Bachelor of Entertainment Management


2 locations available

Program Description

Manage the business side of the music industry: take your knowledge to the next level.

Your Bachelor of Entertainment Management will speak volumes:

  • Master all the management essentials – from marketing, artist management, promotions and publicity to economics, entertainment law and international business – through a contemporary music and entertainment lens so you can manage events, artists, tours and more.
  • Interact with the industry from day one. All of your lecturers will be active industry professionals, along with guest lecturers and industry panels, so you can build your industry contacts from the get-go. Don’t wait till you graduate to develop industry relationships.
  • Build your networks and real industry experience in two internships with high-profile industry organizations. AIM’s Bachelor of Entertainment Management interns are in-demand and many are offered subsequent work opportunities.
  • Collaborate with AIM’s contemporary performers and put into practice what you’re learning about artist management, touring and promotions. Form professional relationships with up-and-coming artists.
  • Be taught and mentored by high-caliber, active industry professionals in a supportive, creative environment. Your lecturers will give you insider insights to prepare you for a career in an evolving art landscape, which only professionals at the center of their industry can share.

Subject streams

  1. Arts & Entertainment Management
  2. Marketing & General Business Management
  3. Associated Business Studies & Electives


Elective units give you space to explore and shape your experience at AIM. We don’t believe in cookie-cutter courses that box creativity in.

You can branch out and choose eight electives from any department at AIM, including contemporary, composition & music production, music theatre, classical, audio and performance. Or, you can go deeper with Entertainment & Management electives such as:

  • Tour Management
  • Artist & Repertoire Management
  • Musical Journalism
  • Stage & Production Management
  • Visual Media & Design Skills
  • Writing Skills
  • Making Money in the Entertainment Industry
  • Radio

Entry Requirements

  • Year 12 or equivalent via an alternative pathway
  • ATAR of 70 and/or relevant industry experience
  • English Language Proficiency IELTS 6.0 (International Students only)
  • Interview (if required)
  • Supporting documents: identification (passport or birth certificate), resume and references (if required)

Possible Career Outcomes

  • A&R Manager
  • Artist Manager
  • Booking Agent
  • Commercial Sponsorships
  • Concert, Tour & Festival Promoter
  • Entertainment Publicist
  • Event Manager
  • Marketing & Sales
  • Music Publisher
  • Recording Artist
  • Venue Manager
Last updated Sep 2019

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About the School

Building on 50 years as an education provider, the Australian Institute of Music (AIM) is Australia’s largest tertiary music institution.

Building on 50 years as an education provider, the Australian Institute of Music (AIM) is Australia’s largest tertiary music institution. Read less
Sydney , Melbourne + 1 More Less