Bachelor of Science in Marketing
Saint Francis University
Key Information
Campus location
Loretto, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Aug 2024
Scholarships
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Introduction
Earn a Respected Marketing Degree from Saint Francis University
As a Marketing major at SFU, you will learn to effectively and efficiently market products and services to consumers and clients around the globe and develop the skills to assume multiple roles in a complex international business environment. Housed in the Shields School of Business, our Marketing, B.S. program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.
- Ability to add specializations and to fast-track a master's degree
- High-caliber, student-centric and values-based business education
- Strong "alumni mentorship" and "scholar in residence" programs
The SFU Learning Experience
The Marketing program at SFU affords you every opportunity to obtain a student-centric and values-based business education. By the time you graduate, you’ll have the knowledge, skills, confidence, and experience needed to succeed personally and professionally.
Find your career path in the marketing field!
Of course, the classroom time spent mastering marketing theory will help you explore career paths; yet, the outside activities and real-world projects at SFU will be just as influential in your decision.
Here are some examples of ways you can explore:
- Work on a real marketing need with a local business owner through the Small Business Development Center on campus.
- Tackle a research project with faculty and present the findings at national conferences.
- Maximize the positive power of business by joining our award-winning chapter of the National Enactus club.
- Delve into international business practices on our "Spring in London" trip, or study or a semester at our facility in France.
- Have conversations with our successful alumni who generously devote time to mentoring and are eager to support internships.
Accreditation
Saint Francis University has received specialized accreditation for its business programs through The International Accreditation Council for Business Education (IACBE), located in Lenexa, Kansas.
Curriculum
The SFU program emphasizes a strong business core combined with advertising, brand management, consumer insight, global marketing strategy, integrated marketing, marketing management, and marketing research.
Our students apply theoretical frameworks to actual practice through the client-consultant model in capstone courses, where students work directly with community partners. We are also a collegiate member of the American Marketing Association, which provides networking, professional development, and competitive case study opportunities for students.
You will also explore:
- the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business;
- how to access, evaluate, and organize information for decision-making;
- ethical decision-making, standards, and conduct;
- the benefits and consequences of marketing activities.
Year 1
Fall
- ECON101 Principles of Economics I 3
- BUS101 Business in a Global Society 3
- RLST105 Franciscan Goals for Today 3
- HIST_ELECT History Course at 100 or 200 level 3
- CORE113 First-Year Seminar 3
- CORE103 Community Enrichment (Fall - 6) 0
Spring
- ECON102 Principles of Economics II 3
- SSCI_ELECT Soc Sci Elective (PLSC, PSCY101, or SOC) 3
- SCI_ELECT Science Elective 3
- FNAR_ELECT Fine Arts Elective 3
- WRIT102 Research Writing 3
- CORE104 Community Enrichment (Spring- 6) 0
Year 2
Fall
- MKTG101 Marketing 3
- ACCT101 Financial Accounting 3
- MGMT101 Principles of Management 3
- MIS102 Management Information Systems 3
- MATH111 MATH101 or higher (MATH111 recommended) 3
- LIT104 Intro to Literature 3
Spring
- MGMT102 Production/Operations Management 3
- ACCT102 Managerial Accounting 3
- COMM103 Public Speaking 3
- LANG_ELECT Language at 102 level or higher 3
- PHIL205 Discovering Philosophy 3
Year 3
Fall
- MKTG206 Global Marketing Strategy 3
- BUSA311 Desc, Pred Analytics for Bus or STAT301 3
- COMM208 Writing & Communicating in Bus 3
- COMM310 Advertising 3
- Free_3 3 Credit Free Elective 3
- EXAM301 Writing Competency Exam 0
Spring
- MKTG320 Consumer Insight 3
- BUSA103 Advanced Excel with Bus Apps 3
- FIN202 Finance 3
- PHIL313 Business Ethics 3
- FREE_3 3 Credit Free Elective 3
- FREE_3 3 Credit Free Elective 3
Year 4
Fall
- MKTG321 Marketing Research 3
- MGMT401 Strategic Management 3
- MKTG_ELECT Marketing Elective 3
- FREE_3 3 Credit Free Elective 3
- FREE_3 3 Credit Free Elective 3
- FREE_2 2 Credit Free Elective 2
Spring
- MKTG404 Marketing Management 3
- MKTG_ELECT Marketing Elective 3
- BLAW_ELECT Business Law Elective 3
- FREE_3 3 Credit Free Elective 3
- FREE_3 3 Credit Free Elective 3
Program Outcome
The Shields School of Business will graduate students who have the knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed to be spiritually fulfilled in life and success in professional careers.
Upon completion of this program, students are able to:
- Demonstrate, in the Spirit of Saint Francis in the Marketplace, knowledge of the ethical value choices and responsibilities of businesses and business leaders.
- Demonstrate knowledge of the fundamental principles in business in the functional areas of accounting, information systems, finance, management, and marketing.
- Demonstrate knowledge of the legal, social, and economic environments of business.
- Demonstrate knowledge of the global dimension of business.
- Integrate the functional areas of business in the process of decision-making.
- Demonstrate the ability to professionally communicate.
Career Opportunities
Students are encouraged to participate in an internship for credit, through established relations with area businesses. The knowledge provided to students through the classroom and real-world internship experiences will increase their value to employers. A marketing degree will prepare students for careers in sales, marketing research, advertising, retailing, and marketing management.
English Language Requirements
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