Bachelor of Communication

Massey Business School

Program Description

Bachelor of Communication

Massey Business School

Combine your love of words and creativity with the study of business to become a highly-employable communication specialist.

Massey’s Bachelor of Communication (BC) builds the skills you need to make an outstanding contribution in whatever field of communication interests you. This relevant three-year degree is unique in New Zealand. You’ll join our graduates with exciting careers around the world.

The world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people, and the logic, analysis and language skills to deliver that content in a strategic and meaningful way. Massey University’s BC will give you these skills.

Internationally-recognised

Massey Business School is ranked in the top 2% of business schools globally.

In 2016 the School of Communication, Journalism, and Marketing / Te Pou Aro Korero won coveted accreditation from the US-based Accrediting Council for Education in Journalism and Mass Communication. This makes the Bachelor of Communication the only degree outside the Americas and the Middle East to hold this accreditation. It is also the world’s only accredited three-year bachelor degree.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

These accreditations mean that your degree is internationally-recognized, making it easier to arrange a student exchange and find employment overseas.

Be sought-after by employers

Massey Bachelor of Communication graduates have had outstanding employment success. 96% of our students are employed after graduation, with the remaining students largely involved in further study, travel or family commitments. 88% of those were employed immediately after graduating!

This is a much higher ratio than any national or international benchmarks for similar degrees.

That’s partly because your choices are not restricted – every field uses communication specialists, from healthcare to education to airports to high-end fashion or the arts, and your expertise is transferable – but also because Massey’s BC makes sure you come out well rounded and flexible.

Lead, don’t follow

Massey University will teach you skills in using up-to-date technology, and you will obtain deep insights into the communication industries. Massey opens the door for you to become a communication entrepreneur who understands how to develop new business models and can offer thought leadership in this rapidly evolving area of professional work.

Interesting projects

The Bachelor of Communication offers you many opportunities to apply your learning to real-world problems.

You’ll produce strategies, media, and publications that apply your communication learning.

These can include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances, and speeches, depending what courses you choose (from a wide range).

Real-world internship and project experiences

Massey offers a range of experiential learning opportunities in communication, including a communication internship course for BC students with good grades. It allows you to work for a company while you study, network with future employers and gain invaluable real-world experience. You could intern in inspiring organizations like NZ Red Cross, UNICEF, or Forest & Bird, in leading PR agencies or for news media like the New Zealand Herald or Radio New Zealand.

If you are majoring in a creative area, you can also gain hands-on experience through ‘Creativity in the Community’, which teaches you to respond to a real-world challenge in a team. Previous students have tackled issues including sustainability and youth justice with powerful creative projects that incorporated poetry, film, and theatre.

How does it work?

In your first year, you complete a core of set courses as part of your degree. It means you get to meet other BC students as a group and form an overview of all parts of communication before you specialize. At the start of your second year, you choose the area you are most interested in (your major). You also choose the second field of interest (your minor) and from a huge range of optional (elective) courses.

Unique variety in your study - just like the working world

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses from both business and arts. This variety means you’ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought after by employers.In our survey of past graduates, 84% believed that their BC studies were relevant to their present work.

Well-regarded

You’ll gain from the experience of the University and our world-renowned staff. Massey has the oldest journalism school in New Zealand, and our marketing communication major is the longest-standing in New Zealand. Our teachers in the Bachelor of Communication expressive arts courses (theatre, creative writing, and media production) have won five national teaching awards.

You’ll study both business and humanities subjects. You’ll probably discover that neither is what you expected and you love most the one you didn’t think you would!

Your skills will be in demand

Communication roles have grown hugely in the last few years - to a point where they are recognized by most companies as highly strategic and at the heart of a successful business. This rapidly expanding area of professional work features a wide variety of jobs and exciting opportunities.

Huge opportunities

The Bachelor of Communication (BC) prepares you for numerous emerging and current occupations, across almost all industries - the world is truly your oyster!

Depending on your major and interests you could move into any one of the following areas:

  • Writer, editor, publisher or researcher (for social media, literature, theatre, film and television, corporate, government or non-profit organizations)
  • Speechwriter, travel writer, blogger, social commentator
  • Social media or social entrepreneur
  • Scriptwriting
  • Relationship management
  • Public relations
  • Public affairs
  • Project management
  • Producing and directing film, theatre, circus, dance and a wide range of other creative enterprises
  • Organisational training and development
  • Media industries including as producer
  • Marketing
  • Liaison and advisory work
  • Journalism
  • Filmmaking
  • Event management
  • Creative industries or arts administration or management
  • Communication management
  • Arts promotion, policy, and development
  • Artist
  • Academic or teacher

Entry requirements

Entry requirements

Undergraduate academic entrance requirements

For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the list of Academic Admission Requirements by Country.

