Bachelor of Science in Design Management


Program Description

The design management major offers our students the opportunity to study design in the wider context of entrepreneurship and management of the creative process.

Our students take design courses in the College of Architecture, Art and Design as well as business classes in the School of Business Administration. Our design management program is the only program of its kind in the region.

Our students are in demand by a wide range of organizations that require professionals with strong management skills and an understanding and appreciation of the creative process. Our graduates are working as design directors for public and private corporations, and design and advertising agency account executives. In addition, they are actively recruited by galleries, events organizations and museums throughout the region.

Graduates from our design management program are equipped with the skills, knowledge and confidence to:

  • work in client servicing departments within advertising agencies, which might involve defining creative briefs, costing, managing, planning a project and collaborating with the creative department
  • work with event managers, which might involve promotion planning and management, liaising with designers for graphic material and project management
  • establish new design companies by formulating business plans, developing marketing strategies and establishing teams of personnel for the company
  • work as freelance design managers for individuals or organizations requiring specialist project management

Our graduates also have a working knowledge of design methodology and applications, image making, web design and visualizing. These are also potential areas of concentration for the degree program.

Our students leave the program with a detailed portfolio of their work that demonstrates their particular skills and knowledge related to the world of design management.

Our program of study in the Department of Art and Design builds on strong traditions of visual experimentation and professional preparation and focuses on the complexities of the design process and strategic thinking.

Our majors in design management, multimedia design and visual communication are built around a series of studios that help our students grasp the essential elements of design: text, color, image, motion, material, media and message.

Our emerging designers learn to create alternative responses to changing contexts. As producers of objects, communications and environments, our students define, enhance and transform the world around them. While our courses provide our students with expertise in design, they also give our students a breadth of understanding of other disciplines. Our curriculum emphasizes experiential learning in the studio and encourages our students to work closely with faculty to become proficient conceptual thinkers and creative problem solvers.

Our students acquire a solid foundation in design and are well prepared for contemporary professional practice. Upon graduation, they can enter the workforce as design professionals and contribute to the future direction of regional design and visual culture.

We attract award-winning faculty members from diverse academic, cultural and geographic backgrounds. Our faculty members are active in the regional arts scene and their work is widely exhibited in the region and beyond.

Last updated Jul 2018

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About the School

American University of Sharjah is an independent, not-for-profit coeducational institution, based consciously upon American institutions of higher education. The university is a leading comprehensive ... Read More

American University of Sharjah is an independent, not-for-profit coeducational institution, based consciously upon American institutions of higher education. The university is a leading comprehensive coeducational university in the Gulf, and serves students from the region and from around the world. AUS aims to be the region’s leader in higher education, known for excellence and innovation in teaching, learning, research and service. Read less