Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Many programs in Africa take place in a very unusual cultural and physical environment than most students are familiar with in the good old days. Come To Know to adapt to this living conditions is part of fun and the challenge of living there. The challenge is intellectual, emotional and physical.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.