Bachelor of Science in Sport Communications


Program Description

Combine your love of sport with a foundation in communications and mass media for a career in this growing field.

Prepare for a career in the growing field of sport/athletic communications with a program that combines vital aspects of mass media with sport history, psychology, and field placements in the sporting industry – placements that often lead to a job right out of college. Delve into digital media production, marketing and promotion, and sociology as you embark on a path of well-rounded, experiential learning that will formally qualify you for a fulfilling career in sport and media communications.

Why choose Medaille for sport communication? Medaille College has been a leader in sport management & communication for over 25 years. You will:

  • Enrich your understanding of the interconnectedness of sport and media/communications.
  • Learn about the sociological and psychological aspects of sport.
  • Deepen your understanding of all elements of sport reporting, including racism, drug use, athlete profiling, and other controversial topics.
  • Build a foundation in written and oral communication that will assist you in field placements.
  • Familiarize yourself with all platforms of sport reporting and coverage, including social media, electronic media, print, and web development.

Find field placements through Medaille's relationships with sport teams, schools, and organizations, including:

  • Buffalo Sabres
  • Buffalo Bills
  • Buffalo Bisons
  • Buffalo Bandits
  • FC Buffalo
  • WNY Flash
  • AEG
  • Spectrum Sports
  • Miami Marlins
  • UCLA Law School
  • ADPRO Sports
  • New Era
  • Community Centers
  • Boys & Girls Clubs of America
  • YMCA
  • NCAA Division I Institutions
  • Delaware North Companies

Helloquence / Unsplash

What can you do with this degree?

Alumni of our sport communication program have gone on to rewarding careers, such as:
  • Sports Psychologist
  • Sports Information Director
  • Public Relations Representative
  • Social Media Manager for Sports Organization
  • Sports Reporter
  • Sportswriter
  • Athletic Director
  • Event Planner
  • Media Relations Representative for Sports Organization/Venue

Medaille sport communication alumni work in various fields, including:

  • Arena Management/Facilities
  • Event Marketing and Management
  • Sport Law
  • Athletic Fundraising
  • Sport Tourism/International Sport
  • NCAA Compliance
  • Youth Sport Organizations
  • Community/Recreation Center Management
  • Sport Information & Statistics
  • Sport Marketing
  • Sport Psychology
  • Sport Communication and Media
  • Sport Merchandising


Major Core & Experiential Learning (54 credits)

  • COM 110 Journalism in the Digital Age (3)
  • COM 200 Digital Media Production (3)
  • COM 211 Writing for Media (3)
  • COM 380 Sports and Media Coverage (3)
  • COM 475 Media and Society Seminar (3)
  • Any COM (3)
  • Any COM (3)
  • PSY 385 Sports Psychology (3)
  • SOC 301 Sports in Society (3)
  • SPM 220 Sports Leadership and Management (3)
  • SPM 320 Sports Promotion (3)
  • Any SPM (3)
  • Any SPM (3)
  • Any SPM (3)
  • COM 277 Field Experience (3)
  • COM 377 Field Experience I (3)
  • COM 477 Field Experience II (6)

Medaille Fits Your Life

At Medaille College, we understand the challenges of being a working adult with high career aspirations. That’s why Medaille’s Adult & Graduate programs are designed specifically to fit your already busy schedule. With Medaille, you can earn your degree and still have time for work and family. Medaille College is accredited by the Middle States Commission on Higher Education.

  • Personalized support.
  • Guaranteed classes.
  • Collaborative learning environment.
  • Financial aid and scholarships are available.
Last updated Oct 2020

About the School

Medaille College is a private, nonsectarian four-year college with campuses in Buffalo, Rochester and online. Medaille focuses on your success as a student and as a future professional by offering und ... Read More

Medaille College is a private, nonsectarian four-year college with campuses in Buffalo, Rochester and online. Medaille focuses on your success as a student and as a future professional by offering undergraduate and graduate degree programs in hands-on, practitioner-based learning environments on campus and in the Western New York community. Read less
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