International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.

International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme.

An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit.

The English language requirements can be met by:

A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or,

A recent IELTS 6.0 with no band score less than 5.5

Undergraduate English language entrance requirements

Students from a country where English is not the first language must obtain a minimum English Language competency level. Some programmes require a higher level of English Language competency than the minimum requirement indicated, you can view further details on specific programme requirements.

Programme Level

IELTS

TOEFL iBT

PTE Academic

Cambridge English

Pre Degree and Foundation Certificate in Academic English (UG DEEP)

5.0 (no band less than 5.0)

61 overall (min 17 in Reading and Writing)

36 Overall (min 36 in communicative skills)

155

Foundation Certificate in AdvancedAcademic English (PG DEEP)

5.5 (no band less than 5.5)

70 overall (min 19 in Reading and Writing)

42 Overall (min 42 in communicative skills)

165

Certificate in Foundation Studies (Full Foundation)

5.5 (no band less than 5.0)

70 overall (min 17 in Writing)

42 Overall (min 36 in communicative skills)

165

Certificate ofUniversity Preparation (CUP) (Fast-track Foundation)

6.0 (no band less than 5.0)

80 overall(min 17 in Writing)

50 Overall (min 36 in communicative skills)

170

Undergraduate Level

6.0 (no band less than 5.5)

80 overall (min 19 in Writing)

50 Overall (min 42 in communicative skills)

170

Massey University recognizes the following English Language examinations:

International English Language Testing System (IELTS)

Only Academic IELTS scores are acceptable. A scanned copy of your academic IELTS scores is acceptable as Massey is able to verify your results online.

Test of English as a Foreign Language (TOEFL)

A scanned copy of your TOEFL scores is acceptable as Massey is able to verify your results online. (This applies to iBT test results only)

Test scores for English proficiency are valid for two years from the test date.

If you have taken a test other than IELTS or TOEFL, include it with your Application for Admission as an International Student so that it may be considered.

International Students who qualify for admission with NCEA Level 3/CIE from a New Zealand Secondary School do not need to present any additional English language evidence for general admission. IELTS cannot be used as a substitute for literacy but will be required for programmes with a higher English language requirement in addition to meeting the literacy requirement (refer to the programme specific exceptions).

Academic entry requirements by country

Massey University has set a minimum academic entry level by country for undergraduate study. Some qualifications will be considered on a case by case basis. If your country is not listed below, or you have any questions, please email theInternational team. Please note that higher levels of achievement will be required for limited entry courses.

Country

Minimum academic requirements for undergraduate programmes

Australia

Successful completion of Year 12 with a minimum tertiary entrance rank (TER), ATAR or equivalent of 74

Brazil

Successful completion of one year’s tertiary study at a recognized institution.

Canada

General: High School graduation (Grade 12 Certificate) with minimum achievement of 60% average across 6 subjects including English

Ontario: Secondary Diploma with a minimum average 65% in grade 12, higher levels of achievement will be required for limited entry courses (such as Aviation)

The first year of CEGEP with 60% across 6 subjects including English. Students with the full 2 years of CEGEP with 60% across 6 subjects including English can be considered for admission plus credit

China

Senior High School graduation plus successful completion of one-year bachelors-level study from a recognized institution; or

Successful completion of a two-year Diploma, or a minimum of two years out of a three-year Diploma from a recognized institution; or

Completed Gaokao with a tier one score from the related province

Chile

One year’s successful bachelor degree level study at a recognized institution.

Colombia

Successful completion of one year’s tertiary study at a recognized institution.

Denmark

Hojere Forberedelseseksamen (HF); or

Hojere Handelseksamen (HHX)

Fiji

Form 7 Certificate: aggregate over four subjects of 250 marks out of 400, with a minimum of 50 in English; or

USP foundation year in either science or social sciences with a grade average of B and no grade lower than C in the eight required courses; or

USP Certificate IV in Business Leadership and Management – a completed Certificate IV in Business Leadership and Management and an earlier qualification at Level 5 or above on the Fiji National Qualifications Framework.

Germany

Successful completion of Senior High School (Zeugnis der Allgemeinen Hochschulreife - Arbitur)

Hong Kong

Hong Kong Advanced Level passes in three academic subjects with one grade C or higher; or

The Hong Kong Diploma in Secondary Education with at least three subjects achieved at Level 4 or better, including English language and two elective subjects

India

All India Senior School Certificate (AISSC) or Indian School Certificate (ISC) Year 12 with an overall average of 75% and a minimum of 60% in English

Iran

One year’s successful bachelor degree level study at a recognised institution.

Indonesia

Successful completion of one year’s tertiary study at a recognised institution; or

A minimum of 8.5 of Sekolah Menengah Atas (SMA).

