Bachelor of Marketing, Advertising and Public Relations
Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations. The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career. Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns. The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.
Non-Standard Timetable Information (e.g. early start, weekend courses, etc)
Students will be required to attend classes on both campuses to complete the course.
Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Sales Executive, Graphic Designer, Advertising Account Manager, Web Designer
The Bachelor of Communications and Bachelor of Business are also available in these disciplines.
Last updated October 23, 2017