to undertake design projects and a dissertation, preparing the way for your choice of career on graduation. The choice is yours, and it is there to help realise your ambitions – whether they are to continue your personal development through further study, build an audience for your work, work in industry, join an agency, or build the beginnings of your client list.
The focus of the degree is not only to develop you as a student and critical thinker, but to inspire your growth into a multi skilled and intellectual designer. These attributes, which are dependent on one another, combined with practical experience and an understanding of the product design industry, will form the beginning of your career, and stand you in the strongest possible position to carry yourself forward.
The Product Design programme is taught by a dedicated team of academics and practicing designers; staff interests and research areas range from prototyping, user-centered design, critical design, and brand form development, to lighting, joinery and contemporary furniture.
The BA and BSc product design courses are structured to be delivered over 3 years with 3 modules per year entitled 'Subject', 'Field' and 'Constellation.'
Employability and Careers
Whilst your learning is designed to develop you into a rounded and capable artist/designer and intellectual, your curriculum is similarly structured with your potential in mind.
As such, the emphasis that will have been placed upon your work ethic, both creatively and academically, is matched with significant focus on real world experience; from building contacts and undertaking placements to live briefs and, should you choose so, support in forming your own business.
You can elect to take a route through your second and final years of studies where you can engage with businesses or launch your own for the moment you graduate. In your final year, rather than submit a dissertation, you have the option of devising a detailed business plan.
Throughout your time at CSAD, you will be meeting and hearing from professionals within your industry, honing your skills and ideas for commercial and professional advantage. Cross-disciplinary projects will prepare you for teamwork later on, whilst live briefs will prepare you for deadlines and the demands of tight specifications.