Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.
And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.
“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”
A hybrid major
As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art.
Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base.
As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.
Marketing at Lakeland
We asked. We listened. As a result, our marketing degree is stronger than ever.
Wanting to upgrade our marketing program, we asked local employers from some of our neighboring world-class businesses what they wanted in a graduate with a marketing degree.
One key change was a renewed emphasis on internships. Another was stressing research, the ability to carry out and analyze survey works or focus group studies.
“Our marketing program was designed with the input of employers,” Niederjohn says. “We really asked them, ‘what do you think students need to be able to do when they graduate?’ We recently made changes.”
Recent Grads, Real Careers
Listed below are just some of the careers Lakeland College marketing students from recent graduating classes have landed:
Senior renewable energy analyst, Orion Engineered Systems
Graphic designer, RLO Sign
Front-end leader, Bed, Bath and Beyond
Customer service representative, PCNation
Account executive, Trans Media Group/AJ Indoor Advertising
Account manager, Strategies Ltd.
Corporate account manager, CDW
Web analyst, The Manitowoc Company
Business development manager, Jostens
Listed below are some of the internships Lakeland College marketing students have landed during their stay at Lakeland:
Acuity - Sheboygan, Wis.
Ansay & Associates - Port Washington, Wis.
Dental Health Products - New Franken, Wis.
Pearce Wireless - Sheboygan, Wis.
Sheboygan County Chamber of Commerce - Sheboygan, Wis.
Texas Roadhouse - Sheboygan, Wis.
Two Rivers Polar Bears baseball team - Two Rivers, Wis.
Valley VNA Senior Services - Neenah, Wis.
Vector Marketing - Sheboygan, Wis.
WSCS-TV8 - Sheboygan, Wis.
Marketing Major Requirements
ACC 210 - Financial Accounting Principles
BUS 200 - Business and Professional Protocol (2 semester hours)
BUS 301 - Management Information Systems
BUS 330 - Management Principles
BUS 350 - Marketing Principles
BUS 375 - Marketing Research
BUS 389 - Pricing and Financial Management
BUS 400 - Business Internship
BUS 410 - Business Law I
BUS 445 - Logistics and Supply Chain Management
BUS 485 - Marketing Management
BUS 491 - Business Policy and Strategy (WI)
ECN 220 - Principles of Macroeconomics
ECN 230 - Principles of Microeconomics
MAT 220 - Probability and Statistics
Two courses (6 semester hours) from the following:
BUS 314 - Hospitality Sales and Marketing
BUS 388 - Integrated Marketing Communications
BUS 469 - Global Marketing and Management Strategies
BUS 487 - Sales Management
COM 220 - Persuasion & Advocacy
COM 370 - Communication and Social Media
SOC 325 - Sociology of Media and Mass Communication
WRT 330 - Advertising and Public Relations Writing