The Marketing program at the Shields School of Business emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.
Marketing is a contest for people's attention. -Seth Godin
Marketing is the process of communicating and interacting with consumers to provide the value of a product or service, with the intention of selling the product or service. Businesses use marketing as a critical business function for attracting the right market and customers.
The following concentrations are available for the Marketing, B.S. degree:
Marketing, B.S., Entrepreneurship Concentration
Management and Marketing, B.S. (double major)
The Shields School of Business will graduate students who have the knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed to be spiritually fulfilled in life and success in professional careers. Upon completion of this program, students are able to:
Demonstrate, in the Spirit of Saint Francis in the Marketplace, knowledge of the ethical value choices and responsibilities of businesses and business leaders.
Demonstrate knowledge of the fundamental principles in business in the functional areas of accounting, information systems, finance, management, and marketing.
Demonstrate knowledge of the legal, social, economic environments of business.
Demonstrate knowledge of the global dimension of business.
Integrate the functional areas of business in the process of decision making.
Demonstrate the ability to professionally communicate.
Marketing B.S. + MBA
Five-year Marketing to MBA Program, B.S.
Students who wish to also complete their MBA can choose the "Five-Year Fast-Track" curriculum (requirements link above) and achieve both an undergraduate Marketing B.S. and an MBA in five years.
Students are encouraged to participate in an internship for credit, through established relations with area businesses. The knowledge provided to students through the classroom and real-world internship experiences will increase their value to employers. A marketing degree will prepare students for careers in sales, marketing research, advertising, retailing, and marketing management.
The Marketing program at Saint Francis University gives students the opportunity to learn marketing in a small class environment. Your professors will not just know your name, they will know you. The program is designed to ensure that students have exposure to the broad base of knowledge in Marketing from professors who have a wide range of real-world professional experience. This allows students to relate theoretical concepts to actual practice. Faculty will work closely with students or in small group settings to maintain a constant focus on preparing students for their future careers. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.
ACCT 101 - Financial Accounting
ACCT 102 - Managerial Accounting
Three credits from the following: BLAW 301, BLAW 302, BLAW 303
BUS 101 - Wall Street 101: Business in a Global Society
COMM 310 - Advertising
ECON 101 - Principles of Economics I
ECON 102 - Principles of Economics II
COMM 103 - Speech Fundamentals and Public Speaking
COMM 208 - Writing and Communicating in Business
FIN 202 - Finance
MATH 111 - Finite Mathematics
MGMT 101 - Principles of Management
MGMT 102 - Production/Operations Management
MGMT 401 - Strategic Management
MIS 102 - Management Information Systems
MKTG 101 - Marketing
STAT 301 - Quantitative Business Analysis I
STAT 302 - Quantitative Business Analysis II
MKTG 206 - Global Marketing Strategy
MKTG 320 - Consumer Insight
MKTG 321 - Marketing Research
MKTG 404 - Marketing Management
Two courses from the following:
BUS 210 - Sustainable Business Practices and the Environment
COMM 205 - Print and Web Editing
COMM 220 - Digital Image Editing
COMM 240 - Corporate Social Responsibility
COMM 301 - Audio/Video Production
COMM 308 - Desktop Publishing
COMM 320 - Web Design and Development
COMM 330 - Social Media Strategies
ECON 202 - Sports Economics
FIN 310 - Principles of Investments
MGMT 206 - Global Management Strategy
MGMT 307 - Great Britain and the European Union in the Global Economy
MGMT 326 - Organizational Behavior
MGMT 331 - Entrepreneurship
MIS 342 - E-Commerce
MIS 345 - Data Base Management
MKTG 330 - Principles of Selling and Sales Force Management
MKTG 340 - Brand Management
MKTG 345 - Marketing Analytics
MKTG 350 - Sports Marketing
MKTG 398 - Marketing Internship
MKTG 399 - Marketing Internship
MKTG 409 - Special Topics in Marketing
MKTG 501 - Independent Study in Marketing
BUSA 103 - Advanced Excel with Business Applications
BUSA 201 - Introduction to Business Analytics
BUSA 202 - Advanced Business Analytics
BUSA 205 - Quantitative Business Modeling
BUSA 302 - Data Visualization
Completion of a program of study and repeated for an acceptable passing grade any major required course in which the grade of “F” has been received
Successful completion of a minimum of 128 credit hours as follows:
36 credit hours General Education curriculum requirements
72 credit hours Major course requirements
20 credit hours free electives
Completion of the last 30 credits at SFU
Cumulative G.P.A. of 2.00 or better in all courses taken at SFU
Cumulative G.P.A. of 2.00 or better in all major and collateral requirements
Fulfillment of General Education: Ethical Citizenship for the 21st Century requirements
Completion of the comprehensive exam (EXAM 401/402) in the major
Submission of a completed Application for Degree form, at least one semester prior to the graduation date.
For full-time enrollment(12 or more credits), apply anytime after August 15 of your senior year. In order to receive full consideration, we recommend you apply by May 1 of your senior year.
Official high school transcript (and copy of senior class schedule) indicating successful completion of at least 16 academic units of work (grades 9-12) earned: English (4 units); Mathematics (Algebra I&II or Algebra I and Plane Geometry) (2 units); Social Studies (2 units); Science (1 unit); Academic Electives (7 units)
Standardized test scores (SAT or ACT)
Letter of recommendation
Admissions deadline: Rolling