Bachelor of Science in Business Administration major in Marketing

General

Program Description

Our courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing.

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country.

Our regionally renowned program offers excellent facilities, highly qualified faculty members and an exciting curriculum that blends both theoretical and practical knowledge to provide our students with the best possible training ground for their future endeavors in the fast-paced world of international commerce.

Graduates of our program are sought after by employers all around the Gulf in a number of diverse fields such as in:

  • advertising agencies
  • airlines
  • banks
  • colleges and universities
  • communication companies
  • computer industry
  • government agencies
  • healthcare companies
  • hospitals
  • insurance companies
  • international companies
  • marketing firms
  • marketing and research firms
  • management consulting firms
  • manufacturing firms
  • media firms
  • non-profit organizations
  • private industries
  • publishing companies
  • retail businesses
  • securities brokers
  • television stations
  • tourism industry

With the UAE as a magnet for tourism and retail sales worldwide, our department provides students with the education necessary to thrive in the exciting profession of marketing.

Last updated Jul 2018

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About the School

American University of Sharjah is an independent, not-for-profit coeducational institution, based consciously upon American institutions of higher education. The university is a leading comprehensive ... Read More

American University of Sharjah is an independent, not-for-profit coeducational institution, based consciously upon American institutions of higher education. The university is a leading comprehensive coeducational university in the Gulf, and serves students from the region and from around the world. AUS aims to be the region’s leader in higher education, known for excellence and innovation in teaching, learning, research and service. Read less