Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing
Bachelor of Commerce (Marketing) single major
The Bachelor of Commerce is Curtin Business School's principle course and most internationally recognised business qualification in the Asia-Pacific Region.
Have you ever wondered what makes people choose certain brands over others?
Marketing has one of the most important functions in a successful business. To gain an advantage, companies must differentiate themselves from their competitors. They work out how they may persuade their target audience to buy their product or services. Marketing is a dynamic blend of:
product development and positioning
communications and promotion
Are you interested in the international market? This major gives an international focus to your business career. You will learn to analyze international markets and devel
Bachelor of Commerce (International Business) single major
The Bachelor of Commerce is Curtin Business School's principle course and most internationally recognized business qualification in the Asia-Pacific Region.
Want a career that takes you on a global journey?
Are you interested in the international market? This major gives an international focus to your business career. You will learn to analyze international markets and develop the personal attributes required to successfully engage in international business. Units have an international focus and are drawn from a wide range of business disciplines such as international accounting, economics, finance, human resources, law, management, and marketing. You will develop high-level skills in management, problem-solving, planning, organizing and managing change which will prepare you for a career in the current globalized business world....