Major: Creative Media
Degree / Award Title: Bachelor of Science in Creative Media
Offering Academic Unit:
This Major is jointly offered by:
School of Creative Media
Department of Computer Science
Mode of Study: Full-time
Aims of Major
This major will produce professionals in creative media who are strongly versed in computing technology.
The main emphasis of this major is on the technology underlying digital media, but graduates will also receive a solid foundation in the creative process including video, sound, storytelling, game design, computer graphics, installation and interactive digital media production.
Graduates should be able to exploit the latest computing and media technologies in the creation of various media including computer games, computer animation and special effects, Internet applications and mobile devices and services.
This major combines the core courses from both the School of Creative Media and the Department of Computer Science to produce graduates that bridge the gap between the technical and artistic side of the media field.
Intended Learning Outcomes of Major (MILOs)
Upon successful completion of this Major, students should be able to:
Demonstrate proficiency in both the artistic and technical aspects of digital media production.
Apply knowledge and skill in computer science to the creation, development and processing of digital media software and contents.
Identify and analyze the impact of media technologies on the broader social environment.
Work effectively as a member of a creative team, and contribute to both the technical and creative sides of media projects.
Prepare himself/herself for continuous advancements in media technologies through life-long learning.
Demonstrate problem-solving skill and resource management skills.
For students with recognised Advanced Level Examinations or equivalent qualifications.
For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.
BSc Creative Media#
Year of Entry: 2020
Mode of Funding: Government-funded
Admission Code: 1043 BSc Creative Media#
Mode of Study: Full-time
Indicative Intake Target (subject to change): direct application places
Local Students: 20 for the School of Creative Media
Non-Local Students: Direct Application route for international and mainland Non-Gaokao students: around 250. NUEE route [全国普通高等学校统一招生计划（统招）] for mainland Gaokao students: around 225
Normal Duration of Programme: 4 years
Direct/Non-JUPAS Application Deadline: 2 January 2020 (Local & Non-local)
Remark: This major is jointly offered by the School of Creative Media and the Department of Computer Science.
This major produces creative media professionals who are proficient in computing technology. Students also gain a solid foundation in creative processes, including video, sound, photography, storytelling, game design, animation, computer graphics, installation and interactive digital media production.
This major combines core courses from the School of Creative Media and the Department of Computer Science to produce graduates who are able to bridge the gap between the technical and artistic sides of the media field. Graduates use the latest computing and media technologies in the creation of various media including computer games, animation, special effects, sound, wireless and mobile media and Internet applications.
Admission Arrangements for Direct/Non-JUPAS Applicants
Applicants to this programme (admission code: 1043) will be considered for admission to first-year studies in the Bachelor of Science in Creative Media programme.
Applicants seeking advanced standing entry can submit an application for the following programme:
BSc Creative Media (admission code: 1468A)
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience
@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.* Depending on students’ HKDSE English Language test scores.# Students who achieve a grade B or above in their overall course results for EL0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.
What You Will Be Studying (Major)
This major combines core courses offered by the Department of Computer Science and the School of Creative Media, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing teamwork skills and a true understanding of both fields.
Computer Science courses include computer programming, data structures, data, storage, networking, applied algorithms, software engineering, computer graphics and AI game programming. These courses equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.
Creative Media courses include contemporary and new media art, computer animation, computer games, visual communication, installation, interactivity and creative media studio. These courses provide students with a good understanding of the creative process and the ability to produce content for digital media projects.
Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams and develop interesting digital media projects.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.
Start Your Career Here (Major)
This major is ideal for students who have strong interests in both computing technologies and creative media. Our graduates are qualified to work in a wide range of digital media companies in areas such as computer animation, special effects, computer games, Internet-based and mobile media. Graduates become part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates are ideal candidates for future management positions.
Semester-long exchange study opportunities are offered worldwide with over 160 partner institutions. European venues include the UK, Ireland, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include China, Japan, Malaysia, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and English enhancement.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
Did You Know?
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Best Animated Feature, the Oscars, 2018
Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
Award for Young Artist (Film and Media Arts) (2012-2014), Award for Young Artist (Visual Arts) (2017) and Artist of the Year (Film) (2017), the Hong Kong Arts Development Awards
Best New Director, the 36th Hong Kong Film Awards, 2017
Grand Prix, the 12th Osaka Asian Film Festival, 2017
Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016
Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
Best Local Work (2017), Emerging Talent Award (2016) and Silver Award (2015) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Gold Award (2011-2013, 2015-2017) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Gold Award (2014) and Silver Award (2014, 2016) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Silver Award (2010, 2011 and 2013) in the Interactive Media Category, Hong Kong Independent Short Film and Video Awards (ifva)
Winners of the 1st and 2nd First Feature Film Initiative (Higher Education Institutions Group), 2015 and 2016
Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), The Best Boardgame Award (2017), Global Game Jam Hong Kong
WYNG Masters Award, 2013 and 2016
Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015
Asian Cultural Council Grants, 2014
Hong Kong Documentary Award, the Chinese Documentary Festival, 2014
Winner of the 2013 Hong Kong Spirit Ambassadors
New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
Best Short Documentary, the 2nd Phoenix Video Documentary Award, 2013
Best New Director, the 31st Hong Kong Film Awards, 2012
Hong Kong Contemporary Art Awards, 2012
Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
Contemporary Perspective and Human Rights Concern Awards, South Taiwan Film Festival, 2012
Best Experimental Film, the 9th Sedicicorto International Film Festival, 2012
Silver Award, the Hong Kong Design Association (HKDA) Global Design Awards, 2011
Best Screenplay, the 30th Hong Kong Film Awards, 2011
Adobe Design Achievement Awards, 2011
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
Carnegie Mellon University, USA (media art)
City University London, UK (cultural policy and management)
Concordia University, Canada (media art and sculpture)
Duke University, USA (experimental and documentary media)
Georgia Institute of Technology, USA (human-computer interaction)
Goldsmiths, University of London, UK (urban photography, visual anthropology)
Graduate School of Media Design, Keio University, Japan (media design)
Institut d’Etudes Superieures des Arts, France (art management/art business)
King’s College London, UK (critical theory)
Maryland Institute of Art, USA (sculpture)
Massachusetts Institute of Technology, USA (media design; art, culture and technology)
National Film and Television School, UK (animation)
Pratt Institute, USA (animation and motion arts)
Slade School of Fine Art, University College London, UK (sculpture)
The University of Art and Design Helsinki, Finland (media art)
University of the Arts London, UK (fine arts)
University at Buffalo, The State University of New York, USA (architecture)
University of California, Los Angeles, USA (media design)
The University of Nottingham, UK (film studies)
The University of Oslo, Norway (media studies)
The University of Southern California, USA (digital media)
The University of Washington, USA (digital media art)