Bachelor of Science (BSc) Marketing

General

Program Description

BSc Marketing

The College of Business Administration adheres to the primary objective of a business education geared to prepare students for personally fruitful and socially useful careers in an academic environment leading to the attainment of competency in the fields of Banking and Finance, Computer Science, Economics, Management, and Marketing.

Towards this end, the College specifically aims to:

  • provide the students with a thorough training in business administration essential to their full development as competent professionals and responsible citizens who can contribute their share to growing needs of business and the economy;
  • equip them with specialized and advance knowledge and relevant skills which will allow them to meet the challenges and growing demands of the present environment; and
  • help them acquire and develop human values necessary for their meaningful existence and service to fellowmen.

Curriculum

First Year - 1st Semester


Communication Arts 1
Fundamentals of Accounting
Principles of Economics with LRT
Elem. of Business Mathematics
Physical Fitness
Typing 1
National Service Training Program 1



First Year - 2nd Semester

Communication Arts II
Partnership Accounting
Economic Analysis
Modern College Algebra
General Psychology w/ DAE
Typing 2
Rhythmic Activities
National Service Training Program 2


Second Year - 1st Semester

Philippine Literature in English
Society & Culture w/ Family Planning
General Chemistry
Math of Investment
Prin. of Money, Credit & Banking
Business Organisation and Management
Corporation Accounting
Individual/Dual Sports


Second Year - 2nd Semester

Speech & Oral Communication
Art Appreciation
Rizal Course
Business Psychology
General Physics
Obligations and Contracts
Business Statistics
Team Sports


Third Year - 1st Semester


Business English & Correspondence
Sining ng Pakikipagtalastasan
Computer Fundamentals
Corporation Finance
Law on Partnership, Corporation, Sales,
Agency and Bailment
Principles of Marketing
Advertising
Sales Management


Third Year - 2nd Semester

Pagbasa at Pagsulat sa Iba't-ibang
Disiplina
Computer Programming
Quantitative Techniques in Business
Business Policy
Public Relations
Product Planning & Development
Purchasing
Free Elective


Fourth Year - 1st Semester

Philippine History
Logic and Ethics
Politics, Governance, & the New Constitution
Phil. Tax System & Income Taxation
Marketing Research
Phil. Business Environment
Agricultural Marketing
Free Elective


Fourth Year - 2nd Semester

World History
Law on Transfer & Business Taxation
International Marketing
Marketing Management
Seminar in Marketing
Business Practicum (Marketing)
Project Feasibility Study

Last updated Feb 2018

About the School

Welcome to the Central Colleges of the Philippines, one of the country’s higher educational institutions in Metro Manila. Whether you are a prospective student or an alumnus, we encourage you to brows ... Read More

Welcome to the Central Colleges of the Philippines, one of the country’s higher educational institutions in Metro Manila. Whether you are a prospective student or an alumnus, we encourage you to browse our website to learn about the many exciting educational activities here. 

The Central Colleges of the Philippines is committed to becoming a premier educational institution producing professionals imbued with the proper values and discipline preferred by local and global organizations. PhilosophyThe Central Colleges of the Philippines is dedicated to the pursuit of knowledge, truth, and excellence towards the holistic formation of the human person as a strong foundation for the national pride, discipline, and development.VisionThe Central Colleges of the Philippines is envisioned to develop the intellectual, artistic, scientific and technological minds of students essential to the attainment of the country's goals for rapid modernization and global competitiveness.MissionThe Central Colleges of the Philippines aims to: provide quality and relevant education accessible to all; train individuals to develop personal discipline and critical, creative thinking; and produce committed professionals imbued with the ideas necessary to serve the welfare of the society. Services and Facilities The School has an Air-Conditioned Studio theatre, complete with audio-visual devices for the use of students during convocations, seminars, symposia, film showings, etc.The School has an adequate number of public telephone booths and drinking fountains for the use of its students.The food service facilities are located in the Main and Extension Campuses for the convenience of the students and personnel.Located in fully Air-Conditioned rooms at the 2nd Floor of the HR Reyes Computer Hall is the New Computer Technology Center which includes: A Computer Laboratory consisting of more than 300 computers of the latest models that provide a 12-hour daily hands-on service to students with at least 2 Local Area Networks. Full-time laboratory instructors are always on hand to guide and help the students in their hands-on activities.Our landmark building dubbed the "Consorcia P. Reyes Hall" houses the College of Nursing with its air-conditioned classrooms, Anatomy Laboratory, Microbiology Laboratory, Chemistry Laboratory, Physics laboratories, a Chapel and a gymnasium equipped, among others, with synthetic wooden basketball court, an electronic scoreboard and movable bleachers.A separate Multimedia Laboratory with complete audio-visual facilities for showing instructional software of such popular software as Visual Studio, Microsoft Office 2003, AutoCAD 2006, etc.A separate CADD Laboratory with software for design subjects in Architecture, ECE, EE, and CompE Courses.The School maintains two Air-Conditioned libraries; the Main Library at the Antonino Hall, and the Nursing/High School Library at the Extension Campus. A vast collection of books and periodicals is augmented regularly through continuous requisitions by faculty and students. The School libraries observe the Open-Stack-System. Photocopying machines are available for use by the students at minimal cost.The School maintains a Roman Catholic chapel consecrated to the Immaculate Conception for the spiritual needs of the academic community. It performs important church services such as the Mass on First Fridays, Anticipated Mass on Saturdays and on Holidays.The School maintains two Air-Conditioned Medical/Dental Clinics staffed by physicians, dentists, and nurses. Students, faculty and support staff may avail of the medical and dental services for consultation and treatment. An Optometry Clinic is also available not only to the students, faculty, and staff but also to the immediate members of their family for free consultation and prescription.The Guidance and Counseling Office assists students in the development of their personality and maximization of their potential in academic and personal pursuits.The students and alumni can avail of job and employment assistance through their respective Colleges and the CCP Alumni Association.The students and employees are physically secured and protected by specially trained Security Officers employed by the School and by a private security agency. Read less