Bachelor of Entrepreneurial Management (Honors) in Design Business


Program Description


Program Objectives

  • To educate and train students in the design business discipline in both academic and professional terms such that upon graduation they will be able to assume the role of entrepreneurs in the design business;
  • To enable students to acquire entrepreneurial management knowledge and skills in a design business context;
  • To cultivate students' generic attributes and application skills in information and communication technology for managerial functions;
  • To enhance students’ integrity as ethical and caring persons;
  • To enable students upon graduation to function as informed decision-makers and respectable and responsible design business entrepreneurs.

Program Learning Outcomes

Upon completion of the Program, students should be able to:

  • To integrate and apply a broad range of knowledge vital to design and entrepreneurial management to launch, manage and grow a design business;
  • To apply principles, theories and models of entrepreneurial management to develop and implement financial, marketing and management strategies in a design business context;
  • To apply information and communication technology, critical thinking and analytical skills to decision-making and management in a design business context;
  • To apply ethical reasoning in the performance of personal and professional responsibilities through an innovative business with social impacts;
  • To develop a sound and feasible business plan to launch a new venture for entrepreneurial start-ups and/or corporate projects.

Program Structure

Discipline: Business and Management

  • Accounting for Management and Decision Making
  • Digital Marketing
  • Management Principles and Practices
  • Strategic Management

Discipline: Entrepreneurial Management

  • Principles of Entrepreneurship
  • Accounting and Financial Management for Entrepreneurship
  • Corporate Social Responsibility in Entrepreneurship
  • Legal Aspects of Entrepreneurship
  • Entrepreneurial Business Planning
  • Information and Communication Technology (ICT) for Entrepreneurship

Discipline: Design-Business

  • Design Industry and Operations Management
  • New Venture in Small Design Business
  • Innovation and Strategy in Design Business
  • Professional Practice in the Creative Industry
  • Project Management in Design Business

Capstone Project

  • Entrepreneurship Project

Recommended Electives (any 2 courses)


  • Creativity in Marketing
  • Brand Management
  • MICE Management
  • Supply Chain Management

Entrepreneurial Management

  • Global Entrepreneurship
  • Entrepreneurship in Action in China

General Education/Language core courses

  • Business Communication
  • Global Citizenship
  • GE/Language elective

* Students are required to complete the “Integrated Seminar and Community Involvement” before graduation.

Education and Career Pathways

Graduates of the Programme may pursue to be the entrepreneurs to develop start-ups in the industry and/or intrapreneurs to manage innovative business projects in an existing business. Graduates may also consider pursuing further study, such as a Master's Degree in Entrepreneurship, a Master's Degree in Business Administration, etc.

Admission Requirements

The minimum admission requirements of Year 1 entry of the Program are as follows:

  • Having successfully completed an AD / HD in a design discipline that is pitched at Level 4 of the HKQF; or
  • Having obtained an equivalent qualification.

Interview Arrangements

Selected applicants will be invited for an admission interview.

Tuition fees

Local Students (Hong Kong Residents)

Mode of Study Year 1 Year 2 Year 3
Full-time HK$79,250 HK$81,610 -
Part-time HK$53,620 HK$53,620 HK$53,620

Non-Local Students

Mode of Study Year 1 Year 2 Year 3
Full-time HK$99,250 HK$101,610 -
Last updated Jun 2020

About the School

Established in 1985 and 1971 respectively, Caritas Institute of Higher Education (CIHE) and Caritas Bianchi College of Careers (CBCC) enjoyed a long tradition as caring institutions, offering post-sec ... Read More

Established in 1985 and 1971 respectively, Caritas Institute of Higher Education (CIHE) and Caritas Bianchi College of Careers (CBCC) enjoyed a long tradition as caring institutions, offering post-secondary education courses. In 2011, CIHE was accorded the degree awarding status by the Hong Kong government under CAP. 320. Working closely with CBCC, which focuses on sub-degrees, CIHE strives to become the future Saint Francis University. This bi-college system offers flexible and diverse advancement pathways covering Bachelor’s Degree, Associate Degree, Higher Diploma and Diploma programmes in over 20 subject areas, to empower students from all walks of life with quality vocational and professional education. Read less