Bachelor of Science in Business Administration - Marketing


Program Description

Meet consumer needs in today’s global and digital marketplace.

Perhaps you are drawn to the fast-paced world of advertising. Maybe you are fascinated by how consumer behavior drives new product development. Or you are inspired by how market researchd impacts profitability. With a degree in business administration – marketing from Edinboro University, you can be in the thick of it all.

Marketing is essential to businesses all over the world. With a business degree in marketing, you can help businesses effectively create, communicate and deliver messages about goods and services. You can also help them maximize profits through sound, yet ethical decision making.

At Edinboro, you will learn in small classes taught by faculty with professional experience. Following a curriculum that emphasizes the foundations of business, the faculty in marketing will help you to bridge the gap between academics and industry. The program will round out your education with core courses that build ethical judgment and critical thinking skills and you’ll be ready to compete in today’s business world. You may also pursue an MBA to further boost your career potential.

Expert Faculty

Accomplished faculty instruct, guide, and inspire Edinboro students to achieve and lead. EU faculty are recognized for their commitment to student success and creating a personal and engaging academic environment.

Experiential Learning

The Edinboro experience extends well beyond the classroom. EU students prepare for careers and life through opportunities for hands-on learning, collaborative research with faculty, global travel, and internships.

Modern Facilities

Fighting Scots live, work, and play in state-of-the-art facilities on EU’s picturesque 585-acre campus. Located just 20 miles south of Erie, Pennsylvania’s fourth-largest city, Edinboro is bustling with exciting activities.

Gain an edge for graduate school or the competitive job market.

All Bachelor of Science in Business Administration concentrations are accredited by the Accreditation Council for Business Schools & Programs (ACBSP), which accredits quality business programs across the globe.

Get real-world experience as an intern.

Internships help you hone your skills and provide insight into what it’s like to work in the field of marketing. Many potential employers, both in and out of state, offer internship opportunities to our students. Popular internship sites include:

  • Erie Insurance
  • Erie Pepsi Co.
  • Tom Ridge Environmental Center
  • Lord Corporation
  • Bensur Marketing
  • Walmart

Job outlook: Excellent.

The U.S. Bureau of Labor Statistics projects a 10% growth in the employment of marketing managers between 2016-2026, and a 23% growth for market research analysts. That means your Marketing degree will take you places. Our alumni are successfully employed in consumer and business marketing fields as diverse as:

  • Product/brand/market management.
  • New product planning.
  • Integrated marketing communications.
  • Advertising and sales.
  • Retail, wholesale and international marketing.

Benefit from real-world experiences.

A recent alumni survey shows that 100% of our graduates have found jobs or been accepted to graduate school within six months of graduation. They are employed by companies and government agencies including:

  • Erie Insurance
  • Enterprise Rent-A-Car
  • FishUSA
  • Junior Achievement
  • Nationwide Insurance
  • Steris Corporation
  • Superior Group
Last updated Oct 2019

Keystone Scholarship

Discover the options our scholarship can give you

About the School

Edinboro University is committed to excellence in academics and in every aspect of campus life. A passion for student success, a comprehensive catalog of offerings and a supportive yet challenging aca ... Read More

Edinboro University is committed to excellence in academics and in every aspect of campus life. A passion for student success, a comprehensive catalog of offerings and a supportive yet challenging academic environment define the EU experience. Read less