Bachelor of Retail and Business Management


Program Description

What is like?

The fast-paced retail industry has many facets - from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.

In the Bachelor of Retail and Business Management, you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management.

Best practice approach

You will learn best-practice approaches for retail in New Zealand and abroad, in both physical and virtual environments.

You will also gain knowledge of retail-related disciplines such as logistics and supply chain management, retail design, combined with an understanding of the evolution of technology, consumer behaviour and visual merchandising within the sector.

Real-world learning

The multi-billion dollar retail sector is New Zealand’s second-largest for employment, responsible for seamlessly and endlessly delivering goods and services to New Zealanders. This degree was created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge. You’ll initially study a broad range of business courses and learn about retail fundamentals. You’ll then move to learn more about the specifics of retail management and marketing. In your final year, you can choose to specialise in a specific aspect of retail. An internship component at each level of the programme will allow you to create strong industry connections and will expose you to a range of real-world retail experiences.

In-depth knowledge of retail

The uniqueness of this degree is in its specific retail-focused courses. Topics you can study include retail buying and planning, merchandising, strategy and business planning and retail operations, both in a store and online context.

Learn from New Zealand’s experts

The course gives you access to Massey University’s wide expertise in this area. Your teachers include world-renowned researchers in retail issues in consumer behaviour, branding, design, human resources, retail marketing activities, advertising effectiveness and logistics and supply chain operation.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies are ranked in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration and finance programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.


There are several scholarships open to undergraduate business students at Massey, including some dedicated scholarships for those studying this degree: the Bachelor of Retail and Business Management Bursary; the Chair of Retail Management Bursary; and the Bachelor of Retail and Business Management Leadership Scholarship.

Key facts

  • Available at Auckland
  • Available via Distance Learning
  • Equivalent to 3 years full-time study or available by part-time study
  • Available for international students studying in NZ or via distance learning


Massey’s integrative approach ensures you will graduate with generic business skills as well as retail-specific expertise. You will have gained the critical thinking and problem-solving skills to design, implement and continuously improve strategies for dynamic retail, technological and economic environments. The Bachelor of Retail and Business Management is specifically focused on helping develop future managers and/or leaders in retailing. The degree is specifically tailored for the retail sector’s requirements, so the skills you will learn are those that the retail sector is seeking for their management staff.

You will be prepared to take on management and leadership roles in areas such as marketing, merchandising, logistics, human resources, supply chain management or design and brand management.

Alternatively, the Bachelor of Retail and Business Management provides an excellent platform for those thinking about setting up their own business or enterprise.

Entry requirements

To enrol in the BRBM degree you must have an entrance to university qualification, either through Bursaries and Scholarship Examinations, NCEA, New Zealand University Entrance, Admission with Equivalent Status, Discretionary Entrance or Special Admission.

Last updated Nov 2019

About the School

For more than 80 years, Massey University has helped shape the lives and communities of people in New Zealand and around the world. Its forward-thinking spirit, research-led teaching, and cutting-edge ... Read More

For more than 80 years, Massey University has helped shape the lives and communities of people in New Zealand and around the world. Its forward-thinking spirit, research-led teaching, and cutting-edge discoveries make Massey New Zealand’s defining university. Read less
Auckland , Palmerston North , Wellington + 2 More Less