Communication design amalgamates a diverse array of tools and skills for message design, creation and delivery. Specialists in this field use their expertise in consumer behavior and motivation, copywriting, ad direction, media channel selection, public relations and advertising to help manage a firm’s image, brands and campaigns.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.