Bachelor of Science in Marketing Communications

General

Program Description

Marketing Communications

Want to get into the advertising world? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s Bachelor of Science in Marketing Communications.

The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.

A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.

Course work in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations and more.

All students complete the core course requirements and then choose one of two concentrations as a specialization in either writing or graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.

Why Midway?

  • 16:1: Student-to-faculty ratio
  • Affordability: 90% of students receive some form of financial assistance
  • Support: Meet faculty face-to-face to get in-person assistance

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A Peek Inside Our Program

You will earn your Marketing Communications degree by completing 120 credit hours.

Course Listings

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Admissions Process

  • Common Application: We accept online applications on our website or through the Common Application.
  • Complete the application: Apply Online or Download Application (PDF). A nonrefundable application fee of $30.00 is required before the application can be processed.
  • Submit High School Transcript – Official transcripts should be mailed directly by the high school to the Office of Admissions or sent electronically by a secured third site (i.e. Parchment Exchange, National Student Clearinghouse).
  • Official TOEFL/IELTS/SAT scores – Midway University will accept official score reports from the testing organizations. You can submit one of the scores as part of the Application Process.

Midway’s SAT code is 1467 and ACT is 1528

Last updated Jan 2020

About the School

Midway University, located in Midway, Kentucky, is a private, non-profit liberal arts college, founded in 1847 by Dr. Lewis L. Pinkerton, as the first school in the United States to serve orphaned and ... Read More

Midway University, located in Midway, Kentucky, is a private, non-profit liberal arts college, founded in 1847 by Dr. Lewis L. Pinkerton, as the first school in the United States to serve orphaned and disadvantaged women. Read less