Advertising programs are designed for students looking to learn about the ways in which products and services are promoted to the public. They can prepare individuals for various advertising and marketing careers.

Higher education in Colombia is done in the five common international languages namely English, French, Spanish Portuguese and Chinese. This has eliminated the issue of language barriers in these higher education institutions among other international students.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.