Bachelor of Media and Communication

General

Read more about this program on the institution's website

Program Description

Prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society.

Superior skills in communication practice and innovative creative outputs are developed in the majors on offer to allow specialisation in a particular media area. Students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to make a meaningful contribution to society. Students learn key disciplinary and employment skills such as effective communications, teamwork and problem-solving skills.

Course Entry

Academic Admission requirements (Band 3)

The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

One or more of the majors in this course has admission requirements. Refer to the major for more information.

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Special Tertiary Admissions Test;*
  • University Preparation Course;*
  • Indigenous University Orientation Course;*
  • Aboriginal Student Intake Test; or*
  • Experience Based Entry Scheme.*

* Further information can be found on the Study course entry page.

For international students, requirements include your secondary school results.

English Language requirements (Band 3)

English competency requirements may be satisfied through the completion of one of the following:

  • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
  • Special Tertiary Admissions Test;*
  • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
  • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
  • University Preparation Course;
  • Indigenous University Orientation Course;*
  • Aboriginal Student Intake Test;*
  • AQF Diploma, Advanced Diploma or Associate Degree;
  • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
  • Other tests, courses or programmes defined on the English Proficiency Bands page.

* Further information can be found on the Study course entry page.

Austin Distel / Unsplash

Course Details

Semester availability

  • Semester 1: Study full-time at Mount Lawley
  • Semester 2: Study full-time at Mount Lawley

Course Structure

Students will be required to complete eight core units (120 credit points).

Year 1 - Semester 1

Unit Code Unit Title Credit Points
SAH1100 Communicating Ideas 15
SAH1150 Creativity 15

Year 1 - Semester 2

Unit Code Unit Title Credit Points
SAH1200 Media and Culture 15
SAH1250 Storytelling and Meaning 15

Year 2 - Semester 1

Unit Code Unit Title Credit Points
SAH2110 Identity 15

Year 2 - Semester 2

Unit Code Unit Title Credit Points
SAH2200 Audience Perception and Experience 15

Year 3 - Semester 1

Unit Code Unit Title Credit Points
SAH3100 Personal and Professional Planning 15

Year 3 - Semester 2

Unit Code Unit Title Credit Points
SAH3200 Industry and Community 15

Students are also required to complete an eight-unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.

Students are required to complete remaining credit points in the form of either an eight-unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).

Majors you can study in this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

  • Advertising
  • Broadcasting and Digital Journalism
  • Media and Cultural Studies
  • Photomedia
  • Public Relations
  • Screen Production
  • Screen Studies

Course Learning Outcomes

  • Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations.
  • Communicate Media and Communication knowledge and ideas clearly, coherently and with independence.
  • Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence.
  • Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice.
  • Think creatively to anticipate challenges and generate Media and Communication solutions/responses.
  • Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems.
  • Use digital technologies and Media and Communication-related literacy to access, evaluate and synthesise relevant information from multiple sources.
  • Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods.

Career Opportunities

This degree provides students with advanced communication and critical engagement skills that are essential in a wide range of professions.

Possible future job titles

Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Content Creator, Media Commentator.

Last updated Oct 2020

About the School

At ECU we are guided by our values of integrity, respect, rational inquiry and personal excellence. Our focus on teaching and research is inspired by engagement and partnerships with those in the many ... Read More

At ECU we are guided by our values of integrity, respect, rational inquiry and personal excellence. Our focus on teaching and research is inspired by engagement and partnerships with those in the many communities we were established to serve. Read less
Joondalup , Mount Lawley , Bunbury + 2 More Less