Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management

Program Description

Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management

Target Audience

Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations.

Requirements

Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.)

Frankfurt School Admissions Test or one of the following:

  • SAT
  • ACT Plus Writing
  • TestAS

Very good knowledge of English, demonstrated by one of the following certificates:

  • TOEFL iBT (minimum score 90)
  • IELTS (Academic format, minimum score 6.5)
  • Cambridge Certificate of Advanced English
  • Cambridge Certificate of Proficiency
  • Pearson Test of English Academic (minimum score: 58)

Curriculum Marketing

SEMESTER 1

  • Mathematics
  • Business Information Systems
  • Microeconomics and Decision Making
  • Financial Accounting
  • Finance

SEMESTER 2

  • Statistics and Probability
  • Marketing
  • Markets, Incentives and Ethical Management
  • Principles of Private Law
  • Managerial Accounting

SEMESTER 3

  • Applied Research Methodology
  • Market Research
  • Operations Management
  • Sales Management
  • Language

SEMESTER 4

  • Corporate Design and Behaviour
  • Digital Marketing
  • Consumer Behaviour
  • Brand Management
  • International Marketing

SEMESTER 5

Semester abroad

SEMESTER 6 & 7

  • Finance and Banking
  • Bachelor Thesis
  • Managing Organisations
  • Economics
  • Business and Society
This school offers programs in:
  • English


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
7 semesters
Full time
Price
Price
6,700 EUR
Information
Deadline
Locations
Germany - Frankfurt am Main, Hesse
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Germany - Frankfurt am Main, Hesse
Application deadline Request Info
End date Request Info
Price
per semester