Bachelor of Marketing


Program Description

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”

A hybrid major

As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art.

Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base.

As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.

Marketing at Lakeland

We asked. We listened. As a result, our marketing degree is stronger than ever.

Wanting to upgrade our marketing program, we asked local employers from some of our neighboring world-class businesses what they wanted in a graduate with a marketing degree.

One key change was a renewed emphasis on internships. Another was stressing research, the ability to carry out and analyze survey works or focus group studies.

“Our marketing program was designed with the input of employers,” Niederjohn says. “We really asked them, ‘what do you think students need to be able to do when they graduate?’ We recently made changes.”

Recent Grads, Real Careers

Listed below are just some of the careers Lakeland College marketing students from recent graduating classes have landed:

  • Senior renewable energy analyst, Orion Engineered Systems
  • Graphic designer, RLO Sign
  • Merchandiser, Coca-Cola
  • Front-end leader, Bed, Bath and Beyond
  • Customer service representative, PCNation
  • Account executive, Trans Media Group/AJ Indoor Advertising
  • Account manager, Strategies Ltd.
  • Corporate account manager, CDW
  • Web analyst, The Manitowoc Company
  • Business development manager, Jostens

Listed below are some of the internships Lakeland College marketing students have landed during their stay at Lakeland:

  • Acuity - Sheboygan, Wis.
  • Ansay & Associates - Port Washington, Wis.
  • Dental Health Products - New Franken, Wis.
  • Pearce Wireless - Sheboygan, Wis.
  • Sheboygan County Chamber of Commerce - Sheboygan, Wis.
  • Texas Roadhouse - Sheboygan, Wis.
  • Two Rivers Polar Bears baseball team - Two Rivers, Wis.
  • Valley VNA Senior Services - Neenah, Wis.
  • Vector Marketing - Sheboygan, Wis.
  • WSCS-TV8 - Sheboygan, Wis.

Marketing Major Requirements

  • ACC 210 - Financial Accounting Principles
  • BUS 200 - Business and Professional Protocol (2 semester hours)
  • BUS 301 - Management Information Systems
  • BUS 330 - Management Principles
  • BUS 350 - Marketing Principles
  • BUS 375 - Marketing Research
  • BUS 389 - Pricing and Financial Management
  • BUS 400 - Business Internship
  • BUS 410 - Business Law I
  • BUS 445 - Logistics and Supply Chain Management
  • BUS 485 - Marketing Management
  • BUS 491 - Business Policy and Strategy (WI)
  • ECN 220 - Principles of Macroeconomics
  • ECN 230 - Principles of Microeconomics
  • MAT 220 - Probability and Statistics

Two courses (6 semester hours) from the following:

  • BUS 314 - Hospitality Sales and Marketing
  • BUS 388 - Integrated Marketing Communications
  • BUS 469 - Global Marketing and Management Strategies
  • BUS 487 - Sales Management
  • COM 220 - Persuasion & Advocacy
  • COM 370 - Communication and Social Media
  • SOC 325 - Sociology of Media and Mass Communication
  • WRT 330 - Advertising and Public Relations Writing
Last updated Jun 2018

About the School

Today, Lakeland College is a bachelor's and master’s degree-granting liberal arts institution related to the United Church of Christ with nearly 3,500 students (900 traditional undergraduate students ... Read More

Today, Lakeland College is a bachelor's and master’s degree-granting liberal arts institution related to the United Church of Christ with nearly 3,500 students (900 traditional undergraduate students and 2,600 evening, weekend and online students) from 24 countries, 10 on-campus residence halls and more than 30 majors, including our newest academic programs: aviation, communication and nursing... Read less