Bachelor of Communication


Program Description

No human behavior has evolved more dramatically over the past decade than communication, and there's no stopping these winds of change. Print media continues to scramble, trying to keep up with the ever-changing online world. Social media platforms like Facebook and Twitter become more and more prevalent every day. And video communication is gaining popularity.

When it comes to communication, dramatic change is ongoing, and the traditional ways of reaching an audience simply aren't sustainable – at least on their own. Here at Lakeland College, we are on the cutting edge of the communication revolution, and you will be too.

It's a new media world, and the way we choose to address that fact is by making 'new media' the center piece of the puzzle for our communication major. We've got something new going on, and the curriculum at other colleges and universities just isn't cutting it. They haven't caught on, and we have. There's not another program like ours.

Choose from two fields of study

Depending on what your career goals are, we have two areas of communication you can specialize in. You'll take eight core communication courses that all students with this major will complete and choose between professional communication and rhetoric and public communication.

The professional communication track is for students who want to work in advertising or public relations. This major can also lend itself to becoming a journalist in print or digital media.

The rhetoric and public communication track is for students who are interested in designing media campaigns, running social media campaigns or even working in politics.

Every business needs someone with strong communication skills. Businesses are always hiring communication people.

In fact, communication has had the largest increase in starting salaries of all bachelor degree programs nationwide — a staggering 17.5% increase for graduates who majored in communication average starting salaries from 2012 to 2013. All communication jobs, regardless of major, also top the pack with a 10.1% increase in starting salary.

New social media platforms

Facebook, Twitter and YouTube are just a few forms of "new media" that Lakeland College communication students dig deep into. There are courses on blogging and general web-writing strategies, as well as courses based on Google Analytics and how to track the number of online visits and visitor behavior. We delve into "new media" such as LinkedIn, Pinterest, Reddit, Tumblr, Yelp and whatever may be new and popular by the time you're reading this.

Texting and mobile communication come up, too. Generally, our focus throughout all the communication courses is how to be more persuasive in whichever medium we're using.

Communication Major (42 semester hours)

Complete the following core courses:

  • COM 100 - Introduction to Mass Media
  • COM 111 - Fundamentals of Public Speaking
  • COM 211 - Interpersonal Communication
  • COM 220 - Persuasion & Advocacy
  • COM 325 - New Media and Digital Communication
  • COM 340 - Communication Theory
  • COM 350 - Rhetorical Criticism (WI)
  • COM 425 - Critical Communication Approaches to New Media
  • WRT 300 - Advanced Composition (WI)

Three semester hours from one or a combination of the following:

  • COM 400 - Internship in Communication
  • COM 490 - Independent Research in Communication
  • WRT 211 - Visual Media Production Lab (1 semester hour)
  • (1 semester hour per term)
  • WRT 212 - New Media Writing Lab (1 semester hour)
  • (1 semester hour per term)

Complete four of the following courses:

At least one (1) course must be at the 300-level or above, and at least two (2) courses must be COM-designated. No more than two (2) special topics courses (whether 280 or 480) can be used for credit toward major requirements.

  • ART 103 - Digital Page Layout/InDesign
  • COM 212 - Team-Based and Group Communication
  • COM 225 - Political Communication & Activism
  • COM 240 - American Oratory
  • COM 280 - Special Topics in Communication
  • COM 360 - Media Literacy and Effects OR
  • SOC 325 - Sociology of Media and Mass Communication
  • COM 370 - Communication and Social Media
  • COM 480 - Special Topics in Communication
  • WRT 201 - News Writing
  • WRT 330 - Advertising and Public Relations Writing
Last updated Jun 2018

About the School

Today, Lakeland College is a bachelor's and master’s degree-granting liberal arts institution related to the United Church of Christ with nearly 3,500 students (900 traditional undergraduate students ... Read More

Today, Lakeland College is a bachelor's and master’s degree-granting liberal arts institution related to the United Church of Christ with nearly 3,500 students (900 traditional undergraduate students and 2,600 evening, weekend and online students) from 24 countries, 10 on-campus residence halls and more than 30 majors, including our newest academic programs: aviation, communication and nursing... Read less