Bachelor of Science in Business Administration (BSBA) in Marketing
The BSBA Marketing program aims to deliver comprehensive knowledge of marketing principles and practice, develop analytical ability to make strategic marketing decisions, and enhance managerial skills that can bring marketing plans to fruition. The program also improves human capacity for critical thinking, problem-solving, interpersonal communication, quantitative analysis, and automation of critical business processes. The program includes such courses such as the rationale for marketing decisions and the application of managerial functions to the analysis of marketing problems and opportunities; developing marketing strategies; planning marketing programs, selecting the appropriate marketing mix; and organizing, implementing, and controlling marketing efforts. It explores marketing as a comprehensive system to guide decision-making related to products and services. The needs and influences of the business, customer, and competitors are all examined as they create a dynamic environment for marketing.
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