Japan

Applicants must meet 1 of the following requirements:

(a) completion of a High School Diploma with a B average; or

(b) 1 year of successful study at a Japanese university; or

(c) completion of a junior college diploma of 2 or 3 years’ duration

Korea

Successful completion of University Entrance Examination with a minimum score of 250.

Kuwait

Successful completion of General Secondary Education Certificate (GSEC) with an overall average of 80% over approved academic subjects.

Latin America

Successful completion of one year’s tertiary study at a recognised institution.

Malaysia

STPM 3 principal passes, or, UEC with a maximum of 18 points over 6 academic subjects, or GCE A levels with at least 3 results with 1 grade at Level C or above, or, SAM (or equivalent) with a minimum tertiary entrance rank of 74

Mexico

One year's successful bachelor degree level study at a recognised institution of university standing with good passing grades.

New Zealand

National Certificate in Educational Achievement

Oman

Successful completion of a two year diploma at an internationally recognised tertiary institution

Pakistan

Successful completion of one year’s study at an internationally recognised tertiary institution

Papua New Guinea

Successful completion of one year study at an internationally recognised tertiary institution

Successful completion of the South Pacific Form 7 Certificate (with three or more B grades in academic subjects)

Philippines

Successful completion of one year study at an internationally recognised tertiary institution

Russia

Successful completion of one year study at an internationally recognised tertiary institution

Saudi Arabia

Successful completion of either an undergraduate diploma or an associate degree at a recognised tertiary institution

Singapore

A minimum of three H2 passes at C grade; or

Successfulcompletion of NUS High School Diploma

Solomon Islands

USP foundation year in either science or social science with a grade average of B or higher and no grade lower than C in the eight required courses

South Africa

Successful completion of the South African National Senior Certificatethat enables entry to university

South Korea

Korean University Entrance examination, minimum of 250 for general degrees, higher scores may be needed for specialist programmes.

South Pacific countries

South Pacific Form 7 Certificate: 3 or more B grades in academic subjects with a minimum of Grade 5 in PSSC English and Grade 6 in PSSC maths

Sri Lanka

GCE A-levels with a minimum of three credit passes

Taiwan

Applicants must have satisfactorily completed (a) 1 year of universityor(b) senior high school and a 2-year junior college diplomaor(c) junior high school and a 5-year junior college diploma.

Thailand

Successful completion of one year’s tertiary study at an internationally recognised tertiary institution

Tonga

Successful completion of the USP Foundation Programme
OR
South Pacific Form Seven Certificate: 3 or more B grades in academic subjects with a minimum of grade 5 in PSSC English and grade 6 in PSSC maths (grade 1 is highest)
OR
Tonga National Form Seven Certificate: 3 or more B grades in academic subjects

United Kingdom

3 ‘A’ + 1 GCSE at Grade C or above

United States of America

Successful completion of High School Diploma from an accredited high school, plus a minimum ACT composite score of 24 or a minimum SAT result of 1100 out of 1600 (new SAT scores) or 1650 out of 2400 (old SAT scores) (Aggregate of Evidence-Based Reading and Writing, and Mathematic scores in SAT Reasoning Tests taken from March 2016, or the Critical Reading and Mathematics scores in SAT Reasoning Tests taken prior to March 2016.)

Vietnam

Completion of Bang Tot Ngiep Trung hoc Pho thong (Vietnam Upper Senior Secondary Graduation Diploma) with 8 out of 10 in their Secondary School Leaving Examination, (SSLE), (Thi Tot Nghiep Pho thong Trung hoc).

OR

Successful completion of one year’s study at a recognised tertiary institution.

Worldwide

International Baccalaureate (IB)with successful completion of a minimum 24 points.

Cambridge International Examinationor Advanced International Certificate of Education (CIE /AICE) A or AS levels, a minimum of 120 points from approved syllabus group list. And a minimum D grade or better in syllabuses from at least three different in each of at least 3 different syllabus groups (excluding Thinking Skills), as well as an E or better in AS English and a D grade in IGCSE or GCSE Mathematics.

Taken in countries other than New Zealand (excluding United Kingdom): 3 A-levels including at least 1 C grade or better. A result in General Studies cannot be included among the 3 on which the application is based.

This school offers programs in:
  • English


Last updated March 8, 2018
Duration & Price
This course is
Online
Campus based
Start Date
Start date
Mar. 2019
Duration
Duration
3 years
Part time
Full time
Price
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Locations
New Zealand - Auckland
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New Zealand - Palmerston North
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New Zealand - Wellington
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Dates
Mar. 2019
New Zealand - Palmerston North
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New Zealand - Auckland
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New Zealand - Wellington
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