Bachelor of Science in Marketing

General

Program Description

Bachelor of Science in Marketing

The BSc Marketing programme is designed to provide students with uniform knowledge of modern marketing concepts and practices within the broader context of business and management. Highlights of the programme include marketing of goods, services and ideas; customer dynamics, marketing research, integrated marketing communications, digital marketing, brands management and social marketing. Through the case method, students will master analytical skills employed in planning and developing marketing programmes. On completion, graduates will be well positioned for a wide array of marketing related careers in media, sales, distribution, advertising, market research, strategic marketing, and brand or product management.

Admission Requirements for this Undergraduate Programmes

  • West African Senior School Certificate Examination (WASSCE)
  • Senior Secondary School Certificate Examination (SSSCE)
  • General Business Certificate of Examination (GBCE)
  • American High School Grade 12 with at least Final Grade Point of 3.0.

WASSCE and SSSCE/GBCE applicants must have at least credit passes (i.e. grade A1-C6 and grade A-D respectively) in three core subjects including English Language, Mathematics, and Integrated Science/Social Studies in addition to any three elective subjects with an aggregate score of 24 or better.

Last updated Sep 2019

About the School

We strive to provide and promote higher professional education and training in business and other social sciences related discipline by leveraging a structured mix of scholarship with professionalism ... Read More

We strive to provide and promote higher professional education and training in business and other social sciences related discipline by leveraging a structured mix of scholarship with professionalism in Ghana and beyond. Read less