The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.
General Course Requirements
BUS 201 | Organizational Communications (3 credit hours)Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail messages. The culminating activity permits students to understand the report process and research methods, manage data and use graphics, and organize and prepare reports and proposals for the design and delivery of business presentations.Components:LectureAttributes: Collegiate Skills – Effective Communication
CMIS 101 | Information Systems Concepts and Applications (3 credit hours)This course is an introduction to basic computer concepts and Windows-based spreadsheet, database, and presentation graphics software currently used in industry. Development of problem-solving and proficiency using selected commercial software packages is stressed.Components: LectureAttributes: Technology & Its Application
ECON 221 | Principles Of Microeconomics (3 credit hours)Consideration is given to the microeconomic concepts of wages, interest, rent and profits, personal distribution of income, consumption, monopolies, agriculture, government taxation and expenditures, international trade and comparative economic structures.Components:LectureAttributes: Methods of Inquiry & Explanatory Schema – Social Science
ECON 222 | Principles of Macroeconomics (3 credit hours)This course presents elementary concepts of macroeconomics with an emphasis on equilibrium analysis, monetary and fiscal policy, banking, developmental economics, and comparative economic systems.Components:LectureAttributes: Methods of Inquiry & Explanatory Schema – Social Science
MATH 112 | College Algebra (3 credit hours)This course is for students who specifically need algebra in certain pre-professional programs. It covers algebraic principles and processes and is not to be taken for credit by students who have completed Math 113 or Math 120.Components: LectureAttributes: Collegiate Skills – Quantitative Reasoning
STAT 210 | Statistics (3 credit hours)A study of the methods of summarizing and interpreting data, elementary probability, and its relation to distributions. The meanings, importance, and application of the normal and binomial distributions and the methods of random sampling, testing of hypotheses, analysis of paired data, and interpretation of standardized test scores are covered. Students work on independent research projects to gain first- hand experience with the issues of the course.Components: LectureAttributes: Collegiate Skills – Quantitative Reasoning