Bachelor of Science in Marketing

Sponsored by the School of Business, Marketing majors will take courses from accounting, business, economics, and public relations. Students will explore the managerial approach to developing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers, and retailers. Students earning a degree in Marketing will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities.

THE MARKETING MAJOR IN PHOTOS

Requirements for the Major

Marketing and Supporting Courses:

  • ACC 201 – Principles of Accounting
  • BA 140 – The American Workplace
  • BA 220 – Statistics
  • BA 221 – Marketing Research Methods
  • BA 230 – Business Law
  • BA 305 – Marketing
  • BA 310 – Organizations and Management
  • BA 325 – Management Information Systems
  • BA 601 – Strategic Management
  • ECO 150 – Principles of Microeconomics
  • MTH 131 or higher – Applied Calculus
  • PR 101 – Principles, Practices, and Theory of Public Relations
  • PR 202 – Advertising and Public Relations: Approaches and Methods

Three of the following five courses:

  • BA 326 – E-commerce
  • BA 335 – Sports/Event Planning and Management (new course)
  • BA 390 – Buyer Behavior
  • BA 410 – Global Marketing Management
  • BA 594 – Marketing Internship

Requirements for the Minor

Business and Supporting Courses:

  • ACC 201, 202 Principles of Accounting I and II
  • BA 305 Marketing
  • ECO 150 Principles of Microeconomics

And one of the following sequences:

  • BA 390 Buyer Behavior
  • PR 101 Principles, Practices and Theory of Public Relations AND PR 202 Advertising and Public Relations: Approaches and Methods

And one of the following statistics courses:

  • ECO 220 Statistics
  • MTH 131 Applied Calculus or Equivalent
  • BIO 206 Biostatistics and Experimental Design
  • MTH 135 Concepts of Statistics
  • MTH 335 Statistics
  • PS 301 Junior Seminar: Research Design and Analysis in Political Science
  • PSY 201 Statistical Methods and Analysis
  • SSC 251 Research Methods for Social Science

Internships

An internship can provide a valuable contribution to your undergraduate education and be an attractive component of your resume. Internships lead to valuable networking opportunities and very frequently to full-time employment after graduation.

For information on accounting internships:

  • Read Internship Requirements and Guidelines
  • Visit the Westminster Career Center for necessary paperwork
  • See Professor Ligo for additional information

For information on the VITA (Volunteer Income Tax Assistance) service learning internship:

  • Read VITA Internship Requirements and Guidelines
  • Review VITA Internship Information from Lawrence County Community Action Partnership
  • Visit the Westminster Career Center for necessary paperwork
  • Discover the satisfaction in serving others by reading volunteers' comments
  • See Professor Ligo for additional information

WHAT CAN YOU DO WITH A MARKETING DEGREE?

Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.

Program taught in:
  • English (US)

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This course is Campus based
Start Date
Sep 2020
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