Bachelor of Science in Strategic Communication


2 locations available

Program Description

Students graduating from this program will know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.

Helping Organizations Communicate Effectively

They will be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit operations such as universities, hospitals, museums and other non-governmental organizations.

Students majoring in Strategic Communication will need to complete a Minor in Business.

Course Requirements

Required General Education

Call Number Course Hours
ENG 1003 Composition I 3
ENG 1013 Composition II 3
ENG 2013 World Literature since 1660 3
COM 1203 Oral Communication 3
ART 2503 Fine Arts Visual 3
HIST 2773
POSC 2103
U.S. History since 1876 OR
Introduction to U.S. Government
PHSC 1014 Energy & The Environment 4
BIO 1063 People & The Environment 3
CIT 1503 Microcomputer Applications 3
MATH 2194 Survey of Calculus 4
CMAC 1003 Mass Communications for Modern Society 3

Strategic Communication Courses

Call Number Course Hours
AD 3023 Principles of Advertising 3
AD 4003 Account Planning & Management 3
CMAC 2053 Introduction to Visual Communications 3
CMAC 3001 Professional Seminar 3
CMAC 1001 Media Grammar and Style 3
CMAC 2003 Media Writing 3
CMAC 4073 Communications Law and Ethics 3
PR 3003 Public Relations Principles 3
PRAD 3143 Strategic Writing 3
PRAD 4213 Social Media in Strategic Communications 3
PRAD 4753 Strategic Communication Case Studies 3
PRAD 4763 Strategic Communication Campaigns 3
GCOM 3673 Desktop Publishing and Publication Design 3
One course in Communications Electives 3

Emphasis on Advertising

Call Number Course Hours
AD 3033 Advertising Elements and Execution 3
AD 3333 Media Advertising and Sales 3

Emphasis in Public Relations

Call Number Course Hours
PR 3013 Public Relations Tools & Techniques 3
PR 4013 Public Relations Practicum and Professional Development 3

Emphasis in Social Media Management

Call Number Course Hours
AD 3133 Interactive Advertising 3
AD 4333 Social Media Measurement 3

Admission Requirements

Academic Criteria

2.75/4.0 minimum required Grade Point Average (G.P.A.)


8/10 minimum required Mexico Promedio

Students with a GPA of 2.3 to 2.74 will be reviewed on a case-by-case basis.

High School Transcript

Applicants must provide an official copy of their high school transcript. The transcript should have the original stamp from the issuing authority.

SAT Score

A minimum SAT score is not required to be admitted, but the SAT will be used for academic placement. If you have not taken the SAT, you will need to take a placement exam the first semester of your freshmen year.

English Proficiency

Incoming undergraduate students must meet one of the following criteria:

Requirement Minimum Proficiency Type
80% or above Completion of A-State’s ESL Program
Completion Certificate CEA Accredited Language Program
500 TOEFL-Paper Based*
61 TOEFL-Internet Based*
5.5 IELTS*
43 PTE (Pearson Test of English Academic)
4 iTEP Academic*
B2 Level Cambridge FCE
550 SAT scores (total, and on reading and writing sections)
21 ACT scores (total, and on reading and English sections)
60% in English at X and XII in Certificate High School Marks (India and Pakistan)
5, 6 or 7 on English: Literature or Language & Literature IB (International Baccalaureate)
Completed two years in an English-speaking country and graduated High School Graduate from USA, UK, Canada (except Quebec), Australia and New Zealand

*Test scores must come from the testing provider, such as TOEFL, iTEP, IELTS. A-State CQ’s code is 6011.

Non-Mexico Residents

The admission requirements for Non-Mexico residents will be released soon.

Cost & Fees

The fee for room and meals for campus residents is $10,990 MXN + IVA (taxes) per month.

Last updated Apr 2019

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About the School

Arkansas State will escalate its mission of creating globally competitive opportunities for its faculty and students by leading the development and management of the first comprehensive U.S. public un ... Read More

Arkansas State will escalate its mission of creating globally competitive opportunities for its faculty and students by leading the development and management of the first comprehensive U.S. public university campus in México. Read less
Santiago de Querétaro , Jonesboro + 1 More Less