The Bachelor's programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will be a daily witness of the latest innovations from Google, Microsoft, Facebook, Twitter, Netflix, and other greatest technological companies.

Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Upon completing the Harbour.Space Bachelor of Digital Marketing degree programme, you will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.

Programme Structure

This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.

All courses are core, yet we strongly recommend students to take courses marked as elective, as they will expand knowledge in related fields.
Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Modules

  • Intro to Digital Marketing & Content Marketing

  • Digital Marketing Concepts 1.0

  • Advanced Digital Customer Experience Corporate Communications, PR & Storytelling

  • Limitless Human Becoming,

  • Content Strategy

  • Data-Driven & Email Marketing

  • Building perfect-SEO Digital Platforms

  • Digital Analytics using the Google Marketing Platform

  • Digital Marketing Masterclass

  • Research-driven Design with a Global Perspective

  • Virtual Company Legal Environment PR & Content E-Commerce

  • Digital Advertising

  • Startup Storytelling

  • Public Speaking Skills & Negotiation Masterclass

  • Demo Day Bootcamp

  • Capstone Project

Programme Leadership


Andy Crestodina
Co-Founder / Strategic Director of Orbit Media Studios

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.

Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.

  • Forbes Top 10 Online Marketing Experts to Watch in 2015
  • Entrepreneur Magazine Top 50 Marketing Influencer in 2016
  • Mentor at 1871, the #1 incubator in the US
  • Adjunct Professor of Digital Marketing at Loyola University

Stephanie Schwab

CEO, Crackerjack Marketing
Social Media, Content Marketing & Influencer Marketing

Stephanie Schwab is the Co-Director of Harbour.Space’s Digital Marketing programme. She is the CEO of Crackerjack Marketing, a digital marketing agency specialising in social media, content marketing and influence marketing. In her 15+ years’ experience in ecommerce and digital media, with the last 11 focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honoured with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.

Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy.

Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business in Chicago, and The New School/Parsons School in New York.

Program taught in:
  • English (US)

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Last updated August 12, 2019
This course is Campus based
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Duration
3 years
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