Bachelor of Science in Digital Business

General

Read more about this program on the school's website

Program Description

For all leaders, who shape the company of tomorrow.

With the bachelor in Digital Business you get the complete toolbox to be an active designer of the digitalized future. You will become an expert in new business models, innovation and interaction methods.

Main areas of study

  • Digital Business
  • Business Administration
  • Innovation Management Skills

Specializations

In the 5th and 6th semesters

  • Digital Marketing Management
  • Digital Technology Management
  • Digital Mobility Management
  • Digital Retail Management
  • Start-up Management
  • Digital Research and Development

Study Abroad

In the 4th semester, you have the chance to study at one of our international partner universities. 

Practice

Intern domestically or internationally. Practical projects, business games, labs, excursions 

You successfully completed the bachelor studies in Digital Business? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

  • Digital Business Model Development
  • Digital Marketing Management
  • Digital Technology Management
  • Digital Mobility Management
  • Digital Retail Management
  • Digital Start-up Building
  • Digital Research and Development
  • Digital Business Management

Your bachelor’s degree in Digital Business opens up a wide range of job opportunities, as the need for well-trained experts is high and rising. And this holds true in numerous industries and areas. Your digital expertise and your mindset are in demand in businesses, start-ups, public authorities, and non-governmental organizations as well as in science, research, and development.

Today, companies increasingly need more and more well-trained experts who can contribute to the development of new digital business models and processes while also making them competitive and scalable. In the wake of digital transformation, yesterday’s successes are no longer a guarantee for the success of tomorrow.

As an expert, you are also sought after in science, research, and development when introducing new digital technologies and digital innovations, for example.

The same applies to experts that use digital marketing concepts and instruments to reach new target groups and promote brand loyalty.

Is all this too conventional for you? Then go into business yourself. Our professors and the team at our Career Service Center are happy to support you.

Last updated Apr 2020

About the School

The private university XU Exponential University is Germany’s first university to focus exclusively on digitization and technology. At Studio Five on the grounds of the Filmpark Babelsberg in Potsdam, ... Read More

The private university XU Exponential University is Germany’s first university to focus exclusively on digitization and technology. At Studio Five on the grounds of the Filmpark Babelsberg in Potsdam, we set up a campus that focuses specifically on the education, advancement, and networking of future heroes of digital change. A place for you! Read less