The integrated planning, design, optimization, operation and control of technological products, processes and services, a better definition would be the management of the use of technology for human advantage.

The Bachelor in Technology Management Program is unique in that it combines the development of essential business principles and skills with an emphasis on the fundamental role that technology plays in managing the business enterprise. Unlike traditional business programs, the Bachelor in Technology Management Program immerses students in case studies on integrating new technology, the benefits of technology infrastructure, and problem solving through technology. This specialized knowledge of technology as a problem solving tool and change driver allows Technology Management graduates to develop into more effective managers and leaders, and to adapt more readily to changes in the marketplace.

Subject knowledge Graduates of the course are expected to be able to:

  • contribute within industry to technical projects as an individual or as team members; * contribute to the analysis, synthesis, practice, business and management tasks in a science or engineering-based enterprise;
  • understand the structure, operation and responsibilities, and business culture of a company or organization;
  • appreciate the responsibilities, roles, attitudes, values, priorities, judgment and work methods of practicing professional scientists, technologists or engineers;
  • contribute to innovation and entrepreneurship within an organization; understand quality assurance processes;
  • communicate effectively in a range of technical and business situations; and understand the internal and external business environment of science or engineering-based enterprises

Penetration of high technologies in all spheres of technopreurship activity has radically changed the world social and economic experience, increased globalization of economy, forced consumerization growth and required the revision of traditional approaches to "supplier-customer" relationships. Within the environment of stiff competition and higher customer demands, these relationships should achieve a completely different level in order to become a real source of revenue growth and decrease in costs of new clients acquisition in the long-term. To succeed in business it is crucial for any company particularly on high-tech markets such as telecommunications, IT and media to build long-term client relationships and to retain customers.

Enter the heart of today's High-Tech Marketing with Faculty of Technology Management & Technopreneurship (FPTT), Bachelor degree programs. Discover all the ways that FPTT can help you take advantage of emerging opportunities and successfully meet the challenges and demands of today's highly competitive business environment. Our program is re-knowned.

The course provides for the creation and marketing of high-tech products, the tools necessary for successfully managing the challenges and explore the opportunities of today’s turbulent marketplace. The course also examines how investments in loyalty technologies provide the best client’s retention and become one of the main sources of firm’s market capitalization growth. Should firms invest? How to make these investments effective? What are the specific features of customer behavior on the high-tech market after purchase? What instruments ensure the success of such relations? Are there any success stories and best practices?


You will learn from faculty with strong academic credentials as well as diverse professional experience. Classes are small enough to allow for close personal contacts with lecturers and course mates. The highly diversified student composition on the program transforms projects and teamwork into precious multi-cultural learning experiences that develops skills, vital in a career in marketing management. The teaching approach is applied and participatory: real projects with businesses are carried out so students are operational, and employable.

The specialization tracks, the large number of electives on offer and the internship mean you can customize the program to suit yourself and your career in high-tech marketing.

On graduation, you will be able to approach marketing with intelligence and creativity; manage uncertainty; make better marketing decisions by understanding consumer behavior; account for marketing budgets and return on marketing investments; analyze the profitability of customers and segments; generate profit in markets internationally; use analytics as a source of real competitive advantage; understand strategic brand and product management.


This program opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, and purchasing. The program also prepares students for careers in large firms where they will begin in sales development and later move into marketing positions.

In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development.

Discover all the ways that Keller can help you take advantage of emerging opportunities and successfully meet the challenges and demands of today's highly competitive business environments.

Program taught in:
  • English

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This course is Campus based
Start Date
8 semesters
for first year. 11,770.00 RM for subsequent years.