Understanding the dynamic marketplace and the needs of consumers are critical for business success in the 21st century. The 120-credit B.S. in Marketing prepares students for professional careers in a wide variety of marketing functions within the business and not-for-profit organizations. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior.
As a marketing major, you will develop the creative, analytical and communication skills necessary to succeed in the field. You also will develop competencies in product and service promotion, distribution, buyer behavior, and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects.
Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising and Saatchi & Saatchi.
Entrepreneurship @ LIU
Entrepreneurial thinkers create value in society using innovation under conditions of uncertainty. The ability to think entrepreneurially is critical for all students, regardless of their major or their career plans. The entrepreneurship program at LIU Brooklyn is designed to engage students to think entrepreneurially while they learn how to execute on their vision efficiently and effectively.The entrepreneurial process requires students to ask tough questions about the nature of their venture using skills developed throughout the business core. What are the benefits of the product or service and how is it differentiated from the competition? What is the target market and how will it be penetrated? How will the product or service be produced? What personnel are required and how will they be managed? What are the risks of the venture and what can be done to reduce them? What are the financial implications of the plan? What resources, including funding, are required?The best way to understand the entrepreneurial process is to take a hands-on, experiential approach. In this major, students will interact extensively with the business community both inside and outside the classroom and produce a plan that is both defensible to potential investors and actionable in the real world.There are three ways to study entrepreneurship at LIU Brooklyn. At the undergraduate level, there is a major and a minor available.
Student Associations, Organizations & Club
The School of Business, Public Administration and Information Sciences has a number of student associations, organizations, and clubs that students can join. These groups provide students with the opportunity to meet and to network with other students, faculty members, and professionals who share similar interests. They foster personal and professional growth and leadership opportunities outside of the classroom and are wonderful additions to your résumé. This Web page provides a broad overview of each group. We urge students to get involved with the group that relates to their career path. Those students who have yet to choose a major can also become involved in these student associations, organizations or clubs to explore various career paths in the School of Business, Public Administration and Information Sciences.