The Marketing program at the Shields School of Business emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.

Marketing is a contest for people's attention. -Seth Godin

Marketing is the process of communicating and interacting with consumers to provide the value of a product or service, with the intention of selling the product or service. Businesses use marketing as a critical business function for attracting the right market and customers.

Available Concentrations

The following concentrations are available for the Marketing, B.S. degree:

  • Marketing, B.S., Entrepreneurship Concentration
  • Management and Marketing, B.S. (double major)

Learning Outcomes

The Shields School of Business will graduate students who have the knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed to be spiritually fulfilled in life and success in professional careers. Upon completion of this program, students are able to:

  • Demonstrate, in the Spirit of Saint Francis in the Marketplace, knowledge of the ethical value choices and responsibilities of businesses and business leaders.
  • Demonstrate knowledge of the fundamental principles in business in the functional areas of accounting, information systems, finance, management, and marketing.
  • Demonstrate knowledge of the legal, social, economic environments of business.
  • Demonstrate knowledge of the global dimension of business.
  • Integrate the functional areas of business in the process of decision making.
  • Demonstrate the ability to professionally communicate.

Marketing B.S. + MBA

Five-year Marketing to MBA Program, B.S.

Students who wish to also complete their MBA can choose the "Five-Year Fast-Track" curriculum (requirements link above) and achieve both an undergraduate Marketing B.S. and an MBA in five years.

Career Opportunities

Students are encouraged to participate in an internship for credit, through established relations with area businesses. The knowledge provided to students through the classroom and real-world internship experiences will increase their value to employers. A marketing degree will prepare students for careers in sales, marketing research, advertising, retailing, and marketing management.


Marketing Curriculum

The Marketing program at Saint Francis University gives students the opportunity to learn marketing in a small class environment. Your professors will not just know your name, they will know you. The program is designed to ensure that students have exposure to the broad base of knowledge in Marketing from professors who have a wide range of real-world professional experience. This allows students to relate theoretical concepts to actual practice. Faculty will work closely with students or in small group settings to maintain a constant focus on preparing students for their future careers. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing, and marketing management.

Major Requirements:
  • ACCT 101 - Financial Accounting
  • ACCT 102 - Managerial Accounting
  • Three credits from the following: BLAW 301, BLAW 302, BLAW 303
  • BUS 101 - Wall Street 101: Business in a Global Society
  • COMM 310 - Advertising
  • ECON 101 - Principles of Economics I
  • ECON 102 - Principles of Economics II
  • COMM 103 - Speech Fundamentals and Public Speaking
  • COMM 208 - Writing and Communicating in Business
  • FIN 202 - Finance
  • MATH 111 - Finite Mathematics
  • MGMT 101 - Principles of Management
  • MGMT 102 - Production/Operations Management
  • MGMT 401 - Strategic Management
  • MIS 102 - Management Information Systems
  • MKTG 101 - Marketing
  • STAT 301 - Quantitative Business Analysis I
  • STAT 302 - Quantitative Business Analysis II
  • MKTG 206 - Global Marketing Strategy
  • MKTG 320 - Consumer Insight
  • MKTG 321 - Marketing Research
  • MKTG 404 - Marketing Management
Additional Requirements:

Two courses from the following:

  • BUS 210 - Sustainable Business Practices and the Environment
  • COMM 205 - Print and Web Editing
  • COMM 220 - Digital Image Editing
  • COMM 240 - Corporate Social Responsibility
  • COMM 301 - Audio/Video Production
  • COMM 308 - Desktop Publishing
  • COMM 320 - Web Design and Development
  • COMM 330 - Social Media Strategies
  • ECON 202 - Sports Economics
  • FIN 310 - Principles of Investments
  • MGMT 206 - Global Management Strategy
  • MGMT 307 - Great Britain and the European Union in the Global Economy
  • MGMT 326 - Organizational Behavior
  • MGMT 331 - Entrepreneurship
  • MIS 342 - E-Commerce
  • MIS 345 - Data Base Management
  • MKTG 330 - Principles of Selling and Sales Force Management
  • MKTG 340 - Brand Management
  • MKTG 345 - Marketing Analytics
  • MKTG 350 - Sports Marketing
  • MKTG 398 - Marketing Internship
  • MKTG 399 - Marketing Internship
  • MKTG 409 - Special Topics in Marketing
  • MKTG 501 - Independent Study in Marketing
  • BUSA 103 - Advanced Excel with Business Applications
  • BUSA 201 - Introduction to Business Analytics
  • BUSA 202 - Advanced Business Analytics
  • BUSA 205 - Quantitative Business Modeling
  • BUSA 302 - Data Visualization
Graduation Requirements
  • Completion of a program of study and repeated for an acceptable passing grade any major required course in which the grade of “F” has been received
  • Successful completion of a minimum of 128 credit hours as follows:
    • 36 credit hours General Education curriculum requirements
    • 72 credit hours Major course requirements
    • 20 credit hours free electives
  • Completion of the last 30 credits at SFU
  • Cumulative G.P.A. of 2.00 or better in all courses taken at SFU
  • Cumulative G.P.A. of 2.00 or better in all major and collateral requirements
  • Fulfillment of General Education: Ethical Citizenship for the 21st Century requirements
  • Completion of the comprehensive exam (EXAM 401/402) in the major
  • Submission of a completed Application for Degree form, at least one semester prior to the graduation date.

Admission Requirements

For full-time enrollment(12 or more credits), apply anytime after August 15 of your senior year. In order to receive full consideration, we recommend you apply by May 1 of your senior year.

Application requirements:
  • Official high school transcript (and copy of senior class schedule) indicating successful completion of at least 16 academic units of work (grades 9-12) earned: English (4 units); Mathematics (Algebra I&II or Algebra I and Plane Geometry) (2 units); Social Studies (2 units); Science (1 unit); Academic Electives (7 units)
  • Standardized test scores (SAT or ACT)
  • Writing sample
  • Letter of recommendation

Admissions deadline: Rolling


Program taught in:
  • English

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Last updated September 18, 2019
This course is Campus based
Start Date
Aug 24, 2020
4 years
36,970 USD
The tuition rate for the 2019-20 academic year is $36,970 for a full-time, traditional undergraduate student.
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End Date
Aug 23, 2024
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