Bachelor of Design

General

Program Description

The Foundation year of the undergraduate course is common to all students of design, following which each student chooses one Major and one Minor from the following areas of interest:

  • Industrial & Product Design
  • Design Communication
  • Digital & Interactive Design
  • Fashion Design
  • Design & Management
  • Habitat Design

The two-tiered Major-Minor structure helps students develop a holistic perspective of the design discipline. The students then graduate as multi-faceted professionals, each with their unique expertise. This is a part of the broader vision of the school, which views the discipline of design as a large interrelated group of various expertise.

Areas of Interest

Industrial & Product Design

Industrial and Product Designers create new products that enable people to live better lives, stimulate business and contribute to the upkeep of welfare of communities.

Through immersion in materials, fabrication processes, aesthetic consideration, and proactive social engagement, the Industrial & Product Design program cultivates the essential intellectual know-how and technical skills students need to explore the growing roles of a professional product designer.

Design Communication

The world of Design and Communication involves the use of visual and audio language and culture to translate the design into tangible forms that capture people’s imagination and entertain them.

The Design Communication program encompasses typography, print design, data mapping, motion, sound, and spatial and environmental graphics, as well as branding, packaging, and advertising.

Digital & Interactive Design

Digital Designers are involved from designing computer games to tablet platforms, special effects in movies to animation and cartoons and finally to designing the interactions between computers and human beings.

Students in the program are encouraged to explore many areas and develop expertise in game design, animation, motion graphics, interaction design, and other creative technologies, which include mobile media and computer art. Students learn to use software like 3DS MAX, Alias, MotionBuilder, Adobe After Effects, Adobe Flash Builder, Maya, and Processing, along with new forms of interface, large-scale multi-touch screens, and physical motion.

Fashion Design

The students of the Fashion Design concentration are trained to become creative individuals who are able to combine conceptual and technical skills to create a wide variety of goods for this emerging industry from garments to jewelry, from shoes to handbags.

Following their Foundation Year, Fashion Design students begin concentrating on the core aspects of their discipline. They study sewing, draping, and patternmaking, as well as drawing and digital design. An emphasis on design concepts complements students' technical skills and provides them with an overview of fashion design markets.

Design & Management

Design Managers are trained to be proficient in multiple levels of design and business practices, from its idea, innovation, to its project, development, and implementation.

The Design & Management program educates students in the entrepreneurial and strategic aspects of design, as well as in design aspects of the business. Project-based studio and seminar courses integrate business, design, and liberal arts education, promoting interdisciplinary learning through wide-ranging research and collaborative work.

Habitat Design

Habitat designers, which include lighting designers, interior designers, furniture designers, etc., ensure that the inhabitant and their habitat is in perfect sync in terms of desire, comfort, affordability, taste and social, ecological and economic sustainability.

Habitat Design explores the role of design in shaping people's experiences in everyday urban life, focusing on interactions between people, environments, communication systems, and products. Students work in small groups to develop design concepts for residences, institutions, commercial spaces, or other such spaces.

Candidate must be Proficient in English Communication.

Career and Placement Opportunities in Areas of Interest

Industrial & Product Design

Once you complete the Bachelors of Design course with a concentration in Industrial & Product Design you could be a: Package Designer, Product Designer, Automobile Designer, Industrial Machines and Tool Designer, Signage Designer, Prop Designer, Exhibition Designer.

Graduates from the Industrial & Product Design specialization could look to work with institutions like TATA Motors, Maruti Suzuki, Ford, Chevrolet, Toyota, Honda, Phillips, Samsung, Nokia, Sony, Logitech, Apple, Siemens, Bosch, Whirlpool, Dell, IBM, Google, DMRC, Compaq, HP.

Design Communication

Once you complete the Bachelors of Design course with a concentration in Design Communication you could be a: Movie Art Director, Cinematographer, Graphic Designer, Set Designer, Production and Branding Designer, Print Designer, Design Director.

Prospective Employers for Communication Designers could be Channel[V], Balaji Motion Pictures, Reliance Communications. UTV, STAR, NDTV, CNN, Discovery, ESPN, Google, Yahoo, Wikipedia.

Digital & Interactive Design

Once you complete the Bachelors of Design course with a concentration in Digital & Interactive Design you could be a: Game Designer, Digital Environment Artist, 2D 3D Animator, Visual Effects Director, Web Platform Developer, Web Designers, Creative Director, Visual Effects Cinematographer. Graduates from the Digital & Interactive Design specialization could look to work with institutions like Google, Pixar, Walt Disney, ILM, Cartoon Network, DreamWorks, Sony Pictures, Blizzard games, Red Storm Entertainment, Apple, Dell, Google, Samsung, Android.

Fashion Design

Once you complete the Bachelors of Design course with a concentration in Fashion Design you could be a: Women’s Apparel Designer, Menswear Designer, Bridalwear Designer, Footwear Designer, Accessory Designer, Luggage Designer, Product Developer, Fashion Retailer.

Potential employers of graduates from the Fashion Design specialization could be Anokhi, FabIndia, Zara, Mango, GAP, Old Navy, Banana Republic, Polo, Ralph Lauren, L’Oreal, Biotique, Wills lifestyle, StarTV, UTV, Turner Communications.

Design & Management Once you complete the Bachelors of Design course with a concentration in Design & Management you could be a: Project Managers, Construction Managers, Real Estate Managers and Valuators, Real Estate Marketing, Design Managers, Design Marketing, Design Manager in Retail, Customer Experience Managers, Product Managers.

Potential employers of graduates from the Design Management specialization could be TATA Housing, Jaypee Builders, Omaxe, Ansals, L&T, Amazon, Google, Caterpillar, TCS, Infosys, Wipro, Steria, HP, Vodafone, Samsung, Tech Mahindra, Microsoft, Oracle.

Habitat Design

Once you complete the Bachelors of Design course with a concentration in Habitat Design you could be a: Interior Designer, Healthcare Designers, Sustainable Designers, Exhibition Designers, Corporate Identity Designers, Set Designers, Furniture Designers, Lighting Designers, Packaging Designers, Space Planner, Fixture Designers.

Students who choose the Habitat Design specialization could be working for Fortis, Max Healthcare, Cadila, Ansals, TATA Housing, Ansys, DLF, Omaxe, Aviva, Delhi Tourism, INTACH, Armani Interiors, Hallmark Interiors, Scarlet Multimedia, ICreon Design Studio.

Last updated Feb 2018

About the School

Sharda University is established through UP State Act in 2009 and approved by University Grants Commission of India (UGC). It is situated in Greater Noida, Delhi NCR, 27 km from New Delhi, spread over ... Read More

Sharda University is established through UP State Act in 2009 and approved by University Grants Commission of India (UGC). It is situated in Greater Noida, Delhi NCR, 27 km from New Delhi, spread over 63 acres new, full Wi-Fi, campus. Sharda University offering internationally recognised degree approved by UGC, Govt.of India. Sharda University provides 180+ courses in different streams like Engineering, Management, Law, Nursing, Medical, Arts, Architecture, Media Studies, Languages, etc. Read less
Greater Noida