Bachelor of Science in Marketing

General

Program Description

Do you want to work with marketing? Our popular Marketing program is entirely in English and has an international intake. You will be studying in a group of students from all over the world and the program prepares you for an exciting career.

Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program, we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating and delivering value for the customer. As a marketer, it is your task to fulfill the customers’ needs and sell solutions to the customer, in order to ensure that the company is making money and can develop new products, services, and experiences. The semesters of the Marketing program are based on different perspectives and incorporates different subjects to give a well-rounded understanding. During the first semester, we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. In the fifth and sixths semesters, we focus on meeting the market.

The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge. Please note that the program is given in English in its entirety.

Entry Requirements

General entry requirements + Civics A, English B, Mathematics C. Or: Civics 1b / 1a1 +1a2, Mathematics 3b / 3c. Basic eligibility (with the exception of Swedish A/B).

Selections

Grade 70% and Swedish Scholastic Aptitude Test 30%

Syllabus

Click here for the program syllabus.

Career

The program prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.

Degree

Bachelor of Science with specialization in Marketing (Main Field of Study: Business Administration)

Last updated Jan 2020

About the School

Linnaeus University is a modern, international university named after Carl Linnaeus – a world-renowned Swedish scientist who was born in the Småland region where the university is located.

Linnaeus University is a modern, international university named after Carl Linnaeus – a world-renowned Swedish scientist who was born in the Småland region where the university is located. Read less
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