Bachelor of Science in Digital Marketing and Social Media

General

Program Description

For all creatives, who unravel the world with their ideas.

The bachelor Digital Marketing and Social Media focuses on marketing concepts & plans as well as digital marketing & communication instruments. You will become an expert in Customer Centricity & Digital Brand Building.


Main areas of study

  • Marketing
  • Digital Marketing
  • Digital Communication
  • Business Administration
  • Innovation Management Skills

Specializations

In the 5th and 6th semesters in full-time option or 7th and 8th semesters in part-time option:

  • Digital Marketing Management
  • Social Media Marketing
  • Digital Marketing Communication (Search Engine Marketing, Mobile Marketing)
  • Digital Marketing Intelligence/Advanced Market Research
  • Digital Branding
  • Digital Customer Relationship Management
  • Digital Communication Design

Study Abroad

In the 4th semester of the full-time option

International Summer School of the 6th semester in the part-time option

Practice

Intern domestically or internationally (full-time option)

Practical projects, business games, labs, excursions (full- and part-time option)

You successfully completed your bachelor studies in Digital Marketing and Social Media? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

  • Search Engine Marketing (SEO, SEA)
  • Social Media Marketing
  • Mobile Marketing
  • Influencer Marketing
  • Performance Marketing
  • Content Marketing
  • Campaign Marketing
  • E-Commerce Marketing
  • Direct Marketing
  • E-Market Research

Your Bachelor’s degree in Digital Marketing and Social Media opens up a wide range of job opportunities, as the demand for qualified Digital Marketing experts is high and continues growing.

Your digital expertise, which you have acquired during your studies, together with your creativity, make you a wanted candidate in the industry as well as in start-ups, agencies, and non-governmental organizations.

Is this too established for you? Are new ideas exactly your thing? Then go and work for yourself. Our professors and the team at our Career Service Center will be happy to assist you.

Last updated Dec 2019

About the School

The private university XU Exponential University is Germany’s first university to focus exclusively on digitization and technology. At Studio Five on the grounds of the Filmpark Babelsberg in Potsdam, ... Read More

The private university XU Exponential University is Germany’s first university to focus exclusively on digitization and technology. At Studio Five on the grounds of the Filmpark Babelsberg in Potsdam, we set up a campus that focuses specifically on the education, advancement, and networking of future heroes of digital change. A place for you! Read less