Bachelor of Science in Business Administration - Marketing

General

Program Description

Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn how some of the world’s leading companies manage and develop their brands. Discover how to develop a brand strategy and how to conduct market research by building on your creative, communicative and analytical skills. Our marketing specialization will open doors to various career paths and opportunities in diverse industries.

Core Curriculum

During the first three semesters of your BSc, you will take core modules that will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

Specialization

During your second semester, you will then decide what subject you would like to specialize in. You will have the choice between seven specializations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialization modules will start in the 3rd Semester and go through the whole 4th semester. All specialization modules are taught exclusively in English.

Semester Abroad

All BSc students at Frankfurt School spend at least one semester abroad which includes an internship.

Advanced Study Phase

During these two semesters, you can choose modules from a broad range of topics to suit your interests. We offer approximately 45 modules in the areas of Finance and Banking, Managing Organisations, Economics, and Business and Society. Some specializations also have advanced specialization modules in semesters 6 and 7.

Thesis

As the final part of your studies, you will write the Bachelor Thesis, usually during your last semester.

Last updated Mar 2020

About the School

Frankfurt School of Finance & Management is an AACSB, EQUIS and AMBA accredited, research-led business school, covering every aspect of a business, management, banking, and finance.

Frankfurt School of Finance & Management is an AACSB, EQUIS and AMBA accredited, research-led business school, covering every aspect of a business, management, banking, and finance. Read less
Frankfurt , Munich , Stuttgart , Hamburg + 3 More Less